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Author: D.G. Brian Jones
Publisher: Routledge
ISBN: 1136334378
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in this collection. Subsequent chapters describe the lives of Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson, focusing on their intellectual and professional contributions to the marketing discipline. The biographies are based on rare archival materials, some personal interviews, and analysis of the subjects’ major works. The final chapter draws lessons from the collection for marketing students and teachers. Several important discoveries are reported that suggest opportunities for further research. These stories will inform and inspire students of marketing.
Author: D.G. Brian Jones
Publisher: Routledge
ISBN: 1136334378
Category : Business & Economics
Languages : en
Pages : 212
Get Book Here
Book Description
Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in this collection. Subsequent chapters describe the lives of Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson, focusing on their intellectual and professional contributions to the marketing discipline. The biographies are based on rare archival materials, some personal interviews, and analysis of the subjects’ major works. The final chapter draws lessons from the collection for marketing students and teachers. Several important discoveries are reported that suggest opportunities for further research. These stories will inform and inspire students of marketing.
Author: Michael J. Birkner
Publisher: Rutgers University Press
ISBN: 0813562457
Category : History
Languages : en
Pages : 441
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Book Description
Rogues, aristocrats, and a future U.S. president. These and other governors are portrayed in this revised and updated edition of the classic reference work on the chief executives of New Jersey. Editors Michael J. Birkner, Donald Linky, and Peter Mickulas present new essays on the governors of the last three decades—Brendan T. Byrne, Thomas Kean, James Florio, Christine Todd Whitman, Donald DiFrancesco, James McGreevey, Richard Codey, and Jon Corzine. The essays included in the original edition are amended, edited, and corrected as necessary in light of new and relevant scholarship. The authors of each governor’s life story represent a roster of such notable scholars as Larry Gerlach, Stanley Katz, Arthur Link, and Clement Price, as well as many other experts on New Jersey history and politics. As a result, this revised edition is a thorough and current reference work on the New Jersey governorship—one of the strongest in the nation. Also of Interest: New Jersey Politics and Government The Suburbs Come of Age Fourth Edition Barbara G. Salmore with Stephen A. Salmore 978-0-8135-6139-4 paper $34.95 A volume in the Rivergate Regionals Collection Me, Governor? My Life in the Rough-and-Tumble World of New Jersey Politics Richard J. Codey 978-0-8135-5045-9 cloth $24.95 The Life and Times of Richard J. Hughes The Politics of Civility John B. Wefing 978-0-8135-4641-4 cloth $32.50 Governor Tom Kean From the New Jersey Statehouse to the 911 Commission Alvin S. Felzenberg 978-0-8135-3799-3 cloth $29.95
Author: Lytton Strachey
Publisher: Mariner Books
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 314
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Book Description
"Contains thirty-five sketches about Voltaire, Frederick the Great, Rousseau, Gibbon, Walpole, Boswell, Carlyle, Sarah Bernhardt, and a number of delightful eccentrics, including Lady Hester Stanhope."--Back cover
Author: Joseph Epstein
Publisher:
ISBN: 9781604190687
Category : Literary Collections
Languages : en
Pages : 0
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Book Description
Who is the greatest living essayist writing in English? Unquestionably Joseph Epstein. Epstein is penetrating. He is witty. He has a magic touch with words, that hard to define but immediately recognizable quality called style. Above all, he is impossible to put down. How easy it is today to forget the simple delight of reading for no intended purpose. Each of the 39 pieces in this book is a pure pleasure to read.
Author: Tracy Chevalier
Publisher: Routledge
ISBN: 1135314101
Category : Reference
Languages : en
Pages : 1032
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Book Description
This groundbreaking new source of international scope defines the essay as nonfictional prose texts of between one and 50 pages in length. The more than 500 entries by 275 contributors include entries on nationalities, various categories of essays such as generic (such as sermons, aphorisms), individual major works, notable writers, and periodicals that created a market for essays, and particularly famous or significant essays. The preface details the historical development of the essay, and the alphabetically arranged entries usually include biographical sketch, nationality, era, selected writings list, additional readings, and anthologies
Author: Jesse G. Swan
Publisher: Rowman & Littlefield
ISBN: 161148541X
Category : Literary Criticism
Languages : en
Pages : 292
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Book Description
Central to all post-Renaissance scholarship, textual studies continues to evolve, both in its techniques and methods as well as in the illumination it affords all other areas of modern knowledge. The life of our fellow human beings, and how we know and tell lives, is one such area of modern knowledge that is foundationally affected by theories and practices of textual creation, transmission, and apprehension. This collection of new essays and studies by internationally acclaimed scholars, along with a select few who are less acclaimed but of distinct promise, provides a view into the contemporary state of scholarship in textual and biographical studies. The collection also means to be of especial interest to scholars of the British eighteenth century, by concentrating its evidence and argument on topics and subjects important to contemporary eighteenth-century studies. The volume is inspired by the extensive contributions to the fields by the late O M Brack, Jr.
Author: Anthony Quiroz
Publisher: University Press of Colorado
ISBN: 1457195879
Category : History
Languages : en
Pages : 471
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Book Description
Leaders of the Mexican American Generation explores the lives of a wide range of influential members of the US Mexican American community between 1920 and 1965 who paved the way for major changes in their social, political, and economic status within the United States. Including feminist Alice Dickerson Montemayor, San Antonio attorney Gus García, civil rights activist and scholar Ernesto Galarza, the subjects of these biographies include some of the most prominent idealists and actors of the time. Whether debating in a court of law, writing for a major newspaper, producing reports for governmental agencies, organizing workers, holding public office, or otherwise shaping space for the Mexican American identity in the United States, these subjects embody the core values and diversity of their generation. More than a chronicle of personalities who left their mark on Mexican American history, Leaders of the Mexican American Generation cements this community as a major player in the history of activism and civil rights in the United States. It is a rich collection of historical biographies that will enlighten and enliven our understanding of Mexican American history.
Author: R. J. M. Blackett
Publisher:
ISBN: 9780807112816
Category : Abolitionists
Languages : en
Pages : 417
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Book Description
Author: Robert P. Watson
Publisher:
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 494
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Book Description
Designed as a companion to Salem's American Presidents this volume contains 46 comprehensive essays on every First Lady through Laura Bush. Articles are between 5 and 12 pages in length and arranged in chronological order by administration.
Author: Carl Rollyson
Publisher: iUniverse
ISBN: 0595341810
Category : Biography & Autobiography
Languages : en
Pages : 82
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Book Description
Essays in Biography is a play on words conveying Carl Rollyson's attempt to explore the nature of biography in pieces about the history of the genre and in portrayals of biographers (Plutarch, Leon Edel, and W. A. Swanberg), literary figures (Lillian Hellman, Jack London), philosophers and critics (Leo Strauss and Hippolyte Taine), political figures (Winston Churchill and Napoleon), and artists (Rembrandt and Rubens). An essay in biography, Rollyson argues, is an effort to comprehend a life that is inherently incomplete and subject to revision. Many of the facts about a biographical subject's life that are blandly presented in reference books have been discovered by biographers at great cost to their reputations. With the history of biography as a censored genre in mind, he encourages readers of biography to look critically at the biographies they read--no matter whether those biographies are book-length narratives or short encyclopedia entries. Many of the pairings in Essays in Biography are meant to evoke Plutarch's presentation of "parallel lives." The biographical essay, Rollyson concludes, is a unique form of knowledge, one that modern critics have devalued by trying to separate the creator from his creation.
