Author: Chris Wirthwein
Publisher: Paramount Market Publishing
ISBN: 9780980174502
Category : Business & Economics
Languages : en
Pages : 156
Book Description
No matter how good a marketer you are, it is easy to slide into behaviors that ultimately make your marketing less effective. Chris Wirthwein has identified the seven most common mistakes made by marketers of technical and scientific products and he explains how to avoid them. With wit and passion, he helps you learn how to overcome the mistakes of marketers of technical and scientific products and how you can learn from these mistakes no matter what kind of product or service you are offering. You learn how to avoid the mistakes and get on with efficient marketing and advertising.The seven mistakes? 1. Talking "Needs" Instead of "Wants" 2. Falling in Love With your Product Instead of Your Customer 3. Believing that Marketing is a Science or an Art 4. Trying to Please Everyone 5. Forgetting that People Forget 6. Believing Your Price is Too High--Without Proof 7. Believing You Must Sell Your Product on an Economic BasisWirthwein's 20+ years of experience with marketing and selling technical and scientific products at his agency 5MetaCom translates into easily understood principles that will help you become and remain a better marketer.
Brand Busters
Author: Chris Wirthwein
Publisher: Paramount Market Publishing
ISBN: 9780980174502
Category : Business & Economics
Languages : en
Pages : 156
Book Description
No matter how good a marketer you are, it is easy to slide into behaviors that ultimately make your marketing less effective. Chris Wirthwein has identified the seven most common mistakes made by marketers of technical and scientific products and he explains how to avoid them. With wit and passion, he helps you learn how to overcome the mistakes of marketers of technical and scientific products and how you can learn from these mistakes no matter what kind of product or service you are offering. You learn how to avoid the mistakes and get on with efficient marketing and advertising.The seven mistakes? 1. Talking "Needs" Instead of "Wants" 2. Falling in Love With your Product Instead of Your Customer 3. Believing that Marketing is a Science or an Art 4. Trying to Please Everyone 5. Forgetting that People Forget 6. Believing Your Price is Too High--Without Proof 7. Believing You Must Sell Your Product on an Economic BasisWirthwein's 20+ years of experience with marketing and selling technical and scientific products at his agency 5MetaCom translates into easily understood principles that will help you become and remain a better marketer.
Publisher: Paramount Market Publishing
ISBN: 9780980174502
Category : Business & Economics
Languages : en
Pages : 156
Book Description
No matter how good a marketer you are, it is easy to slide into behaviors that ultimately make your marketing less effective. Chris Wirthwein has identified the seven most common mistakes made by marketers of technical and scientific products and he explains how to avoid them. With wit and passion, he helps you learn how to overcome the mistakes of marketers of technical and scientific products and how you can learn from these mistakes no matter what kind of product or service you are offering. You learn how to avoid the mistakes and get on with efficient marketing and advertising.The seven mistakes? 1. Talking "Needs" Instead of "Wants" 2. Falling in Love With your Product Instead of Your Customer 3. Believing that Marketing is a Science or an Art 4. Trying to Please Everyone 5. Forgetting that People Forget 6. Believing Your Price is Too High--Without Proof 7. Believing You Must Sell Your Product on an Economic BasisWirthwein's 20+ years of experience with marketing and selling technical and scientific products at his agency 5MetaCom translates into easily understood principles that will help you become and remain a better marketer.
