Biases in the 1961 Television Audience Profile

Biases in the 1961 Television Audience Profile PDF Author:
Publisher:
ISBN:
Category : Television viewers
Languages : en
Pages : 52

Get Book Here

Book Description

Biases in the 1961 Television Audience Profile

Biases in the 1961 Television Audience Profile PDF Author:
Publisher:
ISBN:
Category : Television viewers
Languages : en
Pages : 52

Get Book Here

Book Description


Audience Ratings

Audience Ratings PDF Author: Hugh Malcolm Beville
Publisher: Psychology Press
ISBN: 9780805801743
Category : Business & Economics
Languages : en
Pages : 430

Get Book Here

Book Description
First published in 1988. Routledge is an imprint of Taylor & Francis, an informa company.

Catalog of Copyright Entries. Third Series

Catalog of Copyright Entries. Third Series PDF Author: Library of Congress. Copyright Office
Publisher: Copyright Office, Library of Congress
ISBN:
Category : Copyright
Languages : en
Pages : 1380

Get Book Here

Book Description
Includes Part 1, Number 1: Books and Pamphlets, Including Serials and Contributions to Periodicals (January - June)

National Union Catalog

National Union Catalog PDF Author:
Publisher:
ISBN:
Category : Union catalogs
Languages : en
Pages :

Get Book Here

Book Description
Includes entries for maps and atlases.

Understanding the Older Consumer

Understanding the Older Consumer PDF Author: Barrie Gunter
Publisher: Routledge
ISBN: 1134663919
Category : Psychology
Languages : en
Pages : 192

Get Book Here

Book Description
In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force. In order to reach this group, Barrie Gunter shows how to target advertising and respond to the changes that have occurred. Understanding the Older Consumer provides a wealth of information on older people's lifestyles and leisure, their interest in the mass media, their perceptions of advertising and their shopping.

Catalog of the Communications Library, University of Illinois, Urbana, Illinois

Catalog of the Communications Library, University of Illinois, Urbana, Illinois PDF Author: University of Illinois at Urbana-Champaign. Library
Publisher:
ISBN:
Category : Communication
Languages : en
Pages : 724

Get Book Here

Book Description


The Content Analysis Reader

The Content Analysis Reader PDF Author: Klaus Krippendorff
Publisher: SAGE
ISBN: 1412949661
Category : Language Arts & Disciplines
Languages : en
Pages : 993

Get Book Here

Book Description
Compiled and edited by a recognized leader in the field and author of the best-selling text on content analysis of recent times.

Evaluating Advertising

Evaluating Advertising PDF Author: Benjamin Lipstein
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 404

Get Book Here

Book Description


An Economic Analysis of Community Antenna Television Systems and the Television Broadcasting Industry

An Economic Analysis of Community Antenna Television Systems and the Television Broadcasting Industry PDF Author: Martin H. Seiden
Publisher:
ISBN:
Category : Television
Languages : en
Pages : 110

Get Book Here

Book Description


Measuring Bias on Television

Measuring Bias on Television PDF Author: Barrie Gunter
Publisher: Indiana University Press
ISBN: 9781860205262
Category : Art
Languages : en
Pages : 198

Get Book Here

Book Description
Exploring the important issue of impartiality in news reporting, with special reference to news broadcasting on television, this book examines the position of impartiality or bias within the context of news objectivity by exploring accusations of bias by aggrieved parties claiming to have been treated unfairly, misrepresented, or underrepresented.