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Author: Fiona Raven
Publisher:
ISBN: 9780994096920
Category : Design
Languages : en
Pages : 0
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Book Description
Book Design Made Simple gives DIY authors, small presses, and graphic designers--novices and experts alike--the power to design their own books. It's the first comprehensive book of its kind, explaining every step from installing Adobe(R) InDesign(R) right through to sending the files to press. For those who want to design their own books but have little idea how to proceed, Book Design Made Simple is a semester of book design instruction plus a publishing class rolled into one. Let two experts guide you through the process with easy step-by-step instructions, resulting in a professional-looking top-quality book
Author: Patty McGee
Publisher: Corwin Press
ISBN: 1506387144
Category : Education
Languages : en
Pages : 281
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Book Description
Student writing is only as good as the feedback we give In this remarkable book, Patty McGee shares research-based how-to’s for responding to writers that you can use immediately whether you use a writing program or a workshop model. Put down the red-pen, fix-it mindset and help your writers take risks, use grammar as an element of craft, discover their writing identities, elaborate in any genre, and more. Includes lots of helpful conference language that develops tone and trust and forms for reflecting on writing.
Author: Fiona Raven
Publisher:
ISBN: 9780994096920
Category : Design
Languages : en
Pages : 0
Get Book Here
Book Description
Book Design Made Simple gives DIY authors, small presses, and graphic designers--novices and experts alike--the power to design their own books. It's the first comprehensive book of its kind, explaining every step from installing Adobe(R) InDesign(R) right through to sending the files to press. For those who want to design their own books but have little idea how to proceed, Book Design Made Simple is a semester of book design instruction plus a publishing class rolled into one. Let two experts guide you through the process with easy step-by-step instructions, resulting in a professional-looking top-quality book
Author: Bruce Kaplan
Publisher: Square One Publishers, Inc.
ISBN: 0942679385
Category : Language Arts & Disciplines
Languages : en
Pages : 93
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Book Description
As the title states, this book is designed to be easy to use for all writers. It offers straightforward, practical guidelines for editing, without getting into the weeds of advanced English grammar. You will find no loftier technical grammatical terms here, such as present perfect progressive, correlative conjunctions, imperative mood or interrogative adjective. However, much of the advice in this book is not to be written in stone. English is a flexible language, and writing a creative calling. As you will see, there are many acceptable ways for writers to express themselves. What you will find in this book is: --How to avoid the most common errors of grammar and spelling. --How to spot typographical and factual errors. --Understanding the styles of print and online media. --How to make your writing more exciting and dynamic. --And improving your odds of having your work published. The goal of this book is simple—to put the odds on the writers’ side; to increase your chances of being published or finding success as a reporter, feature writer, novelist, freelance writer, blogger, Web developer, Web editor, communications consultant, advertising copywriter, speechwriter or public relations consultant—in fact, anything involving the written word.
Author: Bill Vincent
Publisher: RWG Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 41
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Book Description
Book Writing Made Simple: Techniques for Every Author by Bill Vincent is your key to unlocking the secrets of successful book promotion. Drawing on the hidden strategies used by top authors, this comprehensive guide reveals how to market your book effectively-even on a shoestring budget. Whether you're an aspiring writer ready to embark on your literary journey or a published author struggling to gain traction, this book offers practical advice and innovative techniques to boost your sales. From debunking common myths to providing actionable steps, Bill Vincent ensures that by the end of this book, you'll have the confidence and tools to make your book a bestseller. Don't judge a book by its cover-dive in and discover the treasures within!
Author: Melissa Shultz
Publisher:
ISBN: 9781531014438
Category : Legal composition
Languages : en
Pages : 350
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Book Description
"This book aims to demystify the legal writing process by providing concrete formulas-both macro and micro formulas-for mastering the content required for objective and persuasive legal analysis. The "macro" formula we start with in this book is CRAC, which stands for Conclusion ("C"), Rule ("R"), Analysis ("A"), and Conclusion ("C"). Within this macro formula, we use "micro" formulas to help you draft the different parts of CRAC. This book also takes different parts of legal work product, such as the introduction to a motion or the question presented of an objective memo, and breaks those parts down into components so that you can see how they are put together and then can write your own by applying those basic constructs. At each juncture of your legal writing journey, this book will give you a roadmap to follow (and a step-by-step list of directions) such that you will never feel completely lost and never find yourself faced with an entirely blank page"--
Author: Verlyn Klinkenborg
Publisher: Vintage
ISBN: 0307279413
Category : Language Arts & Disciplines
Languages : en
Pages : 226
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Book Description
An indispensable and distinctive book that will help anyone who wants to write, write better, or have a clearer understanding of what it means for them to be writing, from widely admired writer and teacher Verlyn Klinkenborg. Klinkenborg believes that most of our received wisdom about how writing works is not only wrong but an obstacle to our ability to write. In Several Short Sentences About Writing, he sets out to help us unlearn that “wisdom”—about genius, about creativity, about writer’s block, topic sentences, and outline—and understand that writing is just as much about thinking, noticing, and learning what it means to be involved in the act of writing. There is no gospel, no orthodoxy, no dogma in this book. Instead it is a gathering of starting points in a journey toward lively, lucid, satisfying self-expression.