Master the Brand Called YOU: The Proven Leadership Personal Branding System to Help You Earn More, Do More and Be More At Work
Author: Brenda Bence
Publisher: Global Insight Communications LLC
ISBN: 0982535384
Category : Business & Economics
Languages : en
Pages : 150
Book Description
Are YOU the brand of choice in your workplace? The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction—and your income potential—if your boss, colleagues, and customers felt the same about YOU? This groundbreaking book provides you with the only start-to-finish system for defining, communicating, and taking control of your leadership personal brand at work, whether you are leading yourself or leading others. Modeled after proven big-brand marketing methods, Master the Brand Called YOU guides you step-by-step through corporate branding techniques never before adapted for personal use. You will learn how to: * Identify the 6 essential positioning elements that define your leadership personal brand * Master the 5 everyday activities that most clearly communicate your brand as a leader * Avoid the top 20 Leadership Personal Brand Busters that could keep you from success * Increase both your earning power and your job satisfaction * Build on-the-job trust and loyalty in YOU
Publisher: Global Insight Communications LLC
ISBN: 0982535384
Category : Business & Economics
Languages : en
Pages : 150
Book Description
Are YOU the brand of choice in your workplace? The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction—and your income potential—if your boss, colleagues, and customers felt the same about YOU? This groundbreaking book provides you with the only start-to-finish system for defining, communicating, and taking control of your leadership personal brand at work, whether you are leading yourself or leading others. Modeled after proven big-brand marketing methods, Master the Brand Called YOU guides you step-by-step through corporate branding techniques never before adapted for personal use. You will learn how to: * Identify the 6 essential positioning elements that define your leadership personal brand * Master the 5 everyday activities that most clearly communicate your brand as a leader * Avoid the top 20 Leadership Personal Brand Busters that could keep you from success * Increase both your earning power and your job satisfaction * Build on-the-job trust and loyalty in YOU
Cool Brands
Author: Liz Gogerly
Publisher: Lerner Publications
ISBN: 0761377700
Category : Juvenile Nonfiction
Languages : en
Pages : 36
Book Description
Looks at brands, logos, and labels, including such famous brands as Coca-Cola, Apple, and Facebook.
Publisher: Lerner Publications
ISBN: 0761377700
Category : Juvenile Nonfiction
Languages : en
Pages : 36
Book Description
Looks at brands, logos, and labels, including such famous brands as Coca-Cola, Apple, and Facebook.
Growing Small
Author: Angel Cicerone
Publisher: AuthorHouse
ISBN: 1504903900
Category : Business & Economics
Languages : en
Pages : 181
Book Description
"Growing Small. How to Manage, Market and Measure Your Way to Retail Success in Just 90 Days! Even if you have no time or money." is a new kind of book that shows small store owners exactly how to take back control of their success, regardless of skill level or budget. It's a practical, no-nonsense playbook filled with case studies and examples curated out of the author's experiences as a consultant to Mom and Pop stores across the country. Growing Small focuses on the real life challenges faced by today's small business owners and provides a proven process to fix them! Angel Cicerone, founder and president of Tenant Mentorship, a company that focuses solely on independent retail businesses, has taken the method that has, for years, transformed small shops into high performance operators and created a "how-to" of the process that has helped the majority of her clients achieve a 10-200 percent revenue increase in just 90 days! The book offers a fresh perspective based on the three principals of success: manage, market and measure. It guides the reader through the process of identifying key issues blocking their success, then helps them create a 90-day plan to reach realistic goals. A complimentary worksheet and plan template are available online to each book purchaser.
Publisher: AuthorHouse
ISBN: 1504903900
Category : Business & Economics
Languages : en
Pages : 181
Book Description
"Growing Small. How to Manage, Market and Measure Your Way to Retail Success in Just 90 Days! Even if you have no time or money." is a new kind of book that shows small store owners exactly how to take back control of their success, regardless of skill level or budget. It's a practical, no-nonsense playbook filled with case studies and examples curated out of the author's experiences as a consultant to Mom and Pop stores across the country. Growing Small focuses on the real life challenges faced by today's small business owners and provides a proven process to fix them! Angel Cicerone, founder and president of Tenant Mentorship, a company that focuses solely on independent retail businesses, has taken the method that has, for years, transformed small shops into high performance operators and created a "how-to" of the process that has helped the majority of her clients achieve a 10-200 percent revenue increase in just 90 days! The book offers a fresh perspective based on the three principals of success: manage, market and measure. It guides the reader through the process of identifying key issues blocking their success, then helps them create a 90-day plan to reach realistic goals. A complimentary worksheet and plan template are available online to each book purchaser.
