Author: John Lennon
Publisher: Routledge
ISBN: 1136426507
Category : Business & Economics
Languages : en
Pages : 275
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Book Description
This book examines comparative performance and best practice in National Tourism Organisations/ Administrations from extensive research carried out in 2003 and 2004. It compares qualitative and quantitative data in order to ascertain best performance. Analysis is contained in detail for eight National Tourism Organisations based in four Continents, comprising: Australia, Canada, France, Ireland, The Netherlands, South Africa and Spain. Each country is examined and analysed in the following key areas: Travel and Tourism Performance, Organisation of Tourism, The National Tourism Organisation, structure, Role, Staffing and Offices, Resources and Funding as well as providing case studies of good practice. The book includes methodology of the research and provides discussion and comment of the main roles and success formula in comparable National Tourism Organisations. • Useful, practical guide to government's involvement in tourism over the past decade or more • Brings insight from both the academic and practitioner markets • International Case Studies
Author: John Lennon
Publisher: Routledge
ISBN: 1136426493
Category : Business & Economics
Languages : en
Pages : 326
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Book Description
This book examines comparative performance and best practice in National Tourism Organisations/ Administrations from extensive research carried out in 2003 and 2004. It compares qualitative and quantitative data in order to ascertain best performance. Analysis is contained in detail for eight National Tourism Organisations based in four Continents, comprising: Australia, Canada, France, Ireland, The Netherlands, South Africa and Spain. Each country is examined and analysed in the following key areas: Travel and Tourism Performance, Organisation of Tourism, The National Tourism Organisation, structure, Role, Staffing and Offices, Resources and Funding as well as providing case studies of good practice. The book includes methodology of the research and provides discussion and comment of the main roles and success formula in comparable National Tourism Organisations. • Useful, practical guide to government's involvement in tourism over the past decade or more • Brings insight from both the academic and practitioner markets • International Case Studies
Author: Brian Garrod
Publisher: Routledge
ISBN: 0080453570
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
Diving tourism has seen such growth in the past decade that the World Tourism Organization suggests it will soon become as important as ski tourism. According to a WTO estimate, there are now 5-7 million active certified divers in the world. Despite its development as a mass tourism activity, its dynamic growth and great economic importance, particularly for island destinations in the tropics, surprisingly few scientific publications address this form of special-interest tourism. In the light of this, New Frontiers in Marine Tourism is the first attempt to describe and analyse this tourism sector comprehensively. The first part of the book is devoted to an overview of the dive sector, addressing different types of diving locations and their particular characteristics, the geographical distribution of dive locations, the origins of dive tourists, as well as the growth and economic significance of diving tourism in destinations worldwide. In its second section, the book outlines different motivations and typologies of diving tourists, their learning behaviour, knowledge of marine environments, and their interaction with flora and fauna. The third section focuses on diver satisfaction, attitudes and preferences, diver education and interpretation, compliance with regulations by divers and tour operators, environmental impacts, and aspects of risk and health, thus highlighting a variety of pressing topics related to the management of diving tourism. * First book of its kind to address the rapidly growing area of diving tourism * Contributions from academic experts in the field, it addresses hot issues such as environmental impacts, health and safety, eduaction, and economic factors and impacts. * Brilliantly edited, it represents a coherent and cohesive collection of critically important issues in this area.
Author: David Airey
Publisher: Routledge
ISBN: 1136410406
Category : Business & Economics
Languages : en
Pages : 269
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Book Description
This book aims to be a showcase for cutting edge research offering a high-edited selection of the best paper submitted to the 2006 tourism conference at the University of Surrey, which itself is a celebration of 40 years of tourism education at the University. The emphasis of the book is on contributions which offer new insights and approaches to tourism research rather than case studies or applications of existing research methods to new contexts, and this is where the book is unique.
Author: Metin Kozak
Publisher: Routledge
ISBN: 1136371486
Category : Business & Economics
Languages : en
Pages : 326
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Book Description
The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact on performance improvement. The structure is based upon the inclusion of an introduction and four main parts, namely IT marketing, destination competitiveness, image measurement, and consumer behaviour. There is a brief introduction for each part prior to the discussion of specific chapters just to make the readers familiar with their content. The editors believe that there is a need for information on how to better apply both traditional and contemporary marketing tools in order to be more competitive within the international arena. Metin Kozak serves as an Associate Professor of Marketing in the School of Tourism and Hotel Management, Mugla University, Turkey. Also, he is a visiting fellow in the Department of Marketing, University of Namur, Belgium. Following a successful career within the last five years (since the approval of PhD degree in 2000), Metin has received two awards to mark his achievements. In 2001, his PhD dissertation on benchmarking was nominated, by the EFQM- EU, among the best three PhD studies on TQM. In 2004, by a committee of the Turkish Tourism Investors’ Association, he was awarded the grand prize of the tourism researcher of the year 2003 in Turkey. He has published mainly in tourism journals and authored a book on Destination Benchmarking. His main research interests focus on consumer behavior, benchmarking, competitiveness, cross-cultural research, destination management and marketing, and European tourist markets. Luisa Andreu is Assistant Professor of Marketing in the Department of Marketing, University of Valencia, Spain. She obtained her Master's degree in Tourism from the International Centre for Tourism, Bournemouth University, UK, and a Ph.D. in Business Administration from the University of Valencia, Spain. She is a member of the Spanish Association of Scientifics in Tourism. She has published various articles in Annals of Tourism Research, Tourism Management, European Journal of Marketing, Journal of Travel and Tourism Marketing, among others. She has presented papers at several conferences organized by the European Marketing Academy, Academy of Marketing Science, CPTHL, and State of the Art: Tourism. She has also involved in numerous academic and industrial projects. Her research interests include consumer behavior and cross-cultural issues in service marketing.
