Author: Linda Conway Correll
Publisher: SAGE
ISBN: 9780761932703
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
Linda Correll offers a radical new way to speed up the creative process through the technique of `creative aerobics'. This concept uses four mental exercises that develop elasticity between the left and the right brain - the analytical and creative sides - allowing them access to solutions outside their present problem-solving techniques. Key features of this technique are: it is process driven and participative; it increases productivity of ideas, without anxiety; and it is rooted in what participants do on a regular basis. It will be a useful book for all those who wish to explore creativity within themselves.
Author: Linda Conway Correll
Publisher: SAGE
ISBN: 0761932704
Category : Business & Economics
Languages : en
Pages : 227
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Book Description
Linda Correll offers a radical new way to speed up the creative process through the technique of `creative aerobics'. This concept uses four mental exercises that develop elasticity between the left and the right brain - the analytical and creative sides - allowing them access to solutions outside their present problem-solving techniques. Key features of this technique are: it is process driven and participative; it increases productivity of ideas, without anxiety; and it is rooted in what participants do on a regular basis. It will be a useful book for all those who wish to explore creativity within themselves.
Author: Catherine Blyth
Publisher: Penguin
ISBN: 1592404979
Category : Self-Help
Languages : en
Pages : 305
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Book Description
Read Catherine Blyth's posts on the Penguin Blog. Reclaim the pleasures and possibilities of great conversation with this sparkling guide from the witty pen of an Englishwoman wise to its art Every day we use cell phones and computers to communicate, but it's easy to forget that we possess a communication technology that has been in research and development for thousands of years. Catherine Blyth points out the sorry state of disrepair that conversation has fallen into-and then, taking examples from history, literature, philosophy, anthropology, and popular culture, she gives us the tools to rebuild. The Art of Conversation isn't about etiquette, elocution, or knowing how to hold your teacup with your little finger crooked just so. It's about something simple and profound: connecting. Conversation costs nothing, but can bring you the world, because it transcends the ability to talk to anyone. What transforms encounters into adventures is how we listen, laugh, flirt, and flatter. Blyth celebrates techniques for reading and changing minds, whether you're in a bar or a boardroom. As Alexander Pope nearly wrote, "True ease in talking comes from art, not chance, as those move easiest who have learned to dance." When you have read The Art of Conversation, you'll not only know the steps, but hear the music like never before.
Author: Bloomsbury Publishing
Publisher: A&C Black
ISBN: 1408156466
Category : Business & Economics
Languages : en
Pages : 4123
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Book Description
An international bestseller, BUSINESS: The Ultimate Resource is a one-stop reference and interactive tool covering all aspects of today's world of work. Unique, authoritative, and wide-ranging, it offers practical and strategic advice for anyone doing business today. Written with a team of world-class writers and editors, it is an essential desk reference for managers, MBA and business students and for small business owners worldwide. Fully updated and revised for this new edition, BUSINESS features: Best Practice: over 170 essays from a stellar cast of business thought leaders including C. K. Prahalad, Gary Hamel and John Kotter Actionlists: practical solutions to everyday business challenges Management Library: time-saving digests of more than 100 of the world's best business books Dictionary: jargon-free definitions of more than 7,000 terms Giants : revised biographies of many of the world's most influential gurus and pioneers
Author: William R. Cobb
Publisher: AuthorHouse
ISBN: 1468587854
Category : Business & Economics
Languages : en
Pages : 410
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Book Description
Entrepreneurs play a vital role in economic development as key contributors to technological innovation and new job growth. We discovered that many people, just like you, have the urge to create an enterprise; to help themselves and to make a difference in this world. While successful entrepreneurs like Steve Jobs and Bill Gates are well publicized, the harsh reality is that most new businesses are prone to failure because they don't have access to accurate information about the entrepreneurial process. This book is a "word map" for guiding you through that process, from refining your business idea and securing capital to a successful launch into the marketplace. There are many types of business ideas to pursue and you are probably better educated than many historic entrepreneurs - both Thomas Edison and Ray Kroc being high school dropouts and both Steve Jobs and Bill Gates being college dropouts. If you hunger to be your own boss and to make a contribution to society with your ideas, then Business Alchemy: Turning Ideas into Gold has the information for which you have been searching.
