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Author:
Publisher:
ISBN:
Category : Mass media
Languages : en
Pages : 924
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Book Description
Author:
Publisher:
ISBN:
Category : Mass media
Languages : en
Pages : 924
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 984
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Book Description
Author: Sandra Cain
Publisher: Bloomsbury Publishing
ISBN: 1137021748
Category : Study Aids
Languages : en
Pages : 262
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Book Description
An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.
Author: United States. Federal Communications Commission
Publisher:
ISBN:
Category : Telecommunication
Languages : en
Pages : 936
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Book Description
Author: Judith Ridgway
Publisher: Gower Publishing, Ltd.
ISBN: 9780566077029
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
This enlarged and updated edition of Successful Media Relations describes the basic skills and techniques involved in a way that will be helpful to students and practitioners alike. Judith Ridgway has been both a public relations executive and a journalist and so is ideally equipped to explain their different points of view. She starts by showing how to construct a realistic programme and how the relevant activities can be planned and assessed in the light of organizational objectives. The book covers not only the standard tools of communication such as press releases, mailing lists, photographs, TV and radio interviews, competitions and special offers, but also events like press conferences, factory visits, new product launches and sponsored radio and TV.
Author: Richard Rudin
Publisher: CRC Press
ISBN: 1136029141
Category : Language Arts & Disciplines
Languages : en
Pages : 360
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Book Description
Anyone studying journalism, or training for the industry, will benefit from the broad scope of information and guidance packed into this textbook. Those already employed in journalism or related areas will also find it useful as a reference book. Essential techniques employed by journalists working across all media are supplemented with detailed sections on the workings of public administration, law, health and safety, regulation and training. Each chapter concludes with suggested learning activities and an extensive list of resources for further study and investigation. The approach throughout chapters covering background issues (e.g. law) is 'journalism centred': all topics are related to the interests and concerns of journalists and journalism. Students of the City and Guilds Diploma in Media Techniques will find the book particularly relevant to their studies as it has been developed to reflect the syllabus of this course.
Author: Andy Bull
Publisher: SAGE
ISBN: 1848607512
Category : Language Arts & Disciplines
Languages : en
Pages : 289
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Book Description
The National Council for the Training of Journalists (NCTJ) Guide to Careers in Journalism is the essential resource to securing a job as a journalist on a newspaper or magazine, on radio and television, or online. The book contains: full details of over 60 highly-respected, NCTJ-accredited courses which give you exactly the qualifications you need comprehensive outlines of what it will be like as a trainee journalist on newspapers, magazines, TV, radio or a website day-in-the-life accounts from a wide range of young journalists advice, quotes, comments and warnings from over 100 working journalists a comprehensive listing of potential sources of work experience, traineeships, and jobs.
Author: Christopher Murphy
Publisher: CRC Press
ISBN: 1317162889
Category : Business & Economics
Languages : en
Pages : 302
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Book Description
Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Obtaining this is often an unplanned, instinctive process. The manager who has a conscious, systematic approach to acquiring intelligence will be better placed to recognize and seize opportunities whilst safeguarding the organization against the competitive risks that endanger its prosperity - and sometimes even its survival. Christopher Murphy's Competitive Intelligence explains: ¢ the theory of business competition ¢ how companies try to get ahead of their rivals ¢ methods of research and sources of information that generate the raw material for creating intelligence ¢ analytical techniques which transform the mass of facts and opinions thus retrieved into a platform of sound, useable knowledge to support informed business decision making. The text includes plenty of examples and experiences from the author's own consulting experience. He draws on a wide variety of disciplines, including literary criticism (or how to read between the lines of company reports, announcements and media stories) and anthropology (understanding corporate culture), as well as the more obvious ones such as financial analysis, management theory and business forecasting techniques. This fusion of insights from many fields of expertise provides a very readable, practical and imaginative framework for anyone seeking to gather and make effective use of market and company data. While focused on the British business environment, the lessons drawn are of universal application, and examples are taken from across the globe. In addition a chapter is devoted to researching industries and companies in other countries. Although primarily concerned with commercial enterprises, many of the principles and techniques will also be of considerable practical relevance to managers in the public sector or not-for-profit organizations. Competitive Intelligence also provides a legal
Author: Michael Bromley
Publisher: Psychology Press
ISBN: 9780415141369
Category : History
Languages : en
Pages : 422
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Book Description
A variety of contributors - including journalists, cultural theorists, philosophers, historians and newspaper proprietors - offer insights and perspectives on the history, status and craft of journalism.
Author: Anna McKane
Publisher: Bloomsbury Publishing
ISBN: 1408116596
Category : Language Arts & Disciplines
Languages : en
Pages : 225
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Book Description
Print journalism is one of the most popular career options among recent graduates. But how many of them land that crucial first job and go on to build a career in print journalism? This book gives you all you need to plan and build your career in journalism, including sections on: - Analysis of the industry: sectors and structures - Types of print journalism: newspapers, national and regional; magazines; consumer handouts; voluntary sector publishing; web journalism; agency work; photojournalism - Range of job opportunities; freelance/salaried; in-house/in the field - Routes into journalism: getting in and getting on - Training and education; resources/contacts.
