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Author: Jeremy Candelaria
Publisher:
ISBN: 9781641845298
Category :
Languages : en
Pages :
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Book Description
Author: Jeremy Candelaria
Publisher:
ISBN: 9781641845298
Category :
Languages : en
Pages :
Get Book Here
Book Description
Author: Thomas J. Stanley
Publisher: Rosetta Books
ISBN: 0795325932
Category : Business & Economics
Languages : en
Pages : 302
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Book Description
The New York Times bestselling author of The Millionaire Next Door shares proven strategies and expert advice on successfully entering the affluent market. No one knows the rich like the author and business theorist Thomas Stanley. In this book, Stanley explains what it takes to reach, persuade, and market to this highly targeted audience. Stanley discusses the unique perspectives of wealthy individuals, revealing the needs and desires any marketing campaign needs to address in order to be successful with them. Stanley then outlines several highly effective ways to meet those needs, including how to attract wealthy customers through word-of-mouth recommendations from their friends, family, and business associates. Marketing to the Affluent covers: Myths and realities about the affluent Understanding what the affluent want Finding “overlooked” millionaires Positioning yourself as an expert “No one better illuminates the who, where, and how of the affluent market than Tom Stanley.”—J. Arthur Urciuoli, Director of Marketing, Merrill Lynch
Author: Robert Gottlieb
Publisher: MIT Press
ISBN: 9780262262804
Category : Science
Languages : en
Pages : 422
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Book Description
A call for a broadened environmental movement that addresses issues of everyday life. In Environmentalism Unbound, Robert Gottlieb proposes a new strategy for social and environmental change that involves reframing and linking the movements for environmental justice and pollution prevention. According to Gottlieb, the environmental movement's narrow conception of environment has isolated it from vital issues of everyday life, such as workplace safety, healthy communities, and food security, that are often viewed separately as industrial, community, or agricultural concerns. This fragmented approach prevents an awareness of how these issues are also environmental issues. After tracing a history of environmental perspectives on land and resources, city and countryside, and work and industry, Gottlieb focuses on three compelling examples of this new approach to social and environmental change. The first involves a small industry (dry cleaning) and the debate over pollution prevention approaches; the second involves a set of products (janitorial cleaning supplies) that may be hazardous to workers; and the third explores the obstacles and opportunities presented by community or regional approaches to food supply in the face of an increasingly globalized food system.
Author: Miho Tomoi
Publisher: Harlequin / SB Creative
ISBN: 4596786224
Category : Comics & Graphic Novels
Languages : en
Pages : 128
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Book Description
How can I tell him this child is his? Annie Talbot can’t believe what her former boss, Brant, is telling her. After reuniting for the first time in years, he reveals that the son she’s been raising alone is actually his son—the babies had been switched at birth! She still vividly remembers how Brant supported her in the past, but she’s lived her life hiding a grave secret from him. And now Brant’s asked her to live in his house to raise the children together!
Author: Jack Vitek
Publisher: University Press of Kentucky
ISBN: 0813138612
Category : Biography & Autobiography
Languages : en
Pages : 360
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Book Description
“An original American story of a tough, embattled media player with uncanny gifts for giving the public what they want.” —Publishers Weekly In The Godfather of Tabloid, Jack Vitek explores the life and remarkable career of Generoso Pope Jr. and the founding of the most famous tabloid of all—the National Enquirer. Upon graduating from MIT, Pope worked briefly for the CIA until he purchased the New York Enquirer with dubious financial help from mob boss Frank Costello. Working tirelessly and cultivating a mix of American journalists (some of whom, surprisingly, were Pulitzer Prize winners) and buccaneering Brits from Fleet Street who would do anything to get a story, Pope changed the name, format, and content of the modest weekly newspaper until it resembled nothing America had ever seen before. Pope was a man of contradictions: he would fire someone for merely disagreeing with him in a meeting (once firing an editor in the middle of his birthday party), and yet he spent upwards of a million dollars a year to bring the world’s tallest Christmas tree to the Enquirer offices in Lantana, Florida, for the enjoyment of the local citizens. Driven, tyrannical, and ruthless in his pursuit of creating an empire, Pope changed the look and content of supermarket tabloid media, and the industry still bears his stamp. Grounded in interviews with many of Pope’s supporters, detractors, and associates, The Godfather of Tabloid is the first comprehensive biography of the man who created a genre and changed the world of publishing forever. “An engaging saga of one man’s obsessive devotion to creating an entertaining alternative universe.” —The Wall Street Journal
Author: Steve Scott
Publisher: Simon and Schuster
ISBN: 0684803038
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
America's leading marketing entrepreneur, Steven K. Scott, co-founder of the American Telecast Corporation, reveals: his path from corporate failure to multimillionaire -- his keys to success in any area of life -- his secrets to persuading and selling.