Author: Sunil Unny Guptan
Publisher: SAGE
ISBN: 9780761935285
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
Mentors are people who make a significant difference to the lives of others, lifting them out of being ordinary and leading them to an almost magical transformation. This book is a comprehensive guide to the intricate world of mentoring in organizational settings. Based on the author’s pioneering research and wide-ranging practice, this book unravels the entire mentoring process, from building the mentor-mentee relationship to the precautions that need to be taken and the ways in which organizational goals can be attained. He also discusses: – The skills of a good mentor – How the mentor’s mind works, and the values and attitudes she/he must have – The mentor’s code of ethics – How to handle tricky situations relating to power, authority, and gender issues – How to set up a successful mentoring scheme in an organization Enriched with actual cases and the experiences of people undergoing mentoring, this book is a powerful tool for understanding and practice.
Author: Vickie Taylor
Publisher: Atlantic Publishing Company
ISBN: 1601382324
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
Since the advent of the Internet and since more and more people are making purchases online, writers have had to adapt to composing copy for the Web. Contrary to what many people think, writing for the Web and writing for print are not the same and involve very different skill sets. Instead of struggling to find the right words, copywriters should read this new book from cover to cover to discover how to write sales-generating copy. The Complete Guide to Writing Web-based Advertising Copy to Get the Sale will teach you how to make your copy readable and compelling, how to reach your target audience, how to structure the copy, how to visually format the copy, how to forget everything you ever learned about writing, how to pull in visitors, how to convince visitors to buy, how to outline and achieve your goals, how to create a customer profile, how to create a unique selling position, how to include searchable keywords in the copy, how to convert prospects to paying customers, and how to compose eye-catching headlines. In addition, you will learn about the trends in Web-based advertising; the categories of advertising; the important information that needs to be included in your copy, such as what you are selling, what sets your product apart from the competition s, where you are located, what makes your product affordable, and why you yourself would buy the product; writing in the inverted pyramid sty≤ the do's and don'ts of Web-based advertising; and key phrases to incorporate in your copy. We will also provide you with some common mistakes to avoid and tips for writing, revising, and proofreading. By incorporating the principles in this book, you will take your Web-based advertising copy from boring to brilliant, while boosting your sales and increasing your customer traffic. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Author: Lucas Nguyen
Publisher: Publifye AS
ISBN: 823393366X
Category : Self-Help
Languages : en
Pages : 90
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Book Description
""How To Brainstorm"" explores the science and art of ideation, offering a comprehensive guide to enhancing creative thinking and problem-solving skills. The book argues that effective brainstorming is a learnable skill, challenging the notion that creativity is purely innate. It delves into the cognitive processes behind creative thinking, examining concepts like divergent thinking and associative memory, while also presenting practical techniques such as mind mapping and design thinking. Organized into three main sections, the book covers the cognitive foundations of creativity, practical brainstorming techniques, and the impact of technology on idea generation. It draws on a wide range of evidence, including cognitive psychology studies and case studies from successful innovators, to support its arguments. The book's unique approach lies in its synthesis of scientific research and practical application, providing readers with a coherent framework for understanding and improving the ideation process. Written in an accessible yet authoritative style, ""How To Brainstorm"" caters to business professionals, entrepreneurs, and educators, but offers valuable insights for anyone looking to enhance their creative output. It provides practical tools, step-by-step guides, and exercises that readers can immediately apply to their work or personal projects, empowering individuals and organizations to unlock their full innovative potential.
