Benn's Press Directory PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Benn's Press Directory PDF full book. Access full book title Benn's Press Directory by . Download full books in PDF and EPUB format.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 340
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 340
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 984
Get Book Here
Book Description
Author: National Library of Medicine (U.S.)
Publisher:
ISBN:
Category : Medicine
Languages : en
Pages : 666
Get Book Here
Book Description
First multi-year cumulation covers six years: 1965-70.
Author: National Library of Medicine (U.S.)
Publisher:
ISBN:
Category : Medicine
Languages : en
Pages : 1516
Get Book Here
Book Description
A keyword listing of serial titles currently received by the National Library of Medicine.
Author: National Library of Medicine (U.S.)
Publisher:
ISBN:
Category : Medicine
Languages : en
Pages : 762
Get Book Here
Book Description
Author: Ian Jackson
Publisher: Manchester University Press
ISBN: 9780719004605
Category : Community newspapers
Languages : en
Pages : 328
Get Book Here
Book Description
A specialized study of the evening and weekly regional press.
Author: Frank Jefkins
Publisher: Elsevier
ISBN: 1483183173
Category : Social Science
Languages : en
Pages : 287
Get Book Here
Book Description
Public Relations discuss the historical background, organization, definition, and promotion of the subject as a management function. The factors that influence public expectations of public relations are presented in detail. A section of the book enumerates the characteristics of an effective PR practitioner. Such factors as ability to communicate, organize, interact with people, having personal integrity, and imagination are explained thoroughly. The book provides a comprehensive discussion of the common and statute law affecting public relations. It also reviews the types of defamation like slander and libel. The topic copyright is explained. A section of the book covers the product's life cycle. This subject includes the packaging, distribution, sales force, market education, promotion, and merchandising of the product. It is important that management- employee relations should be stimulated by PR techniques. These techniques can be in the form of house journals, notice-boards, audio-visual, speak up schemes, shop-floor talks, staff conferences, and other get-togethers. The book will provide useful information to reporters, advertisers, commercial developers, students and researchers in the field of marketing.
Author: Richard Rudin
Publisher: Taylor & Francis
ISBN: 1136029133
Category : Language Arts & Disciplines
Languages : en
Pages : 365
Get Book Here
Book Description
Anyone studying journalism, or training for the industry, will benefit from the broad scope of information and guidance packed into this textbook. Those already employed in journalism or related areas will also find it useful as a reference book. Essential techniques employed by journalists working across all media are supplemented with detailed sections on the workings of public administration, law, health and safety, regulation and training. Each chapter concludes with suggested learning activities and an extensive list of resources for further study and investigation. The approach throughout chapters covering background issues (e.g. law) is 'journalism centred': all topics are related to the interests and concerns of journalists and journalism. Students of the City and Guilds Diploma in Media Techniques will find the book particularly relevant to their studies as it has been developed to reflect the syllabus of this course.
Author: Ian McAllister
Publisher: Springer
ISBN: 1349042048
Category : History
Languages : en
Pages : 179
Get Book Here
Book Description
Author: Stephanie Jones
Publisher: Springer
ISBN: 1349113719
Category : Business & Economics
Languages : en
Pages : 312
Get Book Here
Book Description
The Headhunting Business is the first detailed investigation of executive search in Britain: the recruitment of senior-level businessmen and women by intermediaries acting on behalf of client companies, popularly known as 'headhunters'. Sweeping aside the popular mythology surrounding headhunting, this book analyses exactly how the business works in practice. Dr Jones has interviewed hundreds of executive search consultants, their clients and candidates, producing an in-depth anatomy of this vital business service, now employed by up to 90 per cent of major British companies, which hardly existed a decade ago. Dr Jones argues that the top end of the market includes a number of high-powered, top-quality, creative consultants and reputable and highly professional firms offering a valuable resource to their clients. The Headhunting Business looks at: 'The Economics of Search'; 'The Emergence and Growth of the Headhunting Business '; 'The Nature of Headhunting in Britain in the 1980s'; 'Client and Candidate Experiences of Headhunting', based on an extensive, specially designed survey; 'The Headhunting Process'; 'Three Headhunting Case Studies'; 'The Global Scene', including a section on headhunting in Europe; 'Headhunting in the Future'; with an appraisal of leading executive search firms in Britain, and Hints on How to be Headhunted. It also contains a glossary of jargon and common expressions in use in the headhunting world today and a detailed bibliography of books, articles and relevant on-line material.
