Applications of Data Mining to Electronic Commerce

Applications of Data Mining to Electronic Commerce PDF Author: Ronny Kohavi
Publisher: Springer Science & Business Media
ISBN: 1461516277
Category : Computers
Languages : en
Pages : 153

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Book Description
Applications of Data Mining to Electronic Commerce brings together in one place important contributions and up-to-date research results in this fast moving area. Applications of Data Mining to Electronic Commerce serves as an excellent reference, providing insight into some of the most challenging research issues in the field.

Applications of Data Mining to Electronic Commerce

Applications of Data Mining to Electronic Commerce PDF Author: Ronny Kohavi
Publisher: Springer Science & Business Media
ISBN: 1461516277
Category : Computers
Languages : en
Pages : 153

Get Book Here

Book Description
Applications of Data Mining to Electronic Commerce brings together in one place important contributions and up-to-date research results in this fast moving area. Applications of Data Mining to Electronic Commerce serves as an excellent reference, providing insight into some of the most challenging research issues in the field.

E-Commerce Big Data Mining and Analytics

E-Commerce Big Data Mining and Analytics PDF Author: Jie Cao
Publisher: Springer Nature
ISBN: 9819935881
Category : Big data
Languages : en
Pages : 217

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Book Description
This book seeks to give readers with a preliminary but critical introduction and summary of e-commerce and big data analysis. This book introduces how to achieve data acquisition and pre-processing. Specifically, this book provides three representative and interesting scenarios to demonstrate the application of e-commerce and big data analysis, i.e., trajectory big data mining technology, e-commerce fraud and anti-fraud, and recommendation system. Also this book provides the basic and illustrative operation steps of python programming language for e-commerce and big data analysis. By reading this book, readers can learn the basic concepts and principles of e-commerce and big data analysis.

Big Data, Data Mining, and Machine Learning

Big Data, Data Mining, and Machine Learning PDF Author: Jared Dean
Publisher: John Wiley & Sons
ISBN: 1118920708
Category : Computers
Languages : en
Pages : 293

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Book Description
With big data analytics comes big insights into profitability Big data is big business. But having the data and the computational power to process it isn't nearly enough to produce meaningful results. Big Data, Data Mining, and Machine Learning: Value Creation for Business Leaders and Practitioners is a complete resource for technology and marketing executives looking to cut through the hype and produce real results that hit the bottom line. Providing an engaging, thorough overview of the current state of big data analytics and the growing trend toward high performance computing architectures, the book is a detail-driven look into how big data analytics can be leveraged to foster positive change and drive efficiency. With continued exponential growth in data and ever more competitive markets, businesses must adapt quickly to gain every competitive advantage available. Big data analytics can serve as the linchpin for initiatives that drive business, but only if the underlying technology and analysis is fully understood and appreciated by engaged stakeholders. This book provides a view into the topic that executives, managers, and practitioners require, and includes: A complete overview of big data and its notable characteristics Details on high performance computing architectures for analytics, massively parallel processing (MPP), and in-memory databases Comprehensive coverage of data mining, text analytics, and machine learning algorithms A discussion of explanatory and predictive modeling, and how they can be applied to decision-making processes Big Data, Data Mining, and Machine Learning provides technology and marketing executives with the complete resource that has been notably absent from the veritable libraries of published books on the topic. Take control of your organization's big data analytics to produce real results with a resource that is comprehensive in scope and light on hyperbole.

Big Data Analytics

Big Data Analytics PDF Author: Kiran Chaudhary
Publisher: CRC Press
ISBN: 1000755789
Category : Computers
Languages : en
Pages : 212

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Book Description
Big Data Analytics: Digital Marketing and Decision-Making covers the advances related to marketing and business analytics. Investment marketing analytics can create value through proper allocation of resources and resource orchestration processes. The use of data analytics tools can be used to improve and speed decision-making processes. Chapters examining analytics for decision-making cover such topics as: Big data analytics for gathering business intelligence Data analytics and consumer behavior The role of big data analytics in organizational decision-making This book also looks at digital marketing and focuses on such areas as: The prediction of marketing by consumer analytics Web analytics for digital marketing Smart retailing Leveraging web analytics for optimizing digital marketing strategies Big Data Analytics: Digital Marketing and Decision-Making aims to help organizations increase their profits by making better decisions on time through the use of data analytics. It is written for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce and marketing, big data analytics, and organizational decision-making.

Managerial Perspectives on Intelligent Big Data Analytics

Managerial Perspectives on Intelligent Big Data Analytics PDF Author: Sun, Zhaohao
Publisher: IGI Global
ISBN: 1522572783
Category : Computers
Languages : en
Pages : 335

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Book Description
Big data, analytics, and artificial intelligence are revolutionizing work, management, and lifestyles and are becoming disruptive technologies for healthcare, e-commerce, and web services. However, many fundamental, technological, and managerial issues for developing and applying intelligent big data analytics in these fields have yet to be addressed. Managerial Perspectives on Intelligent Big Data Analytics is a collection of innovative research that discusses the integration and application of artificial intelligence, business intelligence, digital transformation, and intelligent big data analytics from a perspective of computing, service, and management. While highlighting topics including e-commerce, machine learning, and fuzzy logic, this book is ideally designed for students, government officials, data scientists, managers, consultants, analysts, IT specialists, academicians, researchers, and industry professionals in fields that include big data, artificial intelligence, computing, and commerce.