Author: Irena Ateljevic
Publisher: Routledge
ISBN: 1136358609
Category : Business & Economics
Languages : en
Pages : 429
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Book Description
New approaches to tourism study demonstrate a notable ‘critical turn’ – a shift in thought that emphasises interpretative and critical modes of tourism inquiry. The chapters in this volume reflect this emerging critical school of tourism studies and represent a coordinated effort of tourism scholars whose work engages innovative research methodologies. Since such work has been dispersed across a variety of tourism-related and other research fields, this book responds to a pressing need to consolidate recent advances in a single text. Adopting a broad definition of ‘criticality’, the contributors seek to find ‘fresh’ ways of theorising tourism by locating the phenomenon in its wider political, economic, cultural and social contexts. The collection addresses the power relations underpinning the production of academic knowledge; presents a range of qualitative data collection methods which confront the field’s dominant (post)positivist approaches; foregrounds the emotional dynamics of research relations and explores the personal, the political and the situated nature of research journeys. The book has been divided into two parts, with the essays in the first part establishing a context-specific framework for engaging philosophical and theoretical debates in contemporary tourism enquiry. The second set of essays then present, discuss and critique specific methodologies, research techniques, methods of interpretation and writing strategies, all of which are in some sense illustrative of ‘critical’ tourism research. Contributors range from postgraduate students to established academics and are drawn from both the geopolitical margins and the ‘powerbases’ of the tourism academy. Their various relationships with the English-speaking academy thus range from relative ‘outsider’ to well-positioned ‘insider’ and as a result, their essays are reflective of a range of locations within the complexly spun web of academic power relations and social divisions.
Author: Luciana Lazzeretti
Publisher: Elsevier
ISBN: 0080449387
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
This collection of research findings covers the subject from either an applied economics or a managerial sciences approach. International case studies include examples from Portugal, Italy and Malaysia set in the context of tourism marketing theory.
Author: Jeff Wilks
Publisher: Routledge
ISBN: 1136353283
Category : Business & Economics
Languages : en
Pages : 383
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Book Description
Tourism in Turbulent Times presents an international review of the challenges faced by the world's largest industry and governments around the world to provide safe and enjoyable experiences for visitors. The book draws on the background and expertise of contributors from 11 countries, representing scholars, government officers and industry practitioners. It addresses traditional concerns for tourism (such as crime) as well as emerging challenges posed by the global movement of infectious disease and terrorism. These topics are examined by specialists who share a view that tourism can weather turbulent times through adopting appropriate risk management strategies and continuing to provide quality service for customers. This book differs from other texts on the market by including a large group of tourism industry practitioners as contributors. These writers practice the principles they espouse and have critical insight into the real world issues facing the tourism industry. They are also very committed to finding best practice solutions to the challenges facing their industry. The book will therefore be of particular interest to tourism managers and policy makers since it provides relevant information for the important decisions they need to make. Throwing the net wide to include medicine, law, psychology, sociology, education and hard science means that a wide range of perspectives are available to address global business, insurance, security, and policy questions in this emerging area of tourism. Shocks such as the terrorist attacks of 11 September 2001, SARS and the more recent Asian Tsunami have made the tourism industry very conscious of the need to protect its customers. This book highlights the positive responses made by various sectors of the industry at destination, national and international levels. It also examines the growing adventure tourism market, characterised by small operators who need good risk management practices to weather adverse global events, as well as run a financially viable small business. Such a wide set of perspectives will be very valuable to both students and tourism professionals.
Author: Godfrey Baldacchino
Publisher: Routledge
ISBN: 1136404171
Category : Business & Economics
Languages : en
Pages : 311
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Book Description
This book is a pioneering investigation of the tourism practices in the world's other, cold water, islands. Located in extreme latitudes and subject to extreme weather conditions, these islands have been developing their tourism appeal in manners that appear sustainable. They present themselves in images that speak to the pristine, unique and superlative aspects of their natural environment, history and culture. Limited seasonality, difficulty of access, restricted infrastructure, harsh climates and water too cold to swim in, are integral features of the tourism industry, often welcomed as appropriate filters to the slide to the mass market. The collection contains 13 island case studies. A set of seven hail from Northern latitudes: Baffin (Nunavut, Canada), Banks (Northwest Territories, Canada), Greenland/ Kaalaalit Nunaat, Iceland, Luleå (Sweden), Nunivak (Alaska), Solovetsky (Russia) and Svalbard (Norway). A second set of four cover the Southerly islands of Chatham (New Zealand), Falklands, Macquarie (Australia) and Stewart (New Zealand). Two other chapters discuss islands from the particular vantage points of cruise ship tourism, one for the Arctic region and one for the Antarctic. Additionally, five conceptual chapters provide insights into key tourism management issues, as they apply to cold water island experiences:(a) human resources; (b) environment; (c) promotion; (d) seasonality; and (e) access.
Author: Peter M. Burns
Publisher: Routledge
ISBN: 1136353771
Category : Business & Economics
Languages : en
Pages : 221
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Book Description
The making and consuming of tourism takes place within a complex social milieu, with competing actors drawing into the ‘product’ peoples’ history, culture and lifestyles. Culture and people thus become part of the tourism product. The implications are not fully understood, though the literature ranges the arguments along a continuum with culture being described on one hand as vulnerable and fixed, waiting to be ‘impacted’ by tourism and on the other being seen as vibrant and perfectly well capable of dealing with globalization and modernity trends. Some of the answers are likely to focus around ideas of social identities. The intention of this book is to make a contribution to the theoretical framework of tourism through a series of international case studies. The overall purpose of the edited book is to assemble a series of essays enabling the dissemination of ideas on the critical discourse of tourism and tourists as they relate to social and cultural identities.
