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Author: Timothy Hollins
Publisher: British Film Institute
ISBN:
Category : Juvenile Nonfiction
Languages : en
Pages : 410
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Book Description
No Marketing Blurb
Author: Sarah Banet-Weiser
Publisher: NYU Press
ISBN: 0814799493
Category : Performing Arts
Languages : en
Pages : 376
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Book Description
Looks beyond broadcasting's mainstream, toward cable's alternatives, to critically consider the capacity of commercial media to serve the public interest. This work offers an overview of the industry's history and regulatory trends, case studies of cable newcomers aimed at niche markets, and analyses of programming forms introduced by cable TV.
Author: Valerie Geller
Publisher: Taylor & Francis
ISBN: 1136023933
Category : Language Arts & Disciplines
Languages : en
Pages : 538
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Book Description
Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copy writing, sales, commercials, promotions, production, research, fundraising, and more. Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience. Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers. A full Instructor Manual is available with complete lesson plans for broadcast instructors - course includes Audio Production/Radio Programming/Management/Broadcast Journalism. The Instructor Manual is available for download here: http://cw.routledge.com/textbooks/9780240522241/
Author: Timothy Hollins
Publisher: British Film Institute
ISBN:
Category : Juvenile Nonfiction
Languages : en
Pages : 410
Get Book Here
Book Description
No Marketing Blurb
Author: Sarah Banet-Weiser
Publisher: NYU Press
ISBN: 0814799507
Category : Performing Arts
Languages : en
Pages : 376
Get Book Here
Book Description
Looks beyond broadcasting's mainstream, toward cable's alternatives, to critically consider the capacity of commercial media to serve the public interest. This work offers an overview of the industry's history and regulatory trends, case studies of cable newcomers aimed at niche markets, and analyses of programming forms introduced by cable TV.
Author: Robert L Hilliard
Publisher: Taylor & Francis
ISBN: 1136027378
Category : Language Arts & Disciplines
Languages : en
Pages : 390
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Book Description
The Broadcast Century and Beyond is a popular history of the most influential and innovative industry of the century. The story of broadcasting is told in a direct and informal style, blending personal insight and authoritative scholarship to fully capture the many facets of this dynamic industry. The book vividly depicts the events, people, programs, and companies that made television and radio dominant forms of communication. The latest edition includes coverage of all the technologies that have emerged over the past decade and discusses the profound impact they have had on the broadcasting industry in political, social, and economic spheres. "Broadcasting as a whole has been completely revolutionized with the advent of YouTube, podcasting, iphones, etc, and the authors show how this closing of world-wide broadcasting channels affects the industry.
Author: Robert L Hilliard
Publisher: CRC Press
ISBN: 1136027386
Category : Language Arts & Disciplines
Languages : en
Pages : 389
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Book Description
The Broadcast Century and Beyond is a popular history of the most influential and innovative industry of the century. The story of broadcasting is told in a direct and informal style, blending personal insight and authoritative scholarship to fully capture the many facets of this dynamic industry. The book vividly depicts the events, people, programs, and companies that made television and radio dominant forms of communication. The latest edition includes coverage of all the technologies that have emerged over the past decade and discusses the profound impact they have had on the broadcasting industry in political, social, and economic spheres. "Broadcasting as a whole has been completely revolutionized with the advent of YouTube, podcasting, iphones, etc, and the authors show how this closing of world-wide broadcasting channels affects the industry.
Author: Joseph R. Dominick
Publisher: McGraw-Hill Companies
ISBN:
Category : Social Science
Languages : en
Pages : 532
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Book Description
Author: United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications
Publisher:
ISBN:
Category : Television broadcasting
Languages : en
Pages : 530
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Book Description
Author: Don R. Le Duc
Publisher: Longman Publishing Group
ISBN:
Category : Law
Languages : en
Pages : 232
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Book Description
Author: Brett Hutchins
Publisher: Routledge
ISBN: 0415887186
Category : Computers
Languages : en
Pages : 256
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Book Description
Computers, the Internet, Web, mobile, and other digital media are increasingly important technologies in the production and consumption of sports media. Sport Beyond Television analyzes the changes that have given rise to this situation, combining theoretical insights with original evidence collected through extensive research and interviews with people working in the media and sport industries. It locates sports media as a pivotal component in online content economies and cultures, and counteracts the scant scholarly attention to sports media when compared to music, film and publishing in convergent media cultures.
