Author:
Publisher:
ISBN:
Category : Television viewers
Languages : en
Pages : 52
Book Description
Biases in the 1961 Television Audience Profile
Author:
Publisher:
ISBN:
Category : Television viewers
Languages : en
Pages : 52
Book Description
Publisher:
ISBN:
Category : Television viewers
Languages : en
Pages : 52
Book Description
Audience Ratings
Author: Hugh Malcolm Beville
Publisher: Psychology Press
ISBN: 9780805801743
Category : Business & Economics
Languages : en
Pages : 430
Book Description
First published in 1988. Routledge is an imprint of Taylor & Francis, an informa company.
Publisher: Psychology Press
ISBN: 9780805801743
Category : Business & Economics
Languages : en
Pages : 430
Book Description
First published in 1988. Routledge is an imprint of Taylor & Francis, an informa company.
Catalog of Copyright Entries. Third Series
Author: Library of Congress. Copyright Office
Publisher: Copyright Office, Library of Congress
ISBN:
Category : Copyright
Languages : en
Pages : 1380
Book Description
Includes Part 1, Number 1: Books and Pamphlets, Including Serials and Contributions to Periodicals (January - June)
Publisher: Copyright Office, Library of Congress
ISBN:
Category : Copyright
Languages : en
Pages : 1380
Book Description
Includes Part 1, Number 1: Books and Pamphlets, Including Serials and Contributions to Periodicals (January - June)
National Union Catalog
Author:
Publisher:
ISBN:
Category : Union catalogs
Languages : en
Pages :
Book Description
Includes entries for maps and atlases.
Publisher:
ISBN:
Category : Union catalogs
Languages : en
Pages :
Book Description
Includes entries for maps and atlases.
Understanding the Older Consumer
Author: Barrie Gunter
Publisher: Routledge
ISBN: 1134663919
Category : Psychology
Languages : en
Pages : 192
Book Description
In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force. In order to reach this group, Barrie Gunter shows how to target advertising and respond to the changes that have occurred. Understanding the Older Consumer provides a wealth of information on older people's lifestyles and leisure, their interest in the mass media, their perceptions of advertising and their shopping.
Publisher: Routledge
ISBN: 1134663919
Category : Psychology
Languages : en
Pages : 192
Book Description
In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force. In order to reach this group, Barrie Gunter shows how to target advertising and respond to the changes that have occurred. Understanding the Older Consumer provides a wealth of information on older people's lifestyles and leisure, their interest in the mass media, their perceptions of advertising and their shopping.
Catalog of the Communications Library, University of Illinois, Urbana, Illinois
Author: University of Illinois at Urbana-Champaign. Library
Publisher:
ISBN:
Category : Communication
Languages : en
Pages : 724
Book Description
Publisher:
ISBN:
Category : Communication
Languages : en
Pages : 724
Book Description
The Content Analysis Reader
Author: Klaus Krippendorff
Publisher: SAGE
ISBN: 1412949661
Category : Language Arts & Disciplines
Languages : en
Pages : 993
Book Description
Compiled and edited by a recognized leader in the field and author of the best-selling text on content analysis of recent times.
Publisher: SAGE
ISBN: 1412949661
Category : Language Arts & Disciplines
Languages : en
Pages : 993
Book Description
Compiled and edited by a recognized leader in the field and author of the best-selling text on content analysis of recent times.
Evaluating Advertising
Author: Benjamin Lipstein
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 404
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 404
Book Description
An Economic Analysis of Community Antenna Television Systems and the Television Broadcasting Industry
Author: Martin H. Seiden
Publisher:
ISBN:
Category : Television
Languages : en
Pages : 110
Book Description
Publisher:
ISBN:
Category : Television
Languages : en
Pages : 110
Book Description
Measuring Bias on Television
Author: Barrie Gunter
Publisher: Indiana University Press
ISBN: 9781860205262
Category : Art
Languages : en
Pages : 198
Book Description
Exploring the important issue of impartiality in news reporting, with special reference to news broadcasting on television, this book examines the position of impartiality or bias within the context of news objectivity by exploring accusations of bias by aggrieved parties claiming to have been treated unfairly, misrepresented, or underrepresented.
Publisher: Indiana University Press
ISBN: 9781860205262
Category : Art
Languages : en
Pages : 198
Book Description
Exploring the important issue of impartiality in news reporting, with special reference to news broadcasting on television, this book examines the position of impartiality or bias within the context of news objectivity by exploring accusations of bias by aggrieved parties claiming to have been treated unfairly, misrepresented, or underrepresented.