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Author: Nirmalya Kumar
Publisher: Springer
ISBN: 1137276622
Category : Business & Economics
Languages : en
Pages : 213
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Book Description
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
Author: Nirmalya Kumar
Publisher: Springer
ISBN: 1137276622
Category : Business & Economics
Languages : en
Pages : 213
Get Book Here
Book Description
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
Author: Nirmalya Kumar
Publisher: Springer
ISBN: 1137276622
Category : Business & Economics
Languages : en
Pages : 267
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Book Description
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
Author: Dana Kaye
Publisher: Diversion Books
ISBN: 1682303799
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
“Out-of-the-box PR campaigns” for authors to get their books to legions of readers from “one of the best publicists in the business” (James Rollins, #1 New York Times bestselling author). From the rise of ebooks to the impact of online retail sales to the wide acceptance of self-publishing as a natural path, countless authors are writing books and then wondering what to do with them. Self-published authors need to know how to bring their book to market themselves and reach audiences without a publisher’s marketing or publicity department behind them. Even published authors want to supplement the work of in-house publicity managers and develop a direct relationship with everyone from the media to potential fans. As the head of her own independent PR firm, Kaye Publicity, Dana Kaye has been a driving force behind numerous bestselling authors across all genres, from thriller authors like Gregg Hurwitz and Jamie Freveletti to children’s authors like Liz Climo and Claudia Gray, and now she brings her insights to you. Kaye walks writers through all of their options, taking the anxiety out of the pitching process and teaching them how to be their own best promoters. Sharp, intuitive, and user-friendly, Dana Kaye’s guide is a must-have for all authors with bestselling aspirations. “There’s a reason I didn’t hire an outside publicist through my first ten books. It’s because I hadn’t yet met Dana. Smart, no-nonsense, creative, and to the point, she’s the best in the business.”—Gregg Hurwitz, New York Times bestselling author of Orphan X
Author: Sean Ellis
Publisher: Crown Currency
ISBN: 0451497228
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
Author: Ruchir Sharma
Publisher: W. W. Norton & Company
ISBN: 0393083837
Category : Business & Economics
Languages : en
Pages : 359
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Book Description
International Bestseller One of Foreign Policy's "21 Books to Read in 2012" A Publishers Weekly Top 10 Business Book “The best book on global economic trends I’ve read in a while.”—Fareed Zakaria, CNN GPS To identify the economic stars of the future we should abandon the habit of extrapolating from the recent past and lumping wildly diverse countries together. We need to remember that sustained economic success is a rare phenomenon. After years of rapid growth, the most celebrated emerging markets—Brazil, Russia, India, and China—are about to slow down. Which countries will rise to challenge them? In his best-selling book, writer and investor Ruchir Sharma identifies which countries are most likely to leap ahead and why, drawing insights from time spent on the ground and detailed demographic, political, and economic analysis. With a new chapter on America’s future economic prospects, Breakout Nations offers a captivating picture of the shifting balance of global economic power among emerging nations and the West.
Author: Donald Maass
Publisher: Penguin
ISBN: 1599633256
Category : Language Arts & Disciplines
Languages : en
Pages : 256
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Book Description
Take your fiction to the next level! Maybe you're a first-time novelist looking for practical guidance. Maybe you've already been published, but your latest effort is stuck in mid-list limbo. Whatever the case may be, author and literary agent Donald Maass can show you how to take your prose to the next level and write a breakout novel - one that rises out of obscurity and hits the best-seller lists. Maass details the elements that all breakout novels share - regardless of genre - then shows you writing techniques that can make your own books stand out and succeed in a crowded marketplace. You'll learn to: • establish a powerful and sweeping sense of time and place • weave subplots into the main action for a complex, engrossing story • create larger-than-life characters that step right off the page • explore universal themes that will interest a broad audience of readers • sustain a high degree of narrative tension from start to finish • develop an inspired premise that sets your novel apart from the competition Then, using examples from the recent works of several best-selling authors - including novelist Anne Perry - Maass illustrates methods for upping the ante in every aspect of your novel writing. You'll capture the eye of an agent, generate publisher interest and lay the foundation for a promising career.
