Beyond Semiotics

Beyond Semiotics PDF Author: Niall Lucy
Publisher: A&C Black
ISBN: 1847140874
Category : Language Arts & Disciplines
Languages : en
Pages : 176

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Book Description
Where is semiotics now? As the promised science of the social life of signs in general, semiotics has not been good to its word. Although well-established institutionally today--through specialist journals, research centres, international conferences, professional associations and the like--semiotics now seems quaintly out of place in a world where text, culture and technology defy metadisciplinary, if not metaphysical, explanation. When the semiotician has finished explaining the music of Primal Scream, the textuality of an email message or the culture of the internet, most would believe there was still lots to be said. A generation ago, the radical humanities scholar turned to semiotics for the last word on news production, cinematic desire or the meaning of youth style. Today that last word (which is always the latest word too) is more likely to go to cultural studies, literary theory or postmodernism--all of which are in several senses 'beyond' semiotics even while remaining indebted to it. In addition, we can't so easily presume to separate notions of production and desire, say, or news and cinema, precisely because we can no longer say for sure where the differences lie between notions of text, culture and technology. Beyond Semiotics provides an approach to these three interdependent concepts of text, culture and technology, in order to show what semiotics had always had to marginalize, forget, or not see in the quest to professionalize itself. Meanwhile, outside the limitation of any discipline, the secular mysteries of text, culture and technology today continue to call for a response--not with the aim of laying bare the truth, but of opening up the sign.

Beyond Semiotics

Beyond Semiotics PDF Author: Niall Lucy
Publisher: A&C Black
ISBN: 1847140874
Category : Language Arts & Disciplines
Languages : en
Pages : 176

Get Book Here

Book Description
Where is semiotics now? As the promised science of the social life of signs in general, semiotics has not been good to its word. Although well-established institutionally today--through specialist journals, research centres, international conferences, professional associations and the like--semiotics now seems quaintly out of place in a world where text, culture and technology defy metadisciplinary, if not metaphysical, explanation. When the semiotician has finished explaining the music of Primal Scream, the textuality of an email message or the culture of the internet, most would believe there was still lots to be said. A generation ago, the radical humanities scholar turned to semiotics for the last word on news production, cinematic desire or the meaning of youth style. Today that last word (which is always the latest word too) is more likely to go to cultural studies, literary theory or postmodernism--all of which are in several senses 'beyond' semiotics even while remaining indebted to it. In addition, we can't so easily presume to separate notions of production and desire, say, or news and cinema, precisely because we can no longer say for sure where the differences lie between notions of text, culture and technology. Beyond Semiotics provides an approach to these three interdependent concepts of text, culture and technology, in order to show what semiotics had always had to marginalize, forget, or not see in the quest to professionalize itself. Meanwhile, outside the limitation of any discipline, the secular mysteries of text, culture and technology today continue to call for a response--not with the aim of laying bare the truth, but of opening up the sign.

Semiotic Agency

Semiotic Agency PDF Author: Alexei Sharov
Publisher: Springer Nature
ISBN: 3030894843
Category : Philosophy
Languages : en
Pages : 385

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Book Description
This book invites readers to embark on a journey into the world of agency encompassing humans, other organisms, cells, intracellular molecular agents, colonies, populations, ecological systems, and artificial autonomous systems. We combine mechanistic and non-mechanistic approaches in the analysis of the function and evolution of organisms, their subagents, and multi-organism systems, and in this way offer a theoretical platform for integrating biosemiotics with both natural science and the humanities/social sciences. Agents are autonomous systems that incorporate knowledge on how to make sense of their environment and use it to achieve their goals. The functions of all agents are supported by mechanisms at the lowest level; however, the explanatory power of mechanistic analysis is not sufficient for complex agents. Non-mechanistic methods rely on the goal-directedness of agents whose dynamics follow self-stabilized dynamic attractors. The properties of attractors depend on stable or slowly changing factors, and such dependencies can be interpreted as sign relations if they are adaptive in nature. Agents can replace or redirect mechanisms on demand in order to preserve their functions; for performing higher-level semiotic functions, mechanisms are thus only means. We assume that mechanism and semiosis are not mutually exclusive, and that simple agents can interpret signs mechanistically. This assumption allows us to extend semiotic analysis to all agents, including ribosomes in cells, computers, and robots. This book challenges established traditions in natural science and the humanities/social sciences: semiotics no longer appears as restricted to humans and rational thinking, and biology is no longer limited to rely exclusively on mechanistic reasoning.

