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Author: Susie Boniface
Publisher:
ISBN: 9781909937406
Category :
Languages : en
Pages : 128
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Book Description
Everything you need to know to bluff your way in social media.
Author: Susie Boniface
Publisher:
ISBN: 9781909937406
Category :
Languages : en
Pages : 128
Get Book Here
Book Description
Everything you need to know to bluff your way in social media.
Author: Susie Boniface
Publisher: Haynes Publishing UK
ISBN: 9781785212291
Category : Humor
Languages : en
Pages : 0
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Book Description
Instantly acquire all the knowledge you need to pass as an expert in the world of social media. Know what to say, what not to say, what to post, what not to post, and what excuses to make if you don’t know the difference between a tweet and a dweet, or even a retweet (which, any tweeple worth their salt will know is always called an RT). Never again confuse a LOL with an ROFL, a selfie with a shelfie, or Godwin’s Law with the Streisand Effect. Bask in the admiration of your fellow social media aficionados as you pronounce confidently on the chances of Facebook going the way of Friends Reunited and Bebo, and why MySpace could be the Casio keyboard of the 21st century. Above all don’t hold back when it comes to saying what you really think of trolls, pointing out that there has never yet been one who had a healthy mental attitude, a steady job and the requisite intelligence to write anything worth reading.
Author: Emma Sue Prince
Publisher: Bloomsbury Publishing
ISBN: 1350315214
Category : Study Aids
Languages : en
Pages : 218
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Book Description
This hands-on book will equip your students with the tools needed to be effective communicators in the workplace. It increases students' awareness and understanding of how their brain works and how it interprets information, thereby helping them to process information more effectively and create stronger relationships and networks. Chapters take students through all the core areas of communication, from face-to-face encounters and email to social media and online conferences, and contain top tips and activities throughout. Practical Business Communication is an essential resource for students of all disciplines looking to boost their communication skills.
Author: William Hanson
Publisher: Haynes Publishing UK
ISBN: 9781785212383
Category : Humor
Languages : en
Pages : 0
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Book Description
Instantly acquire all the knowledge you need to pass as an expert in the world of etiquette and high society. Know what to say, what not to say, where to be seen, and what and what not to wear. Never again be found wanting when asked if someone is a PLU or a NQOCD, why port should be passed to the left, or how many air kisses you should aim at the proffered cheek of someone you barely know. Arm yourself with the essential words or phrases which have entered the etiquette lexicon from pre-revolutionary France, and know not to mix up your droit du seigneur with your noblesse oblige. Bask in the admiration of your aristocratic hosts as you enquire politely about the place à table, pronounce confidently on whether the going is heavy or soft, and hold your own against the most sneering of posturing parvenus.
Author: Carl T. Bergstrom
Publisher: Random House Trade Paperbacks
ISBN: 0525509208
Category : Political Science
Languages : en
Pages : 338
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Book Description
Bullshit isn’t what it used to be. Now, two science professors give us the tools to dismantle misinformation and think clearly in a world of fake news and bad data. “A modern classic . . . a straight-talking survival guide to the mean streets of a dying democracy and a global pandemic.”—Wired Misinformation, disinformation, and fake news abound and it’s increasingly difficult to know what’s true. Our media environment has become hyperpartisan. Science is conducted by press release. Startup culture elevates bullshit to high art. We are fairly well equipped to spot the sort of old-school bullshit that is based in fancy rhetoric and weasel words, but most of us don’t feel qualified to challenge the avalanche of new-school bullshit presented in the language of math, science, or statistics. In Calling Bullshit, Professors Carl Bergstrom and Jevin West give us a set of powerful tools to cut through the most intimidating data. You don’t need a lot of technical expertise to call out problems with data. Are the numbers or results too good or too dramatic to be true? Is the claim comparing like with like? Is it confirming your personal bias? Drawing on a deep well of expertise in statistics and computational biology, Bergstrom and West exuberantly unpack examples of selection bias and muddled data visualization, distinguish between correlation and causation, and examine the susceptibility of science to modern bullshit. We have always needed people who call bullshit when necessary, whether within a circle of friends, a community of scholars, or the citizenry of a nation. Now that bullshit has evolved, we need to relearn the art of skepticism.
Author: Susie Boniface
Publisher: Haynes Publishing UK
ISBN: 9781785215803
Category : Language Arts & Disciplines
Languages : en
Pages : 0
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Book Description
It isn’t that journalism is particularly difficult – one look at Piers Morgan will prove that any fool can do it – but it nonetheless requires a level of braggadocio and bluster that would make even Donald Trump blush. It is possible to bluff one’s way through discussions on wine, or Brexit, or even the offside rule, with a little knowledge and a bit of brass neck. But anyone who attempts to pull the wool over the eyes of a journalist will be attempting The Greatest Bluff Known To Humankind, because journalists can smell a lie from 500 miles away down a patchy telephone line, while drunk and at closing time. To pull it off, you will need the native cunning of Machiavelli, the coolness of Dean Martin and the same total lack of scruples as Del Boy Trotter. You will also need this book. DO SAY "A journalist is a reporter out of a job" – Mark Twain DON’T SAY "Trust me. Have you ever known a journalist not honour an 'off-the-record' agreement, invade someone’s privacy, not protect a source, make up a quote ... ?"
