Author: Ann Handley
Publisher: John Wiley & Sons
ISBN: 0470948728
Category : Business & Economics
Languages : en
Pages : 238
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Book Description
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
Author: Nancy Flynn
Publisher: Amacom Books
ISBN: 9780814429501
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
With over 40,000 new blogs created daily, blogging is changing the shape of business and personal communications. This companion to E-Mail Rules and Instant Messaging Rules covers the legal and business risks of corporate blogs, employee rights, regulatory issues and more, and includes best-practice policies to help companies use this effective tool safely.
Author: Yves Morieux
Publisher: Harvard Business Review Press
ISBN: 1422190560
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
New tools for managing complexity Does your organization manage complexity by making things more complicated? If so, you are not alone. According to The Boston Consulting Group’s fascinating Complexity Index, business complexity has increased sixfold during the past sixty years. And, all the while, organizational complicatedness—that is, the number of structures, processes, committees, decision-making forums, and systems—has increased by a whopping factor of thirty-five. In their attempt to respond to the increasingly complex performance requirements they face, company leaders have created an organizational labyrinth that makes it more and more difficult to improve productivity and to pursue innovation. It also disengages and demotivates the workforce. Clearly it’s time for leaders to stop trying to manage complexity with their traditional tools and instead better leverage employees' intelligence. This book shows you how and explains the implications for designing and leading organizations. The way to manage complexity, the authors argue, is neither with the hard solutions of another era nor with the soft solutions—such as team building and feel-good “people initiatives”—that often follow in their wake. Based on social sciences (notably economics, game theory, and organizational sociology) and The Boston Consulting Group’s work with more than five hundred companies in more than forty countries and in various industries, authors Yves Morieux and Peter Tollman recommend six simple rules to manage complexity without getting complicated. Showing why the rules work and how to put them into practice, Morieux and Tollman give managers a much-needed tool to reinvigorate people in the face of seemingly endless complexity. Included are detailed examples from companies that have achieved a multiplicative effect on performance by using them. It’s time to manage complexity better. Employ these six simple rules to foster autonomy and cooperation and to effectively handle business complexity. As a result, you will improve productivity, innovate more, reengage your workforce, and seize opportunities to create competitive advantage.
Author: Donald Norman Sull
Publisher: Houghton Mifflin Harcourt
ISBN: 0544409906
Category : Business & Economics
Languages : en
Pages : 293
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Book Description
Outlines an approach to high-performance problem solving and decision making that draws on insights from survival guides, pop culture, and other sources.
Author: Kendra Adachi
Publisher: WaterBrook
ISBN: 0525653910
Category : Psychology
Languages : en
Pages : 242
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Book Description
Be productive without sacrificing peace of mind using Lazy Genius principles that help you focus on what really matters and let go of what doesn't. If you need a comprehensive strategy for a meaningful life but are tired of reading stacks of self-help books, here is an easy way that actually works. No more cobbling together life hacks and productivity strategies from dozens of authors and still feeling tired. The struggle is real, but it doesn't have to be in charge. With wisdom and wit, the host of The Lazy Genius Podcast, Kendra Adachi, shows you that it's not about doing more or doing less; it's about doing what matters to you. In this book, she offers fourteen principles that are both practical and purposeful, like a Swiss army knife for how to be a person. Use them in combination to "lazy genius" anything, from laundry and meal plans to making friends and napping without guilt. It's possible to be soulful and efficient at the same time, and this book is the blueprint. The Lazy Genius Way isn't a new list of things to do; it's a new way to see. Skip the rules about getting up at 5 a.m. and drinking more water. Let's just figure out how to be a good person who can get stuff done without turning into The Hulk. These Lazy Genius principles--such as Decide Once, Start Small, Ask the Magic Question, and more--offer a better way to approach your time, relationships, and piles of mail, no matter your personality or life stage. Be who you already are, just with a better set of tools.
Author: Anne H.H. Ngu
Publisher: Springer Science & Business Media
ISBN: 3540300171
Category : Business & Economics
Languages : en
Pages : 790
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Book Description
This book constitutes the proceedings of the 6th International Conference on Web Information Systems Engineering, WISE 2005, held in New York, NY, USA, in November 2005. The 30 revised full papers and 20 revised short papers presented together with 18 poster papers were carefully reviewed and selected from 259 submissions. The papers are organized in topical sections on Web mining, Web information retrieval, metadata management, ontology and semantic Web, XML, Web service method, Web service structure, collaborative methodology, P2P, ubiquitous and mobile, document retrieval applications, Web services and e-commerce, recommendation and Web information extraction, P2P, grid and distributed management, and advanced issues. The presentation is rounded off by 14 industrial papers and the abstracts of 4 tutorial sessions.
Author: Ann Handley
Publisher: John Wiley & Sons
ISBN: 1118232607
Category : Business & Economics
Languages : en
Pages : 327
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Book Description
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
Author: Elmore Leonard
Publisher: Harper Collins
ISBN: 0061843393
Category : Comics & Graphic Novels
Languages : en
Pages : 98
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Book Description
"These are the rules I've picked up along the way to help me remain invisible when I'm writing a book, to help me show rather than tell what's taking place in the story."—Elmore Leonard For aspiring writers and lovers of the written word, this concise guide breaks down the writing process with simplicity and clarity. From adjectives and exclamation points to dialect and hoopetedoodle, Elmore Leonard explains what to avoid, what to aspire to, and what to do when it sounds like "writing" (rewrite). Beautifully designed, filled with free-flowing, elegant illustrations and specially priced, Elmore Leonard's 10 Rules of Writing is the perfect writer's—and reader's—gift.
Author: George Orwell
Publisher: Renard Press Ltd
ISBN: 1913724271
Category : Literary Collections
Languages : en
Pages :
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Book Description
George Orwell set out ‘to make political writing into an art’, and to a wide extent this aim shaped the future of English literature – his descriptions of authoritarian regimes helped to form a new vocabulary that is fundamental to understanding totalitarianism. While 1984 and Animal Farm are amongst the most popular classic novels in the English language, this new series of Orwell’s essays seeks to bring a wider selection of his writing on politics and literature to a new readership. In Politics and the English Language, the second in the Orwell’s Essays series, Orwell takes aim at the language used in politics, which, he says, ‘is designed to make lies sound truthful and murder respectable, and to give an appearance of solidity to pure wind’. In an age where the language used in politics is constantly under the microscope, Orwell’s Politics and the English Language is just as relevant today, and gives the reader a vital understanding of the tactics at play. 'A writer who can – and must – be rediscovered with every age.' — Irish Times
Author: Stephen Gillers
Publisher: Aspen Publishing
ISBN: 1543804306
Category : Law
Languages : en
Pages : 528
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Book Description
Regulation of Lawyers, Statutes and Standards, Concise Edition, 2019