Author: Solveig Zinnert
Publisher: Logos Verlag Berlin GmbH
ISBN: 3832526633
Category : Business & Economics
Languages : en
Pages : 114
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Book Description
Integrative planning in supply chains is an essential field in logistics management. But still there are open questions especially in a long-term perspective: In order to align strategic decisions of several supply chain partners an integrated long-term demand planning process is necessary but in many industries sill mission. This would enable companies for example to co-ordinate their long-term investments in production facilities as well as transport and storage capacities and therefore increase overall efficiency in supply chains. This edition gives a very good outline about the basic problem, providing further an innovative stepwise approach to solve the integrated planning problem. The concept is matched with the business case 'BP' as a typical company and industry with influential long-term changes ahead. By this business example implementation the real life value of such planning instruments can be shown. This will motivate many companies and industries to transfer the concept to their specific environments in order to further optimize their supply chains in the future.
Author: Mike Kinch
Publisher: Xlibris Corporation
ISBN: 1493136542
Category : Self-Help
Languages : en
Pages : 107
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Book Description
New book "REINVENT" shows readers means to a healthy world view. Author Mike Kinch uses his life journey from agnostic to mature Christian to create a truly challenging and inspiring read. Whoever one truly is at one's core, and what one can achieve in one's life is the direct result of one's mindset, one's belief. This shapes one's self image which outworks in one's being a fulfilled, healthy and whole or a dysfunctional human being. Question is how does one get out of this vicious downward spiral? By moving from erroneous subjective contemporary cultural convictions to a truth and Divine relationship based, transformed worldview. Kinch has found this to be the case in the Christian faith when correctly understood, applied and outworked in his life. "REINVENT" is author Mike Kinch's highly informative, life challenging and inspiring book about personal transformation that encourages readers to mature from who they are to who they could be, a better more fulfilled person. For the first twenty of his adult years, Kinch was a confirmed agnostic however in the last twenty plus, he has transformed into a mature Christian who looks to God for wisdom and guidance. Each of the thirty four chapters embraces a life principle challenging readers to address and potentially change a particular aspect of their lives. This enlightening book is filled with illustrations from his personal journey and significant quotations from various eminent thinkers. It also shows readers that life does not have to be full of despair and hopelessness. That there is hope for a better future, there is a way to get to the light at the end of the tunnel. "REINVENT" is packed with wisdom that shows readers how to become a better person, to facilitate achieving one's destiny in life and to leave a legacy for generations to come. For more information, log on to http://www.mikekinch.com/ CHAPTERS SUMMARY: 1. From Yesterday to Tomorrow Via Today 2. From Contemporary to Kingdom Culture 3. From Personal to Kingdom Purpose 4. From Idle to Disciplined Thinking 5. From Low to Healthy Self-Esteem 6. From Self to Holy Spirit Directions 7. From Independence to Interdependence 8. From Obstacles to Opportunities 9. From Do Do to Be Do 10. From Self Enslavement to Self Mastery 11. From Legalism to Freedom 12. From Temperamental to Stable 13. From Bad to Good Reinvention 14. From Seasonal Sensuality to Tranquil Solidarity 15. From Bad to Great Attitude 16. From Reading to Revelation 17. From Hearing to Listening 18. From Looking to Seeing 19. From External to Internal Beauty 20. From Caged Budgie to Free Eagle 21. From Turkey to Lion 22. From Toxic Inheritance to Healing Destiny 23. From Perspiration to Inspiration 24. From Human Avoidance to Human Interaction 25. From Shipwreck to Ship Navigator 26. From Up Anchor to Being Anchored 27. From Wind Driven to Rudder Directed 28. From Stroke to Striking Back 29. From Memory Loss to Making Notes 30. From Teacher, Prophesier to Scribe 31. From Coach Driver to Coach 32. From Stripping to Stepping Out 33. From Corporate Degeneration to Regeneration 34. From Individual Degeneration to Regeneration