Author: Sarah Brewer
Publisher:
ISBN: 9781903096932
Category :
Languages : en
Pages : 0
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Book Description
Genitalia A cursory look at the design and anatomical positioning of the male and female sexual organs shows that when God designed homo sapiens, aestheticism and ease of access were not high on the job description. Sperm wars To get past the cervix, climb up the uterine wall and find a Fallopian tube a sperm must be armed with the physiological equivalent of an oxyacetylene torch, a set of Alpine crampons, several large-scale Ordnance Survey maps and a gold American Express card. Once there, the chances of meeting a willing egg coming in the opposite direction, in the dark, are only around one percent. Kissing Attitudes to sexual practices vary widely from culture to culture. Even something as innocuous as the kiss is not universally popular. The Inuit rub noses for fear of chapped lips, the Kwakiutl Indians suck each other's tongues and the Sirionos of South America appear to lack any intermediate show of affection between wishing each other "Good evening" and the commencement of rutting.
Author: Keith Hann
Publisher: Haynes Publishing UK
ISBN: 9781785215643
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Never again confuse leverage with loyalty, propagandism with publicity, and corporate social responsibility with a lucrative account representing a murderous but hugely wealthy Central Asian dictator. Bask in the admiration of your fellow communications professionals as you pronounce confidently on what to do when horse meat is discovered in the client’s ‘basics’ range of lasagne, or a fire breaks out in their fireproof goods factory, or a wildly politically incorrect utterance is made by a senior member of the board. Discover why there is a curious prevalence of attractive young women in PR consultancies in stark contrast to the curious prevalence of rheumy-eyed elderly men in in-house roles. And if you learn one thing from this book, make sure it is the importance of always retaining an external consultancy to do most of the actual work and take 100% of the blame. DO SAY: "This has been a watershed year for your company. Since you engaged us, ACME plc is now universally recognised as a phenomenally successful, sustainable, socially responsible yet curiously undervalued investment opportunity." DON’T SAY: "PR is perhaps the only occupation in which bluffing skills are absolutely paramount."
Author: Keith Hann
Publisher: Bluffer's Guides
ISBN: 9781909365681
Category : Opera
Languages : en
Pages : 128
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Book Description
Instantly acquire all the knowledge you need to pass as an expert in the world of opera. Never again confuse a castrato with a contralto, a prima donna with sopratitoli, or O Sole Mio with an ice cream advert. Bask in the admiration of your fellow opera lovers as you pronounce confidently on the merits of Donizetti’s bel canto over Wagner’s leitmotiv, and hold your own against the most sneering of opera buffs.
Author: Eri Hotta
Publisher: Vintage
ISBN: 0385350511
Category : History
Languages : en
Pages : 465
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Book Description
A groundbreaking history that considers the attack on Pearl Harbor from the Japanese perspective and is certain to revolutionize how we think of the war in the Pacific. When Japan launched hostilities against the United States in 1941, argues Eri Hotta, its leaders, in large part, understood they were entering a war they were almost certain to lose. Drawing on material little known to Western readers, and barely explored in depth in Japan itself, Hotta poses an essential question: Why did these men—military men, civilian politicians, diplomats, the emperor—put their country and its citizens so unnecessarily in harm’s way? Introducing us to the doubters, schemers, and would-be patriots who led their nation into this conflagration, Hotta brilliantly shows us a Japan rarely glimpsed—eager to avoid war but fraught with tensions with the West, blinded by reckless militarism couched in traditional notions of pride and honor, tempted by the gambler’s dream of scoring the biggest win against impossible odds and nearly escaping disaster before it finally proved inevitable. In an intimate account of the increasingly heated debates and doomed diplomatic overtures preceding Pearl Harbor, Hotta reveals just how divided Japan’s leaders were, right up to (and, in fact, beyond) their eleventh-hour decision to attack. We see a ruling cadre rich in regional ambition and hubris: many of the same leaders seeking to avoid war with the United States continued to adamantly advocate Asian expansionism, hoping to advance, or at least maintain, the occupation of China that began in 1931, unable to end the second Sino-Japanese War and unwilling to acknowledge Washington’s hardening disapproval of their continental incursions. Even as Japanese diplomats continued to negotiate with the Roosevelt administration, Matsuoka Yosuke, the egomaniacal foreign minister who relished paying court to both Stalin and Hitler, and his facile supporters cemented Japan’s place in the fascist alliance with Germany and Italy—unaware (or unconcerned) that in so doing they destroyed the nation’s bona fides with the West. We see a dysfunctional political system in which military leaders reported to both the civilian government and the emperor, creating a structure that facilitated intrigues and stoked a jingoistic rivalry between Japan’s army and navy. Roles are recast and blame reexamined as Hotta analyzes the actions and motivations of the hawks and skeptics among Japan’s elite. Emperor Hirohito and General Hideki Tojo are newly appraised as we discover how the two men fumbled for a way to avoid war before finally acceding to it. Hotta peels back seventy years of historical mythologizing—both Japanese and Western—to expose all-too-human Japanese leaders torn by doubt in the months preceding the attack, more concerned with saving face than saving lives, finally drawn into war as much by incompetence and lack of political will as by bellicosity. An essential book for any student of the Second World War, this compelling reassessment will forever change the way we remember those days of infamy.
