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What's Your BQ?

What's Your BQ? PDF Author: Sandra Sellani
Publisher: Academic Learning Company LLC
ISBN: 9780832950025
Category : Business & Economics
Languages : en
Pages : 332

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Book Description
Sellani offers business owners a customized snapshot of their company's brand strengths and weaknesses through a 40-question test. She then takes readers through a step-by-step process of brand assessment, improvement, and planning.