Data Analytics for Business

Data Analytics for Business PDF Author: Fenio Annansingh
Publisher: Routledge
ISBN: 1000577902
Category : Business & Economics
Languages : en
Pages : 265

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Book Description
Data analytics underpin our modern data-driven economy. This textbook explains the relevance of data analytics at the firm and industry levels, tracing the evolution and key components of the field, and showing how data analytics insights can be leveraged for business results. The first section of the text covers key topics such as data analytics tools, data mining, business intelligence, customer relationship management, and cybersecurity. The chapters then take an industry focus, exploring how data analytics can be used in particular settings to strengthen business decision-making. A range of sectors are examined, including financial services, accounting, marketing, sport, health care, retail, transport, and education. With industry case studies, clear definitions of terminology, and no background knowledge required, this text supports students in gaining a solid understanding of data analytics and its practical applications. PowerPoint slides, a test bank of questions, and an instructor’s manual are also provided as online supplements. This will be a valuable text for undergraduate level courses in data analytics, data mining, business intelligence, and related areas.

Data Analytics

Data Analytics PDF Author: Herbert Jones
Publisher: Createspace Independent Publishing Platform
ISBN: 9781727481013
Category :
Languages : en
Pages : 152

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Book Description
If you want to learn about data analytics and data mining then keep reading... 2 comprehensive manuscripts in 1 book Data Analytics: An Essential Beginner's Guide To Data Mining, Data Collection, Big Data Analytics For Business, And Business Intelligence Concepts Data Mining: The Data Mining Guide for Beginners, Including Applications for Business, Data Mining Techniques, Concepts, and More With this book, not only will you understand all the internal nitty-gritties about data analytics and data mining, you will also understand why data analytics and data mining is changing the business arena. You'll realize that the high-performance analytics will enable you to do stuff that you never thought about before probably because the volumes of data were just too big (among other reasons) and so much more. Here are just some of the topics that are discussed in the first part of this book: Overview Of Data Analytics: What Is Data Analytics (And Big Data Analytics)? Data Analytics And Business Intelligence Data Analysis And Data Analytics Data Mining Data Collection Types Of Data Analytics The Process: The Lifecycle Of Big Data Analytics Behavioral Analytics: Using Big Data Analytics To Find Hidden Customer Behavior Patterns Further Pattern Discovery In Advanced Analytics: Machine Learning And Much, Much More In part 2 of this book, you will learn the following: Model creation How to prepare your data How to clean your data Data Mining Similarity and distances of data The effect of data distribution Association pattern mining What is cluster analysis? What is an outlier in data mining? How to deal with outliers in data mining Methods of identifying outliers in data Applications of data mining in the business industry So if you are serious about becoming an expert in data analytics and data mining, start with this book by clicking "add to cart"!

Big Data, Data Mining, and Machine Learning

Big Data, Data Mining, and Machine Learning PDF Author: Jared Dean
Publisher: John Wiley & Sons
ISBN: 1118618041
Category : Computers
Languages : en
Pages : 293

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Book Description
With big data analytics comes big insights into profitability Big data is big business. But having the data and the computational power to process it isn't nearly enough to produce meaningful results. Big Data, Data Mining, and Machine Learning: Value Creation for Business Leaders and Practitioners is a complete resource for technology and marketing executives looking to cut through the hype and produce real results that hit the bottom line. Providing an engaging, thorough overview of the current state of big data analytics and the growing trend toward high performance computing architectures, the book is a detail-driven look into how big data analytics can be leveraged to foster positive change and drive efficiency. With continued exponential growth in data and ever more competitive markets, businesses must adapt quickly to gain every competitive advantage available. Big data analytics can serve as the linchpin for initiatives that drive business, but only if the underlying technology and analysis is fully understood and appreciated by engaged stakeholders. This book provides a view into the topic that executives, managers, and practitioners require, and includes: A complete overview of big data and its notable characteristics Details on high performance computing architectures for analytics, massively parallel processing (MPP), and in-memory databases Comprehensive coverage of data mining, text analytics, and machine learning algorithms A discussion of explanatory and predictive modeling, and how they can be applied to decision-making processes Big Data, Data Mining, and Machine Learning provides technology and marketing executives with the complete resource that has been notably absent from the veritable libraries of published books on the topic. Take control of your organization's big data analytics to produce real results with a resource that is comprehensive in scope and light on hyperbole.

Big Data, Mining, and Analytics

Big Data, Mining, and Analytics PDF Author: Stephan Kudyba
Publisher: CRC Press
ISBN: 1466568712
Category : Computers
Languages : en
Pages : 306

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Book Description
This book ties together big data, data mining, and analytics to explain how readers can leverage them to transform their business strategy. Illustrating basic approaches of business intelligence to data and text mining, the book guides readers through the process of extracting valuable knowledge from the varieties of data currently being generated in the brick and mortar and Internet environments. It considers the broad spectrum of analytics approaches for decision making, including dashboards, OLAP cubes, data mining, and text mining.

Real-world Data Mining

Real-world Data Mining PDF Author: Dursun Delen
Publisher: Pearson Education
ISBN: 0133551075
Category : Business & Economics
Languages : en
Pages : 289

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Book Description
As business becomes increasingly complex and global, decision-makers must act more rapidly and accurately, based on the best available evidence. Modern data mining and analytics is indispensable for doing this. Real-World Data Mining demystifies current best practices, showing how to use data mining and analytics to uncover hidden patterns and correlations, and leverage these to improve all business decision-making. Drawing on extensive experience as a researcher, practitioner, and instructor, Dr. Dursun Delen delivers an optimal balance of concepts, techniques and applications. Without compromising either simplicity or clarity, Delen provides enough technical depth to help readers truly understand how data mining technologies work. Coverage includes: data mining processes, methods, and techniques; the role and management of data; tools and metrics; text and web mining; sentiment analysis; and integration with cutting-edge Big Data approaches. Throughout, Delen's conceptual coverage is complemented with application case studies (examples of both successes and failures), as well as simple, hands-on tutorials.