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Author: Thomas Woll
Publisher: Chicago Review Press
ISBN: 1569765642
Category : Business & Economics
Languages : en
Pages : 401
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Book Description
Publishing is a rapidly changing business, and this comprehensive reference is right in step--covering operations, finances, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams such as online marketing and sales and e-book publishing, and provides new information on using financial information to make key management decisions. More than two dozen highly practical forms and sample contracts for immediate use are also included.
Author: Thomas Woll
Publisher: Chicago Review Press
ISBN: 1569765642
Category : Business & Economics
Languages : en
Pages : 401
Get Book Here
Book Description
Publishing is a rapidly changing business, and this comprehensive reference is right in step--covering operations, finances, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams such as online marketing and sales and e-book publishing, and provides new information on using financial information to make key management decisions. More than two dozen highly practical forms and sample contracts for immediate use are also included.
Author: Albert N. Greco
Publisher: Taylor & Francis
ISBN: 1135615888
Category : Business & Economics
Languages : en
Pages : 396
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Book Description
This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing and production. The work explores the complex issues that occur everyday in the publishing in
Author: Thomas Woll
Publisher: Chicago Review Press
ISBN: 1613749732
Category : Language Arts & Disciplines
Languages : en
Pages : 402
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Book Description
Publishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product development, production, and sales and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, as well as self-publishers who want to understand the industry, this revised and expanded fifth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams, approaches to online marketing and sales, key concepts of e-book publishing, and provides new information about using financial information to make key management decisions. A new title P & L that incorporates e-books is provided. Over 30 highly practical forms and sample contracts are also included for up-to-the-minute advice.
Author: G. S. Jolly
Publisher: Har Anand Publications
ISBN: 9788124114674
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
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Author: Anne Waddingham
Publisher: Oxford University Press, USA
ISBN: 0199570027
Category : Authorship
Languages : en
Pages : 475
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Book Description
'New Hart's Rules' is a brand-new text that brings the principles of the old text (first printed in 1893) into the 21st century, providing answers to questions of editorial style for a new generation of professionals.
Author: Renée Register
Publisher: The Future of Publishing
ISBN: 0985828870
Category : Language Arts & Disciplines
Languages : en
Pages : 185
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Book Description
Author: Charles Feltman
Publisher:
ISBN: 9780988953864
Category :
Languages : en
Pages : 84
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Book Description
Author: Louie Stowell
Publisher: Candlewick Press
ISBN: 1536226955
Category : Juvenile Fiction
Languages : en
Pages : 240
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Book Description
Packed with doodles and cartoons, here is the diary of Loki as he’s trapped on earth as a petulant eleven-year-old—and even worse, annoying thunder god Thor is there, too. After one prank too many, trickster god Loki has been banished to live as a kid on earth. If he can show moral improvement within one month, he can return to Asgard. If he can't? Eternity in a pit of angry snakes. Rude! To keep track of Loki’s progress, king Odin (a bossy poo-poo head) gives him this magical diary in which Loki is forced to confess the truth, even when that truth is as ugly as a naked mole rat. To make matters worse, Loki has to put up with an eleven-year-old Thor tagging along and making him look bad. Loki is not even allowed to use his awesome godly powers! As Loki suffers the misery of school lunch, discovers the magic of internet videos, and keeps watch for frost giant spies, will he finally learn to tell good from bad, trust from tricks, and friends from enemies? Louie Stowell’s witty text and hysterical drawings will keep readers in stitches from start to finish.
Author: Yousafzai, Shumaila
Publisher: Edward Elgar Publishing
ISBN: 1789901375
Category : Business & Economics
Languages : en
Pages : 392
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Book Description
This Research Handbook highlights the importance of women as agents of change, acknowledging women entrepreneurs’ efforts and supporting their value-creation activities. With important implications for policymaking, contributing authors direct attention to and provide evidence for the positive contribution of women entrepreneurs to the economy, regardless of their businesses’ size and formal status.
Author: Giles Clark
Publisher: Routledge
ISBN: 1317694457
Category : Education
Languages : en
Pages : 376
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Book Description
Now in its fifth edition, Inside Book Publishing remains the classic introduction to the book publishing industry, being both a manual for the profession for over two decades and the bestselling textbook for students of publishing.The book remains essential reading for publishing students, those seeking a career in publishing, recent entrants to the industry, and authors seeking an insider's view. The accompanying website supports the book by providing up-to-date and relevant content.This new edition has been fully updated to respond to the rapid changes in the market and technology. Now more global in its references and scope, the book explores the tensions and trends affecting the industry, including the growth of ebooks, self-publishing, and online retailing, and new business models and workflows. The book provides excellent overviews of the main aspects of the publishing process, including commissioning, product development, design and production, marketing, sales and distribution.
