The Politics of Time and Youth in Brand India

The Politics of Time and Youth in Brand India PDF Author: Jyotsna Kapur
Publisher: Anthem Press
ISBN: 1783083530
Category : Social Science
Languages : en
Pages : 158

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Book Description
This book traces the heightened time-consciousness that has emerged since the 1990s in popular Indian discourses – across cinema, television, print and consumer culture – and argues that these anxieties concerning time are symptomatic of the struggle between labor and capital. Drawing on critical theory, cinema and media studies and Marxist-feminist concepts, Kapur shows how the recent political-economic shift in India toward neoliberalism has been accompanied by a new emphasis on youth and a preoccupation with change, novelty and the acceleration of time, with profound consequences for conceptions of time, youth and the relations between generations.

The Politics of Time and Youth in Brand India

The Politics of Time and Youth in Brand India PDF Author: Jyotsna Kapur
Publisher: Anthem Press
ISBN: 1783083530
Category : Social Science
Languages : en
Pages : 158

Get Book Here

Book Description
This book traces the heightened time-consciousness that has emerged since the 1990s in popular Indian discourses – across cinema, television, print and consumer culture – and argues that these anxieties concerning time are symptomatic of the struggle between labor and capital. Drawing on critical theory, cinema and media studies and Marxist-feminist concepts, Kapur shows how the recent political-economic shift in India toward neoliberalism has been accompanied by a new emphasis on youth and a preoccupation with change, novelty and the acceleration of time, with profound consequences for conceptions of time, youth and the relations between generations.

Living Brand India

Living Brand India PDF Author: Dr. Sushant Sharma
Publisher: Author's Ink Publications
ISBN: 9392665466
Category : Self-Help
Languages : en
Pages : 188

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Book Description
The world is expecting India to lead it in near future, but does India have a noose to bind the world together? Just as our heritage and culture helped him and many other NRIs run successful businesses, he has found a path which can be adopted for individual success and through which India can become the ‘Modern Golden Bird.' Dr. (Vaidya) Santosh Sharma hails from a tiny village in the rejuvenating mountainous state of Himachal Pradesh, India. While living in Kalka, he pursued his studies and gained his initial life experiences in Chandigarh, and as society demanded, he started working late 20th century at a nearby private firm. In 1997, at the age of 38, his soul forced him to break the traditional norms and make a landmark decision to shift his base to Europe along with his family. There on, he started the tough journey of rediscovering and sharing the story of India, and its heritage and culture with Eastern Europe by opening a small Indian shop, Szep Kis India (Little Beautiful India) with his wife, Mrs. Kamlesh Sharma, in Budapest. Today, Szep Kis India is the oldest and biggest Indian store in Hungary and even offers exotic products from other countries. Dr. Sushant Sharma is a young medical doctor who hails from the rolling hills of the lesser Himalayas. His passion for writing led to the creation of the psychological crime thriller, Projekt Nowhere , published with Garuda Prakashan. With his love for India, its heritage and culture, and to propagate the same among the young generation, he collaborated with Dr. (Vaidya) Santosh Sharma to pen down the exemplary story of an entrepreneur who built his business in Europe based on Indian roots.

Brand New Nation

Brand New Nation PDF Author: Ravinder Kaur
Publisher: Harper Collins
ISBN: 9354224628
Category : Business & Economics
Languages : en
Pages : 385

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Book Description
The early twenty-first century was an optimistic moment of global futures-making. The old 'third-world' nations were rapidly embracing the script of unbridled capitalism in the hope of arriving on the world stage. Brand New Nation reveals the on-the-ground experience of the relentless transformation of the nation-state into an attractive investment destination for global capital. The infusion of capital not only rejuvenates the nation, it also produces investment-fuelled nationalism, a populist energy that can be turned into a powerful instrument of coercion. Grounded in the history of modern India, the book reveals how the forces of identity economy, identity politics, publicity, populism, violence and economic growth are rapidly rearranging the liberal political order the world over.

Marketing Strategies in Creating Brand Image of FMCG in India with Special Reference to Store Promotion

Marketing Strategies in Creating Brand Image of FMCG in India with Special Reference to Store Promotion PDF Author: Dr Astha Joshi Dr Geeta Nema
Publisher: Archers & Elevators Publishing House
ISBN: 9386501139
Category : Antiques & Collectibles
Languages : en
Pages :

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Book Description


Economic Cooperation Between Singapore and India

Economic Cooperation Between Singapore and India PDF Author: Faizal bin Yahya
Publisher: Routledge
ISBN: 1134084609
Category : Business & Economics
Languages : en
Pages : 271

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Book Description
This book examines the growing economic relations between India and Singapore which has culminated in a Free Trade Agreement, the Comprehensive Economic Cooperation Agreement (CECA), signed by both economies in June 2005. It focuses in particular on the important information technology sector.

Akbar's India

Akbar's India PDF Author: Michael Brand
Publisher: Conran Octopus
ISBN:
Category : Art, Indic
Languages : en
Pages : 176

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Book Description


Indian Cases

Indian Cases PDF Author:
Publisher:
ISBN:
Category : Law reports, digests, etc
Languages : en
Pages : 1244

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Book Description


Joint Stock Companies in British India and Mysore

Joint Stock Companies in British India and Mysore PDF Author:
Publisher:
ISBN:
Category : Corporations
Languages : en
Pages : 662

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Book Description


All India Reporter

All India Reporter PDF Author:
Publisher:
ISBN:
Category : Law reports, digests, etc
Languages : en
Pages : 1130

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Book Description


Building Brands in Asia

Building Brands in Asia PDF Author: Tim Andrews
Publisher: Taylor & Francis
ISBN: 1351756842
Category : Business & Economics
Languages : en
Pages : 238

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Book Description
In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult. Focusing on the creation, development and management of brands in the world’s most dynamic, diverse and challenging business environment, Building Brands in Asia challenges the assumption that the continuing success of global brands in Asia is a given. Replete with anecdotes, interviews and case studies, Andrews and Chew provide an insightful, detailed and timely examination for all those interested in today’s primary corporate preoccupation set in the world’s most exciting marketplace.