Author: Chris Grabenstein
Publisher: Yearling
ISBN: 0525646477
Category : Juvenile Fiction
Languages : en
Pages : 306
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Book Description
Can you find your way out of what James Patterson calls the "coolest library in the world"? Kyle Keeley and his friends face their biggest challenge yet when Mr. Lemoncello goes LIVE with his first-ever televised BREAKOUT game! From the coauthor of I Funny and Max Einstein--and with 100+ weeks on the New York Times bestseller list--the LEMONCELLO books are laugh-out-loud, puzzle-packed MUST-READS for homes and classrooms across America. Mr. Lemoncello is leaving the library and going LIVE across the nation with his latest game. Kyle can't wait to audition, but only a lucky few will get to compete in front of millions of viewers in a completely immersive new breakout game--with real kids as the playing pieces! Nothing is ever as it seems with Mr. Lemoncello, and the clock is ticking! Can Kyle and his friends crack the codes in time to win it all? Don't miss the bonus puzzle in the back! Look for the rest of the puzzle-packed series--Escape from Mr. Lemoncello's Library, Mr. Lemoncello's Library Olympics, Mr. Lemoncello's Great Library Race, and Mr. Lemoncello and the Titanium Ticket! PRAISE FOR THE SERIES: 44 STATE AWARD LISTS AND COUNTING 100+ WEEKS ON THE NEW YORK TIMES BESTSELLER LIST * "A worthy successor to the original madman puzzle-master himself, Willy Wonka." --Booklist, starred review
Author: Jared Schrieber
Publisher:
ISBN: 9781544535050
Category : Brand name products
Languages : en
Pages : 0
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Book Description
The Obstacles. If you're trying to grow a brand, you know firsthand that it can be a complex challenge. Short-term goals are routinely prioritized over long-term, systemic growth. Despite your best efforts to grow revenue and win market share, gains are fleeting, and real progress often plateaus. What can you do to ignite sustainable growth? The Research. What do winning brands do differently? Inspired by the number one bestseller Good to Great, market intelligence expert Jared Schrieber has gone a step further to explore the factors that distinguish breakout brands from those that lag behind. He studied twenty-five thousand brands over five years by tracking the day-to-day purchasing decisions of more than one million consumers, analyzing the advertising that influenced them, and creating a practical guide for growing brands, no matter their industry or size. The Answers. In Breakout Brands, Jared reveals the steps successful brands take to accelerate brand momentum year after year. This new framework for brand building presents real case studies and concrete steps to get you results. Like Good to Great, Breakout Brands is the must-have guide for brands that want to dominate the market by aligning proven short-term tactics with successful long-term strategies.
Author: Jan-Benedict Steenkamp
Publisher: Springer
ISBN: 1349949949
Category : Business & Economics
Languages : en
Pages : 331
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Book Description
Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market. Secondly, their brand equity is responsible for a massive percentage of their firm’s market value. Third, they operate as single brands everywhere on the planet. We find them in B2C and B2B industries, among large and small companies, and among established companies and new businesses. The stewards of these brands have a set of skills and knowledge that sets them apart from the typical corporate marketer. So what’s their secret? In a world that is globalizing, but not yet globalized, how do you build a powerful global brand that resonates universally but also accommodates local nuances? How do you ensure that it is dynamic and flexible enough to change at market speed? World-class marketing expert Jan-Benedict Steenkamp has studied global brands for over 25 years on six continents. He has distilled their practices into eight tools that you can start using today. With case studies from around the world, Steenkamp’s book is provocative and timely. Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.
Author: Renee T. Walker
Publisher:
ISBN: 9780989030601
Category :
Languages : en
Pages : 116
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Book Description
In Brand Power for Small Business Entrepreneurs: Breakout Brand, Positioning, and Profit Strategies to Drive Revenue Growth, brand whiz and communications expert Renee Walker demystifies branding and provides a smart, laser-focused, no-nonsense blueprint with practical solutions and translatable big business ideas for aspiring or seasoned business owners. If you re clueless about how to successfully market your products or services and generate purchase-ready customer leads, this is a must-read to fuel your business. Brand Power for Small Business Entrepreneurs gives you the strategies, tools, and techniques successfully employed by highly credible, powerful, and profitable global companies to harness your brand power, create your competitive advantage, and propel your business to new heights without breaking your bank account. You will discover the secrets to building, enhancing, and leveraging a breakout brand; the eight deadly brand faux pas, mistakes, and missteps that damage and diminish your brand value; and, the game changers, business accelerators, and proven strategies to enhance your business success. And you will receive much more, including access to templates and worksheets. "