Designing Brand Identity
Author: Alina Wheeler
Publisher: John Wiley & Sons
ISBN: 1118418743
Category : Design
Languages : en
Pages : 338
Book Description
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
Publisher: John Wiley & Sons
ISBN: 1118418743
Category : Design
Languages : en
Pages : 338
Book Description
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
How You Are Like Shampoo for College Graduates
Author: Brenda Bence
Publisher: eBookIt.com
ISBN: 097990109X
Category : Business & Economics
Languages : en
Pages : 273
Book Description
Not much work experience? Let your personal brand work for you. As a college grad, you need an edge when trying to land a great job. How do you get around a lack of good work experience on your resume? Stand out in a crowd of older, more experienced candidates? Avoid having to settle for a job you don't love? Introducing the only Personal Branding System designed specifically for college grads. Just like the brands you rely on every day, you can also become the brand of choice for a potential employer right out of college. Based on the same marketing methods used to build popular name brands, now you can define and communicate your very own personal brand the trademarked YOU. And that's how you connect with interviewers and get the job you really want. Includes interview recommendations from recruiters at Google, Sony, Disney, Stanford University, IBM, Hewlett-Packard, AT&T, Procter and Gamble, Motorola, Hilton, Nestlé, and Goldman Sachs, plus invaluable tips from more than 50 other top companies and schools. Winner in the Young Adult Non-Fiction category of The National Best Books 2010 Awards Finalist in the Career Category of National Indie Excellence Awards 2010
Publisher: eBookIt.com
ISBN: 097990109X
Category : Business & Economics
Languages : en
Pages : 273
Book Description
Not much work experience? Let your personal brand work for you. As a college grad, you need an edge when trying to land a great job. How do you get around a lack of good work experience on your resume? Stand out in a crowd of older, more experienced candidates? Avoid having to settle for a job you don't love? Introducing the only Personal Branding System designed specifically for college grads. Just like the brands you rely on every day, you can also become the brand of choice for a potential employer right out of college. Based on the same marketing methods used to build popular name brands, now you can define and communicate your very own personal brand the trademarked YOU. And that's how you connect with interviewers and get the job you really want. Includes interview recommendations from recruiters at Google, Sony, Disney, Stanford University, IBM, Hewlett-Packard, AT&T, Procter and Gamble, Motorola, Hilton, Nestlé, and Goldman Sachs, plus invaluable tips from more than 50 other top companies and schools. Winner in the Young Adult Non-Fiction category of The National Best Books 2010 Awards Finalist in the Career Category of National Indie Excellence Awards 2010
The Leader's Edge
Author: Susan Hodgkinson
Publisher: iUniverse
ISBN: 0595359892
Category : Business & Economics
Languages : en
Pages : 130
Book Description
"The Leader's Edge is a must read for aspiring entrepreneurs and executives. Susan Hodgkinson has done what most management consultants and scholars are unable to do. She has written a book consistent with the best research on impression management, social networks and executive development without the jargon. The Leader's Edge provides keen insights and actionable prescriptions for creating a personal brand. The 5 P's framework is the most useful I have found for analyzing and taking action to maximize how others will value your potential to contribute and be willing to invest in it. "Every aspiring professional of color needs to read this book. Susan Hodgkinson writes with sensitivity to the challenges racial minorities often face in large corporations. Her advice is part and parcel of the tools one needs to be liberated from the self-limiting and defensive approaches minorities often take to being undervalued in their places of work. This book is about power and taking control of one's own destiny." --David Thomas, Professor of Organization Behavior, Harvard Business School, and Author of Breaking Through, The Making of Minority Executives in Corporate America "Sue Hodgkinson is a brilliant executive coach and a vital partner to me in supporting some of my most important clients at Genzyme. Sue brings her successful approach forward in The Leader's Edge. She gets to the heart of the matter in a way that few others do, enabling leaders to envision