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Author: Peter Barrett
Publisher: John Wiley & Sons
ISBN: 0632051027
Category : Technology & Engineering
Languages : en
Pages : 169
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Book Description
Very few buildings finish on time or at the right price, and clients often criticise the fact that the finished building is not what they expected. Poor communication between the parties at one or more stages of the construction process seems to be the cause, and improved briefing practice has long been recognised as one important area where such communication could be improved. This book examines the briefing process to understand its strengths and weaknesses and the problems involved, draws on the experience of other disciplines and industries, and identifies best practice and purpose innovations in the briefing process. It is strongly industry oriented while drawing on sound research.
Author: Alastair Blyth
Publisher: Routledge
ISBN: 1135156719
Category : Architecture
Languages : en
Pages : 296
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Book Description
Based on extensive research, this book offers an understanding of the briefing process and its importance to the built environment. The text is illustrated by nine excellent examples of effective practice as well as five model briefs and invaluable process charts.
Author: Peter Barrett
Publisher: John Wiley & Sons
ISBN: 0632051027
Category : Technology & Engineering
Languages : en
Pages : 169
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Book Description
Very few buildings finish on time or at the right price, and clients often criticise the fact that the finished building is not what they expected. Poor communication between the parties at one or more stages of the construction process seems to be the cause, and improved briefing practice has long been recognised as one important area where such communication could be improved. This book examines the briefing process to understand its strengths and weaknesses and the problems involved, draws on the experience of other disciplines and industries, and identifies best practice and purpose innovations in the briefing process. It is strongly industry oriented while drawing on sound research.
Author: Joseph McCormack
Publisher: John Wiley & Sons
ISBN: 1394324324
Category : Business & Economics
Languages : en
Pages : 261
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Book Description
Get heard by being clear and concise The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average attention span has shrunk from 12 seconds in 2000 to eight in 2012. So, throw them a lifeline and be brief. Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarify complex communication. BRIEF will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations. Details the B.R.I.E.F. approach to distilling your message into a brief presentation Written by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is also a recognized expert in Narrative Mapping, a technique that helps clients achieve a clearer and more concise message Long story short: BRIEF will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief.
Author: Construction Industry Board (Great Britain). Working Group 1
Publisher: Thomas Telford
ISBN: 9780727725400
Category : Communication in management
Languages : en
Pages : 34
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Book Description
"Designed to help potential clients work out whether or not they need a construction project, and if construction is the option chosen, to improve the briefing they give so that the project team fully understands their needs and they secure the product and outcome they require" --p.5.
Author: Bryan A. Garner
Publisher: Oxford University Press
ISBN: 0199826625
Category : Law
Languages : en
Pages : 534
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Book Description
Good legal writing wins court cases. It its first edition, The Winning Brief proved that the key to writing well is understanding the judicial readership. Now, in a revised and updated version of this modern classic, Bryan A. Garner explains the art of effective writing in 100 concise, practical, and easy-to-use sections. Covering everything from the rules for planning and organizing a brief to openers that can capture a judge's attention from the first few words, these tips add up to the most compelling, orderly, and visually appealing brief that an advocate can present. In Garner's view, good writing is good thinking put to paper. "Never write a sentence that you couldn't easily speak," he warns-and demonstrates how to do just that. Beginning each tip with a set of quotable quotes from experts, he then gives masterly advice on building sound paragraphs, drafting crisp sentences, choosing the best words ("Strike pursuant to from your vocabulary."), quoting authority, citing sources, and designing a document that looks as impressive as it reads. Throughout, he shows how to edit for maximal impact, using vivid before-and-after examples that apply the basics of rhetoric to persuasive writing. Filled with examples of good and bad writing from actual briefs filed in courts of all types, The Winning Brief also covers the new appellate rules for preparing federal briefs. Constantly collecting material from his seminars and polling judges for their preferences, the second edition delivers the same solid guidelines with even more supporting evidence. Including for the first time sections on the ever-changing rules of acceptable legal writing, Garner's new edition keeps even the most seasoned lawyers on their toes and writing briefs that win cases. An invaluable resource for attorneys, law clerks, judges, paralegals, law students and their teachers, The Winning Brief has the qualities that make all of Garner's books so popular: authority, accessibility, and page after page of techniques that work. If you're writing to win a case, this book shouldn't merely be on your shelf--it should be open on your desk.