Author: Justin Champion
Publisher: John Wiley & Sons
ISBN: 1119488958
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Develop and implement an effective content strategy tailored to your business’s needs Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It’s how we engage, how we inform, and how we pass the time; content is everywhere, and if you’re not leveraging its power to promote your business, you’ve already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in. It’s not about blindly expanding reach, it’s about reaching out to the right audience. Today’s marketplace is no longer about chasing the sale—with the right approach to content, your customers will come to you. Your content must be valuable, relevant, and consistent—but how should it be implemented at the actual content-creation level? This book shows you how to develop a unified strategy, create compelling content tailored to your needs, and utilize that content to its greatest advantage in order to build your brand. Discover the power of storytelling and generate effective content ideas Plan a long-term content strategy and a content creation framework Create great content, promote it, measure it, and analyze its performance Extend your content’s value, become a more effective writer, and develop a growth mentality Effective content is worth its weight in marketing gold. It stands out from the noise, and to the customer, looks like an oasis in a desert of clickbait and paid reviews. Inbound Content shows you how to plan, build, and implement your content strategy for unprecedented engagement and sales.
Author: April Cox
Publisher:
ISBN: 9781737557012
Category :
Languages : en
Pages :
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Book Description
Author: Tom Albrighton
Publisher: ABC Business Communications Ltd
ISBN: 1838054510
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas and techniques will work in the real world. And with dozens of useful illustrations and diagrams, Copywriting Made Simple shows you the ideas that other books just talk about. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media and print. Copywriting Made Simple is the perfect introduction to copywriting today. No wonder it hit the #1 spot in Marketing & Sales at Amazon UK, Canada and Australia, and is featured on the BA Advertising course at the University for the Creative Arts. What you’ll learn… Understand the product and its benefits • Pinpoint how the product helps people. • Turn features into benefits and seek out USPs. • Identify tangible and intangible benefits. Get to know your reader • Uncover your reader’s inner fears and desires. • Use empathy to get inside the reader’s feelings. • Decide how your copy will change how they think, feel or act. • Capture your aims in the brief. Engage the reader in your message • Talk to the reader and make your copy more like a conversation. • Use the same words that the reader uses. • Bring the product to life with rich, sensory language. • Make your copy active, positive and specific. Craft compelling copy • Learn eight proven formulas for enticing headlines. • Choose a rock-solid structure. • Create powerful calls to action. Use 20 proven strategies for creative copy • Show the product in a new light. • Use humour, wordplay, metaphors and contrasts. • Turn weakness into strength. Make persuasion and psychology work for you • Learn the six proven principles of persuasion. • Overcome the reader’s objections. • Exploit cognitive biases to nudge the reader into action. What industry experts say… 'Where was this book when I started copywriting? A must for every newbie copywriter (and a few old copy dogs too).' Kate Toon, Co-host of the Hot Copy Podcast 'Impressively thorough without ever losing its rhythm. Deserves to be mentioned in the same breath as the copywriting classics.' Ryan Wallman, author of Delusions of Brandeur ‘Tom’s put a lifetime of learning into this book.’ Dave Trott, Creative legend, agency founder and author of Creative Mischief, One and One Make Three and Predatory Thinking ‘From insights gleaned from NLP and psychology to real-world examples of great, effective copy - this is educational, entertaining and energetic. Prepare to dig deep, enjoy and see your results skyrocket!’ Katherine Wildman, Host, The Writing Desk ‘Tom has written the best all-round introduction to copywriting available today.’ Leif Kendall, Director of ProCopywriters, copywriter and author of Brilliant Freelancer ‘I didn’t think you could teach copywriting. Turns out, @tomcopy can. What a terrific book.’ Doug Kessler, Creative Director & Co-founder of Velocity
Author: Ryan Holiday
Publisher: Penguin
ISBN: 110199214X
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. • Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. • Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic. • Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. • Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.