New Vocabularies in Film Semiotics

New Vocabularies in Film Semiotics PDF Author: Robert Stam
Publisher: Routledge
ISBN: 1134963165
Category : Social Science
Languages : en
Pages : 264

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Book Description
First published in 1992. New Vocabularies in Film Semiotics provides a comprehensive lexicon of semiotic concepts. With sections on linguistics, narratology, psychoanalysis and intertextuality, it constructs an indispensable dictionary for film theory, defining over five hundred critical terms. The authors address key aspects of contemporary semiotics and cultural debate, while referring to the work of key figures such as Peirce, Saussure, Derrida, Barthes, Propp, Genette, Greimas, Kristeva, Lacan, Metz, Bellour, Heath, Mulvey, Johnston, Rose, Doane, Bakhtin and Baudrillard. The semiotic concepts are illustrated by examples drawn from the films of directors such as Welles, Dreyer, Brunel, Godard, Hitchcock, Varda, Akerman and Woody Allen. Although especially geared to the needs of film students, New Vocabularies in Film Semiotics should be useful for scholars in all areas of the arts, philosophy and literature.

Beyond the Symbol Model

Beyond the Symbol Model PDF Author: John Robert Stewart
Publisher: SUNY Press
ISBN: 9780791430842
Category : Philosophy
Languages : en
Pages : 354

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Book Description
This interdisciplinary conversation discusses the nature of language.

Beyond Communities of Practice

Beyond Communities of Practice PDF Author: David Barton
Publisher: Cambridge University Press
ISBN: 0521836433
Category : Education
Languages : en
Pages : 258

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Book Description
This book consists of a set of studies exploring the concept of "communities of practice", which has been influential in social sciences, education, and management in recent years. Its main purpose is to emphasize the importance of areas such as language, power, and social context which are essential to understanding how communities of practice work. The concept has been a particularly influential one but has had little sustained critique, so a book of this kind is timely and necessary.

Existential Semiotics

Existential Semiotics PDF Author: Eero Tarasti
Publisher: Indiana University Press
ISBN: 0253028531
Category : Literary Criticism
Languages : en
Pages : 227

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Book Description
Existential semiotics involves an a priori state of signs and their fixation into objective entities. These essays define this new philosophical field.

Handbook of Brand Semiotics

Handbook of Brand Semiotics PDF Author: George Rossolatos (Hrsg.)
Publisher: kassel university press GmbH
ISBN: 3737600422
Category : Branding (Marketing)
Languages : en
Pages : 47