and embark upon new pathways to personal excellence." --Joan Wood, Senior Vice President, Leadership and Organization Development, Genzyme Corporation "Every leader at every level needs to read this book." --Deborah Merrill-Sands, Former Dean, Simmons School of Management "Progressing to senior leadership requires a concerted series of adjustments in your leadership approach. This book helps you assess all the dimensions of how you lead, as well as the barriers you should anticipate as you ascend, and strategies for overcoming them. The personal brand framework is practical and following Hodgkinson's advice will bring quick, high impact results to your work." --James G. Connolly, Former President, Citizens Financial Group "With the clarity and passion of a true visionary, Sue Hodgkinson delivers a practical and potent approach to the phenomenon of 'personal branding.'" --Donna D'Cruz, Founder and CEO of Rasa Music
Publisher: iUniverse
ISBN: 0595359892
Category : Business & Economics
Languages : en
Pages : 130
Book Description
"The Leader's Edge is a must read for aspiring entrepreneurs and executives. Susan Hodgkinson has done what most management consultants and scholars are unable to do. She has written a book consistent with the best research on impression management, social networks and executive development without the jargon. The Leader's Edge provides keen insights and actionable prescriptions for creating a personal brand. The 5 P's framework is the most useful I have found for analyzing and taking action to maximize how others will value your potential to contribute and be willing to invest in it. "Every aspiring professional of color needs to read this book. Susan Hodgkinson writes with sensitivity to the challenges racial minorities often face in large corporations. Her advice is part and parcel of the tools one needs to be liberated from the self-limiting and defensive approaches minorities often take to being undervalued in their places of work. This book is about power and taking control of one's own destiny." --David Thomas, Professor of Organization Behavior, Harvard Business School, and Author of Breaking Through, The Making of Minority Executives in Corporate America "Sue Hodgkinson is a brilliant executive coach and a vital partner to me in supporting some of my most important clients at Genzyme. Sue brings her successful approach forward in The Leader's Edge. She gets to the heart of the matter in a way that few others do, enabling leaders to envision and embark upon new pathways to personal excellence." --Joan Wood, Senior Vice President, Leadership and Organization Development, Genzyme Corporation "Every leader at every level needs to read this book." --Deborah Merrill-Sands, Former Dean, Simmons School of Management "Progressing to senior leadership requires a concerted series of adjustments in your leadership approach. This book helps you assess all the dimensions of how you lead, as well as the barriers you should anticipate as you ascend, and strategies for overcoming them. The personal brand framework is practical and following Hodgkinson's advice will bring quick, high impact results to your work." --James G. Connolly, Former President, Citizens Financial Group "With the clarity and passion of a true visionary, Sue Hodgkinson delivers a practical and potent approach to the phenomenon of 'personal branding.'" --Donna D'Cruz, Founder and CEO of Rasa Music
Search Engine Optimization (SEO)
Author: Jennifer Grappone
Publisher: John Wiley & Sons
ISBN: 1118025504
Category : Computers
Languages : en
Pages : 432
Book Description
The third edition of the bestselling guide to do-it-yourself SEO Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic. A successful SEO plan is vital to any business with an online presence This book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and results Offers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies Companion Web site includes downloadable tracking spreadsheets, keyword list templates, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.
Publisher: John Wiley & Sons
ISBN: 1118025504
Category : Computers
Languages : en
Pages : 432
Book Description
The third edition of the bestselling guide to do-it-yourself SEO Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic. A successful SEO plan is vital to any business with an online presence This book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and results Offers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies Companion Web site includes downloadable tracking spreadsheets, keyword list templates, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.
