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Author:
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Category : Education
Languages : en
Pages : 316
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Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 316
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Author:
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Category :
Languages : en
Pages : 1222
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Category : Education, Rural
Languages : en
Pages : 240
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Author:
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Category : Periodicals
Languages : en
Pages : 662
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Author:
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Category : Vocational education
Languages : en
Pages : 808
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Category : Domestic engineering
Languages : en
Pages : 2010
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Author: California (State).
Publisher:
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Category : Law
Languages : en
Pages : 338
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Number of Exhibits: 3
Author: David Ogilvy
Publisher: Vintage
ISBN: 0804170053
Category : Social Science
Languages : en
Pages : 613
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Book Description
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Author:
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Category : Journalism
Languages : en
Pages : 928
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The fourth estate.
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Category : Socialism
Languages : en
Pages : 602
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Book Description
