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Author: Gabriele Santoro
Publisher: Emerald Group Publishing
ISBN: 1836084420
Category : Business & Economics
Languages : en
Pages : 134
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Book Description
Combining the latest in growth hacking with enduring principles of business strategy, ensuring that businesses can achieve sustainable growth, Gabriele Santoro and Augusto Bargoni provide a timely resource designed to equip businesses with the knowledge and tools to adapt, thrive, and sustain growth amidst challenges.
Author: Gabriele Santoro
Publisher: Emerald Group Publishing
ISBN: 1836084420
Category : Business & Economics
Languages : en
Pages : 134
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Book Description
Combining the latest in growth hacking with enduring principles of business strategy, ensuring that businesses can achieve sustainable growth, Gabriele Santoro and Augusto Bargoni provide a timely resource designed to equip businesses with the knowledge and tools to adapt, thrive, and sustain growth amidst challenges.
Author: Sean Ellis
Publisher: Crown Currency
ISBN: 045149721X
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
Author: Raymond Fong
Publisher:
ISBN: 9781619616004
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
In Growth Hacking: Silicon Valley's Best Kept Secret, growth consultants Raymond Fong and Chad Riddersen deconstruct the phenomenon used by Silicon Valley's fast growing tech elite, growth hacking. Raymond and Chad's framework, the ASP(TM), is an easy to understand blueprint that empowers any business to apply growth hacking. The ASP(TM) was developed through their work in the tech community and used to produce high-leverage, scalable growth for companies in a variety of industries including several companies featured on ABC's TV show Shark Tank. If you're looking for creative, cost-effective ways to grow your business, then ASP(TM) is the answer.
Author: Federico Savini
Publisher: Routledge
ISBN: 1000584046
Category : Architecture
Languages : en
Pages : 246
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Book Description
This book draws on a wide range of conceptual and empirical materials to identify and examine planning and policy approaches that move beyond the imperative of perpetual economic growth. It sketches out a path towards planning theories and practices that can break the cyclical process of urban expansion, crises, and recovery that negatively affect ecosystems and human lives. To reduce the dramatic social and environmental impact of urbanization, this book offers both a critique of growth-led urban development and a prefiguration of ecologically regenerative and socially just ways of organizing cities and regions. It uncovers emerging possibilities for post-growth planning in the fields of collective housing, mobility, urban commoning, ecological land-use, urban–rural symbiosis, and alternative planning worldviews. It provides a toolkit of concepts and real-life examples for urban scholars, urbanists, activists, architects, and designers seeking to make cities prosper within planetary boundaries. This book speaks to both experts and beginners in post-growth thinking. It concludes with a manifesto and glossary of key terms for urban scholars, students, and practitioners.
Author: Steven Brough
Publisher: GRASPED Digital
ISBN:
Category : Business & Economics
Languages : en
Pages : 47
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Book Description
"GRASPED Business Breakthroughs" unveils 20 revolutionary strategies for achieving dynamic growth in the business world. This comprehensive guide is designed to propel businesses forward by leveraging innovative strategies for market expansion, customer engagement, product innovation, and operational efficiency. It offers actionable insights and tools for overcoming common business challenges, driving innovation, and achieving sustainable success. What sets this book apart is its focus on both revolutionary and actionable strategies that are tailored for immediate and impactful application in various business scenarios. Unlike other books that might offer theoretical insights, "GRASPED Business Breakthroughs - 20 Revolutionary Strategies for Dynamic Growth" provides a practical roadmap to dynamic growth, combining cutting-edge strategies with practical examples from leading companies. Dive into "GRASPED Business Breakthroughs," a manual crafted for those who seek to not just participate in the business world but to truly excel and redefine its boundaries. This book promises to equip you with an arsenal of strategies, guiding you through the intricacies of modern business challenges and opportunities, setting the stage for unprecedented growth and innovation.
Author: Paul M Pedersen
Publisher: Edward Elgar Publishing
ISBN: 1035317184
Category : Sports & Recreation
Languages : en
Pages : 1131
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Book Description
This thoroughly updated second edition of the Encyclopedia of Sport Management is an authoritative reference work that provides detailed explanations of critical concepts within the field.
Author: The Staff of Entrepreneur Media
Publisher: Entrepreneur Press
ISBN: 1613083874
Category : Business & Economics
Languages : en
Pages : 174
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Book Description
FACT: There is no ultimate blueprint or rulebook to Growth Hacking. Yes, we know that companies like Airbnb, Uber, and Dropbox have been touted as the case studies for industry disruption and immense growth. But the growth hacking strategies that made them successful sometimes only work once. Lucky for you, there's no shortage of growth hacks. Entrepreneur Voices on Growth Hacking shares the inspirational stories of unconventional entrepreneurs who retooled companies and industries and were rewarded handsomely for it while giving you the tools you need to do the same. Dive into this book, and you'll learn how to: Achieve rapid business growth with strategic partnerships Monetize your brand with out-of-the-box content marketing Streamline every process with a team of hard-working specialists Build a tribe of brand ambassadors to expand your reach and boost your business Drive your vision forward with Reid Hoffman's OODA model Plus, take a page from the playbooks of rule-breaking businesses like Dollar Shave Club, UGG Boots, Glossier, and Dō.
Author: Andrew Chen
Publisher: HarperCollins
ISBN: 0062969757
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
A startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how tech’s most successful products have solved the dreaded "cold start problem”—by leveraging network effects to launch and scale toward billions of users. Although software has become easier to build, launching and scaling new products and services remains difficult. Startups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect,” where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them, whether they’re messaging apps, workplace collaboration tools, or marketplaces. Network effects provide a path for fledgling products to break through, attracting new users through viral growth and word of mouth. Yet most entrepreneurs lack the vocabulary and context to describe them—much less understand the fundamental principles that drive the effect. What exactly are network effects? How do teams create and build them into their products? How do products compete in a market where every player has them? Andrew Chen draws on his experience and on interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, and Pinterest to offer unique insights in answering these questions. Chen also provides practical frameworks and principles that can be applied across products and industries. The Cold Start Problem reveals what makes winning networks thrive, why some startups fail to successfully scale, and, most crucially, why products that create and compete using the network effect are vitally important today.
Author: Jill Soley
Publisher: Morgan James Publishing
ISBN: 1642791261
Category : Business & Economics
Languages : en
Pages : 174
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Book Description
Beyond Product serves as a roadmap for dreamers, big idea people, founders, entrepreneurs, and trailblazers to transport their ideas from concept to successful business. Is this the Golden Age of the Founder? With only an idea and some change from the couch, a whole new generation of entrepreneurs are building apps, launching businesses, and developing creative new solutions for long-existing problems. People laud the successes, but the truth is Most of these new businesses fail. The world expects the creators of these brilliant ideas to be great at everything, but most struggle along the way. The best product doesn't always win. Even good products need a good strategy for bringing them to market. Beyond Product provides the missing link for entrepreneurs and founders to turn their ideas into successful businesses. More than 50 business leaders have lent their perspectives and joined with marketers Todd Wilms and Jill Soley to help the big-idea crowd bring their passion to the marketplace and find their customer. Beyond Product shows founders how to take their organization through various stages of growth, overcome obstacles, and learn from common mistakes. For every founder who ever found it lonely at the top, this roadmap serves as a coveted best friend as they launch their great idea into the market.
Author: Ryan Holiday
Publisher: Penguin
ISBN: 069817691X
Category : Business & Economics
Languages : en
Pages : 177
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Book Description
A primer on the future of PR, marketing and advertising — now revised and updated with new case studies "Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of Mekanism Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses. Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.