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Book Description
Semiotics has been making progressively inroads into marketing research over the past thirty years. Despite the amply demonstrated conceptual appeal and empirical pertinence of semiotic perspectives in various marketing research streams, spanning consumer research, brand communications, branding and consumer cultural studies, there has been a marked deficit in terms of consolidating semiotic brand-related research under a coherent disciplinary umbrella with identifiable boundaries and research agenda. The Handbook of Brand Semiotics furnishes a compass for the perplexed, a set of anchors for the inquisitive and a solid corpus for scholars, while highlighting the conceptual richness and methodological diversity of semiotic perspectives. Written by a team of expert scholars in various semiotics and branding related fields, such as John A. Bateman, David Machin, Xavier Ruiz Collantes, Kay L. O’Halloran, Dario Mangano, George Rossolatos, Merce Oliva, Per Ledin, Gianfranco Marrone, Francesco Mangiapane, Jennie Mazur, Carlos Scolari, Ilaria Ventura, and edited by George Rossolatos, Chief Editor of the International Journal of Marketing Semiotics, the Handbook is intended as a point of reference for researchers who wish to enter the ‘House of Brand Semiotics’ and explore its marvels. The Handbook of Brand Semiotics, actively geared towards an inter-disciplinary dialogue between perspectives from marketing and semiotics, features the state-of-the-art, but also offers directions for future research in key streams, such as: Analyzing and designing brand language across media Brand image, brand symbols, brand icons vs. iconicity The contribution of semiotics to transmedia storytelling Narrativity and rhetorical approaches to branding Semiotic roadmap for designing brand identity Semiotic roadmap for designing logos and packaging Comparative readings of structuralist, Peircean and sociosemiotic approaches to brandcomms Sociosemiotic accounts of building brand identity online Multimodality and Multimodal critical discourse analysis Challenging the omnipotence of cognitivism in brand- related research Semiotics and (inter)cultural branding Brand equity semiotics

Beyond Orientalism

Beyond Orientalism PDF Author: Franco
Publisher: BRILL
ISBN: 9004457585
Category : History
Languages : en
Pages : 745

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Book Description
Wilhelm Halbfass, philosopher and Indologist, is a committed participant in the dialogue between India and Europe, whose reflections on the Indian tradition and its Western perception are accompanied by reflection on and critical examination of the Western tradition. In this innovative combination of Indological research and philosophical-hermeneutical research in the history of ideas, he demonstrates a purpose more ambitious and a scope wider than Edward Said's who constructed the Western study of the so-called Orient as an attempt to deprive it of its identity and sovereignty, and who perceived the pursuit of Oriental Studies in Western universities to be an extension of a fundamentally political will to power and domination. Without denying the domination of the dialogue between India and Europe by the West, Halbfass goes beyond that to show a different way of approaching Indian thought; he strives to establish the presuppositions and prerequisites that would make a true dialogue and mutual understanding between Indian and Western intellectual cultures possible. The papers in the present volume originate from twenty-three scholars of Indology, philosophy, religious studies, comparative theology, classics, folkloristics and political theory, working in eleven countries spread over three continents. They address central issues of Halbfass' work; his critical responses to them commence with an extensive essay in which he assesses in a masterly manner the state of Indian studies almost twenty years after the publication of Said's Orientalismz.

Critical Semiotics

Critical Semiotics PDF Author: Gary Genosko
Publisher: Bloomsbury Publishing
ISBN: 1472596382
Category : Language Arts & Disciplines
Languages : en
Pages : 201

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Book Description
Critical Semiotics provides long overdue answers to questions at the junction of information, meaning and 'affect'. The affective turn in cultural studies has received much attention: a focus on the pre-individual bodily forces, linked to automatic responses, which augment or diminish the body's capacity to act or engage with others. In a world dominated by information, how do things that seem to have diminished meaning or even no meaning still have so much power to affect us, or to carry on our ability to affect the world? Linguistics and semiotics have been accused of being adrift from the affective turn and not accounting for these visceral forces beneath or generally other from conscious knowing. In this book, Gary Genosko delivers a detailed refutation, with analyses of specific contributions to critical semiotic approaches to meaning and signification. People want to understand how other people are moved and to understand embodied social actions, feelings and passions at the same time as understanding how this takes place. Semiotics must make the affective turn.

Experiencing the Beyond

Experiencing the Beyond PDF Author: Gert Melville
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110530775
Category : History
Languages : en
Pages : 280

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Book Description
Experiencing the dimension that lies beyond our empirical grasp of the world has always been a challenge for human beings, for it can expose the limitations of our agency. Such experience, while potentially terrifying, can also furnish a basis for religious faith or hope of a better future. The intercultural essays in this volume analyze ways of dealing with the beyond, including magic, religion, myth, and all-promising utopias.