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Author: Deborah Brightman Farone
Publisher:
ISBN: 9781402431166
Category : Law
Languages : en
Pages : 208
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Book Description
Best Practices in Law Firm Business Development and Marketing is a unique resource for law firm leaders, practicing attorneys, legal marketers, consultants, and educators who want to uncover the best marketing practices in the legal profession. Find out how the most successful law firm leaders are creating and developing firm cultures to encourage business development, and how smaller firms and single practitioners are executing on marketing plans to make an impact.This book uncovers the best practices in the wide arena of legal marketing and covers topics including: the most successful ways to create long-term relationships with clientshow personalities, leadership, and collaboration contribute to a firm's culture and brandwhat characteristics management should look for when hiring a CMOhow compensation, firm culture, training, and coaching can support and incentivize business developmentsteps to take to build an individual reputation and brand, including the use of press, speaking engagements, and social mediathe essential approach to support women lawyers with business development -- including ideas on networking, mentorship versus sponsorship, and authenticity in marketing how new technologies are being applied to deliver better service, attract clients, and generate businessthe important role of legal operations, the procurement professional, and legal process outsourcingpractical methods for evaluating AI solutions to business needs such as billing, e-discovery, and technology-assisted reviewCulled from scores of interviews with law firm leaders, chief marketing officers, and legal innovation visionaries, Best Practices provides actionable advice and real-world thinking. Each chapter is filled with information that can be scaled to apply to a single-person law practice as well as a large international law firm. In addition, the book features special "Think Pieces" from some of the nation's leading experts in legal marketing.
Author: Deborah Brightman Farone
Publisher:
ISBN: 9781402431166
Category : Law
Languages : en
Pages : 208
Get Book Here
Book Description
Best Practices in Law Firm Business Development and Marketing is a unique resource for law firm leaders, practicing attorneys, legal marketers, consultants, and educators who want to uncover the best marketing practices in the legal profession. Find out how the most successful law firm leaders are creating and developing firm cultures to encourage business development, and how smaller firms and single practitioners are executing on marketing plans to make an impact.This book uncovers the best practices in the wide arena of legal marketing and covers topics including: the most successful ways to create long-term relationships with clientshow personalities, leadership, and collaboration contribute to a firm's culture and brandwhat characteristics management should look for when hiring a CMOhow compensation, firm culture, training, and coaching can support and incentivize business developmentsteps to take to build an individual reputation and brand, including the use of press, speaking engagements, and social mediathe essential approach to support women lawyers with business development -- including ideas on networking, mentorship versus sponsorship, and authenticity in marketing how new technologies are being applied to deliver better service, attract clients, and generate businessthe important role of legal operations, the procurement professional, and legal process outsourcingpractical methods for evaluating AI solutions to business needs such as billing, e-discovery, and technology-assisted reviewCulled from scores of interviews with law firm leaders, chief marketing officers, and legal innovation visionaries, Best Practices provides actionable advice and real-world thinking. Each chapter is filled with information that can be scaled to apply to a single-person law practice as well as a large international law firm. In addition, the book features special "Think Pieces" from some of the nation's leading experts in legal marketing.
Author: Steven Naifeh
Publisher:
ISBN: 9780913391242
Category : Lawyers
Languages : en
Pages : 0
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Book Description
Author: Randall Kiser
Publisher:
ISBN: 9781641053853
Category : Law firms
Languages : en
Pages :
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Book Description
Author:
Publisher:
ISBN: 9781732613829
Category :
Languages : en
Pages :
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Book Description
Author: Michele DeStefano
Publisher:
ISBN: 9781641051200
Category : Law
Languages : en
Pages : 282
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Book Description
This book is for anyone invested in the future of the legal profession, be it someone tasked with transforming their practice, someone looking to approach their work in a new way, someone looking for a fresh approach to client relations, or someone new to the field interested in a forecast of the world to come.
Author: Jack Newton
Publisher: Blue Check Publishing
ISBN: 9781989603321
Category :
Languages : en
Pages : 314
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Book Description
The legal industry has long been risk averse, but when it comes to adapting to the experience-driven world created by companies like Netflix, Uber, and Airbnb, adherence to the old status quo could be the death knell for today's law firms. In The Client-Centered Law Firm, Clio cofounder Jack Newton offers a clear-eyed and timely look at how providing a client-centered experience and running an efficient, profitable law firm aren't opposing ideas. With this approach, they drive each other. Covering the what, why, and how of running a client-centered practice, with examples from law firms leading this revolution as well as practical strategies for implementation, The Client-Centered Law Firm is a rallying call to unlock the enormous latent demand in the legal market by providing client-centered experiences, improving internal processes, and raising the bottom line.
Author: Sterling Miller (Lawyer)
Publisher: ABA Publishing
ISBN: 9781634257923
Category : Corporate lawyers
Languages : en
Pages : 322
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Book Description
"[The author] shares his insights, anecdotes, strategies, and practical tips learned from his 20+ years of experience as in-house counsel, general counsel, corporate secretary, and chief compliance officer. As author of the popular blog, 'Ten things you need to know as in-house counsel, ' Miller provides quick points that you can use in your everyday practice ... Whether you are new to an in-house department or a long-term veteran, the general counsel or just a basic contract lawyer, Ten Things You Need to Know as In-House Counsel provides you with guidance on: how to be a successful in-house counsel; being more productive every day; drafting documents and emails; how to negotiate; effectively managing outside counsel fees; trade secrets and protecting your company; dealing with the Board of Directors; preparing for when bad things happen; analyzing risk; and much more."--
Author:
Publisher:
ISBN:
Category : Law
Languages : en
Pages :
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Book Description
Author: Mike|Nachazel Morse (John)
Publisher:
ISBN: 9781544508542
Category : Electronic books
Languages : en
Pages :
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Book Description
Skilled lawyers who open their own firms can quickly find their dream career turning into a nightmare. When the firm doesn't grow as fast as you expected, the money doesn't come like you'd hoped despite working long hours, and your less-capable peers are passing you by, it can be demoralizing and deeply frustrating. Mike Morse has been there. Th.
Author: Paul McCoy
Publisher:
ISBN: 9780578926780
Category :
Languages : en
Pages :
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Book Description
Practicing law in a law firm is challenging, to say the least. A law degree and the technical skills taught by law firms are only small parts of what you need to survive and succeed in a law firm. Most of what you need to know will take you decades of experience to learn through trial and error. As a result, new lawyers find themselves slogging through life as a firm associate unsure whether or not their efforts are really getting them anywhere in the long run. This state of perpetual uncertainty, pushing slowly forward into a black void, leaves many very unhappy with their work life and, as a consequence, their overall life suffers. There is an easier way. Imagine knowing that the steps you are taking are in fact leading to success. Imagine having a mentor who has already worked his way up the learning curve, already learned through trial and error what works and what doesn't work, who could share with you techniques and insights that could substantially increase your chances of surviving and succeeding at a law firm. Imagine if such mentor was always immediately available to you at your request. Well, this book was written precisely to be a virtual mentor for the multitudes of lawyers struggling to survive and succeed in law firms.This book is a must read for any law student considering a career at a law firm. This book is also an invaluable asset for any associate at a law firm struggling to survive and succeed. Give yourself an edge and learn from a lawyer who not only survived but succeeded in the world of prestigious, global law firms.