How You Are Like Shampoo for Job Seekers
Author: Brenda Bence
Publisher: eBookIt.com
ISBN: 1456602942
Category : Business & Economics
Languages : en
Pages : 407
Book Description
Employers want to know why you are the best choice for the job: Should they hire you or another candidate? The truth is that you're more likely to be selected for a job based on your connection with the interviewer than based on your qualifications. By learning to master your Job-Seeker Personal Brand, you'll have an edge over others interviewing for the same position, making the trademarked 'YOU' the brand of choice for your next employer. This groundbreaking book reveals a proven, step-by-step system for defining, communicating, and taking control of your personal brand before, during, and after a job interview. Modeled after the world's most successful big-brand marketing methods, this guide takes you start-to-finish through proven corporate branding techniques never before adapted for personal use. You'll learn how to: - Leverage the 6 personal brand positioning elements other job seekers don't know - Master the 5 everyday activities that best communicate your brand to potential employers - Avoid the Top 20 Job-Seeker Personal Brand Busters that can hurt your chances for success - Build trust and excitement before, during, and after your interview - Command the highest possible salary once you're offered the job you really want"
Publisher: eBookIt.com
ISBN: 1456602942
Category : Business & Economics
Languages : en
Pages : 407
Book Description
Employers want to know why you are the best choice for the job: Should they hire you or another candidate? The truth is that you're more likely to be selected for a job based on your connection with the interviewer than based on your qualifications. By learning to master your Job-Seeker Personal Brand, you'll have an edge over others interviewing for the same position, making the trademarked 'YOU' the brand of choice for your next employer. This groundbreaking book reveals a proven, step-by-step system for defining, communicating, and taking control of your personal brand before, during, and after a job interview. Modeled after the world's most successful big-brand marketing methods, this guide takes you start-to-finish through proven corporate branding techniques never before adapted for personal use. You'll learn how to: - Leverage the 6 personal brand positioning elements other job seekers don't know - Master the 5 everyday activities that best communicate your brand to potential employers - Avoid the Top 20 Job-Seeker Personal Brand Busters that can hurt your chances for success - Build trust and excitement before, during, and after your interview - Command the highest possible salary once you're offered the job you really want"
The Carbon Buster's Home Energy Handbook
Author: Godo Stoyke
Publisher: New Society Publishers
ISBN: 1550923692
Category : House & Home
Languages : en
Pages : 184
Book Description
Most people are unaware that environmental problems such as climate change can be easily avoided, at a profit, through the intelligent application of appropriate technology. The Carbon Buster's Handbook describes how to achieve this goal in the residential field. The first book in North America to provide a detailed carbon accounting of a family's carbon emissions and how to reduce them, it systematically analyzes energy costs and evaluates which measures yield the highest returns for the environment and the pocketbook. It provides answers to questions such as: Which measure is more effective: putting solar panels on your roof, or buying a hybrid car? Where do I need to invest first: in high-efficiency shower-heads, or solar tubes? Is a $500 fridge that uses 800 kWh of power per year a good buy? The book allows individuals to quickly and accurately assess which products are a good deal and which aren't. It systematically analyzes residential carbon emissions and energy costs and prioritizes solutions based on highest carbon reductions and monetary returns, yielding results that are often surprising. The book enables readers to dramatically reduce their carbon emissions - far below the levels targeted under the Kyoto Protocol. At the same time, readers implementing the recommendations will save an average of US$15,000 in energy costs over the next five years.
Publisher: New Society Publishers
ISBN: 1550923692
Category : House & Home
Languages : en
Pages : 184
Book Description
Most people are unaware that environmental problems such as climate change can be easily avoided, at a profit, through the intelligent application of appropriate technology. The Carbon Buster's Handbook describes how to achieve this goal in the residential field. The first book in North America to provide a detailed carbon accounting of a family's carbon emissions and how to reduce them, it systematically analyzes energy costs and evaluates which measures yield the highest returns for the environment and the pocketbook. It provides answers to questions such as: Which measure is more effective: putting solar panels on your roof, or buying a hybrid car? Where do I need to invest first: in high-efficiency shower-heads, or solar tubes? Is a $500 fridge that uses 800 kWh of power per year a good buy? The book allows individuals to quickly and accurately assess which products are a good deal and which aren't. It systematically analyzes residential carbon emissions and energy costs and prioritizes solutions based on highest carbon reductions and monetary returns, yielding results that are often surprising. The book enables readers to dramatically reduce their carbon emissions - far below the levels targeted under the Kyoto Protocol. At the same time, readers implementing the recommendations will save an average of US$15,000 in energy costs over the next five years.