Author: Frank Salisbury
Publisher: Routledge
ISBN: 1135142890
Category : Architecture
Languages : en
Pages : 225
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Book Description
This book sets out the essential activities and inter-relationships involving the client organization and multi-disciplinary design team as they progress through each phase of the job. It guides the client through the preliminary steps needed to start up work; seeking out and appraising a site, studying the feasibility of all ideas and proposals, and showing how to work with all architects and specialist consultants. The tasks to be performed by both architect and client, as well as consultants, are clearly set out, together with appropriate methods of working together until the building design drawings are completed. The book is arranged so that the information relevant to each stage of work can be checked as the project develops. Detailed sequential activity tables and checklists are included for this purpose. This key publication fulfils a vital need for clients who will be enabled to progress the building project more efficiently with the guidance provided. Frank Salisbury is a practising architect and lecturer in architecture for the University of Wales Associate College at Wrexham. He designed many important public buildings during his career with Cheshire County Council's Department of Architecture and as Assistant County Architect, led architectural and multidisciplinary teams in the realization of a great many high quality building projects.
Author: United States. General Accounting Office
Publisher:
ISBN:
Category :
Languages : en
Pages : 606
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Book Description
Catalog of reports, decisions and opinions, testimonies and speeches.
Author:
Publisher:
ISBN:
Category : Aeronautics
Languages : en
Pages : 16
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Book Description
Author: Graham Robertson
Publisher: Createspace Independent Publishing Platform
ISBN: 9781983625886
Category :
Languages : en
Pages : 228
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Book Description
"Beloved Brands is a book every CMO or would-be CMO should read." Al Ries With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review. Marketing pros and entrepreneurs, this book is for you. Whether you are a VP, CMO, director, brand manager or just starting your marketing career, I promise you will learn how to realize your full potential. You could be in brand management working for an organization or an owner-operator managing a branded business. Beloved Brands provides a toolbox intended to help you every day in your job. Keep it on your desk and refer to it whenever you need to write a brand plan, create a brand idea, develop a creative brief, make advertising decisions or lead a deep-dive business review. You can even pass on the tools to your team, so they can learn how to deliver the fundamentals needed for your brands. This book is also an excellent resource for marketing professors, who can use it as an in-class textbook to develop future marketers. It will challenge communications agency professionals, who are looking to get better at managing brands, including those who work in advertising, public relations, in-store marketing, digital advertising or event marketing. "Most books on branding are really for the MARCOM crowd. They sound good, but you find it's all fluff when you try to take it from words to actions. THIS BOOK IS DIFFERENT! Graham does a wonderful job laying out the steps in clear language and goes beyond advertising and social media to show how branding relates to all aspects of GENERAL as well as marketing management. Make no mistake: there is a strong theoretical foundation for all he says...but he spares you the buzzwords. Next year my students will all be using this book." Kenneth B. (Ken) Wong, Queen's University If you are an entrepreneur who has a great product and wants to turn it into a brand, you can use this book as a playbook. These tips will help you take full advantage of branding and marketing, and make your brand more powerful and more profitable. You will learn how to think, define, plan, execute and analyze, and I provide every tool you will ever need to run your brand. You will find models and examples for each of the four strategic thinking methods, looking at core strength, competitive, consumer and situational strategies. To define the brand, I will provide a tool for writing a brand positioning statement as well as a consumer profile and a consumer benefits ladder. I have created lists of potential functional and emotional benefits to kickstart your thinking on brand positioning. We explore the step-by-step process to come up with your brand idea and bring it all together with a tool for writing the ideal brand concept. For brand plans, I provide formats for a long-range brand strategy roadmap and the annual brand plan with definitions for each planning element. From there, I show how to build a brand execution plan that includes the creative brief, innovation process, and sales plan. I provide tools for how to create a brand calendar and specific project plans. To grow your brand, I show how to make smart decisions on execution around creative advertising and media choices. When it comes time for the analytics, I provide all the tools you need to write a deep-dive business review, looking at the marketplace, consumer, channels, competitors and the brand. Write everything so that it is easy to follow and implement for your brand. My promise to help make you smarter so you can realize your full potential.
Author: United States. Congress. House. Committee on Post Office and Civil Service
Publisher:
ISBN:
Category :
Languages : en
Pages : 80
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Book Description