Author: Corey Dolgon
Publisher: NYU Press
ISBN: 081471997X
Category : History
Languages : en
Pages : 293
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Book Description
From polo players to migrant workers, an inside peek at one of America's most exclusive communities.
Author: Thomas J. Stanley
Publisher: Rosetta Books
ISBN: 0795314892
Category : Business & Economics
Languages : en
Pages : 277
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Book Description
The New York Times–bestselling author of The Millionaire Next Door reveals the spending and saving habits of financially successful women. Millionaire Women Next Door presents a variety of groundbreaking concepts involving the personality, lifestyle, motives, beliefs, and spending habits of economically successful American businesswomen. Most of these women report being raised in nurturing family environments. They were trained not only to succeed financially but also to be generous in giving to noble causes. Stanley asks, “How did these businesswomen become millionaires? They did it by doing more of the key activities and achieving better results than most of their male counterparts.” Praise for Thomas J. Stanley’s The Millionaire Mind “A very good book that deserves to be well read.” —The Wall Street Journal “Worth every cent . . . It’s an inspiration for anyone who has ever been told that he wasn’t smart enough or good enough.” —Associated Press “A high IQ isn’t necessarily an indicator of financial success . . . Stanley tells us that the typical millionaire had an average GPA and frugal spending habits—but good interpersonal skills.” —Entertainment Weekly “Ideas bigger than the next buck.” —Orlando Sentinel
Author: David Russell
Publisher: eBookIt.com
ISBN: 0977165949
Category : Business & Economics
Languages : en
Pages : 188
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Book Description
Zappos was broke in 1999 and in 2009 sold itself to Amazon for $1.2 BILLION. How did they do it? Zappos CEO Tony Hsieh says they succeeded then and now because of his laser focus on developing a superior company culture. The question is, how can YOU do it? This book, The Company Culture Challenge, does more than tell you how. It gives you a step-by-step strategic plan to transform your organization into a high profit leader as you learn how to fully engage your employees and serve your clients so well they can't live without you. Where did it come from? Sick of ideas and random strategies offered by other authors, entrepreneurs David Russell and Rob Betzel developed this 7-step process to transform any company culture into a team of people who take ownership for making certain clients are happy. And happy customers drive faster growth and higher profits. Do not wait. This system is a game changer for any leadership team willing to implement it. In The Company Culture Challenge, these two business zealots have done the work for you. Leaders who follow their straightforward step-by-step system will transform slackers into superstars and casual customers into loyal evangelists. This is crucial information for companies of all sizes because customers have more options than ever, and you need them to think only of you.
Author: Paul Benson
Publisher: Major Street Publishing
ISBN: 0648753093
Category : Business & Economics
Languages : en
Pages : 111
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Book Description
Financial Autonomy is a fresh, innovative book about money. But unlike most money books, it's not focused on making you the richest person in your street, or worse, the richest person in the cemetery. Instead, the focus of this book is on gaining choice. What can you do on the money side of your life, to provide you with the choice to pursue maximum happiness in all the other aspects of your life.Have you ever listened to a guest on a radio program or a speaker at an event talking about some amazing experience they've had? Perhaps it was traveling through Tibet in a beaten-up Land Rover, sailing around the world, jumping out of planes in a wing suit, or starting a business or charity of their own, driven by a magnitude 10 passion to make an impact.And when listening to these inspiring stories, have you ever wondered how they managed to organise their life so that it was possible? Do you wish you could organise your life to do what's important to you?Financial Autonomy is a book about money but it's equally about gaining choice. If you get the money side of your life right, you will have the choice to pursue maximum happiness in all the other aspects of your life. Personal finance expert Paul Benson believes there are three vehicles to create enough wealth to have the choices you desire are: (1) Investing in shares; (2) Investing in property; and (3) Working for yourself (starting a side hustle or small business). He explores these in detail, as well budgeting and saving - and as you'd expect, he gives readers a choice of strategies they can adopt to succeed in these areas.
