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Author: Sandra Sawtelle Hodge
Publisher:
ISBN:
Category : Foresters
Languages : en
Pages : 354
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Book Description
Author: Sandra Sawtelle Hodge
Publisher:
ISBN:
Category : Foresters
Languages : en
Pages : 354
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Book Description
Author: Lynn Frewer
Publisher: Woodhead Publishing
ISBN: 1845692500
Category : Technology & Engineering
Languages : en
Pages : 696
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Book Description
In order for food businesses, scientists and policy makers to develop successful products, services and policies, it is essential that they understand food consumers and how they decide which products to buy. Food consumer behaviour is the result of various factors, including the motivations of different consumers, the attributes of specific foods, and the environment in which food choices occur. Recognising diversity between individual consumers, different stages of life, and different cultural contexts is increasingly important as markets become increasingly diverse and international.The book begins with a comprehensive introduction and analysis of the key drivers of consumer food choices, such as the environment and sensory product features. Part two examines the role of consumers' attitudes towards quality and marketing, and their views on food preparation and technology. Part three covers cultural and individual differences in food choice as well as addressing potentially influential factors such as age and gender. Important topics such as public health and methods to change consumers' preferences for unhealthy foods are discussed in part four. The final section concludes with advice on developing coherent safety policies and the consumers' responsibility for food production and consumption.Understanding consumers of food products is a standard reference for all those in the food industry concerned with product development and regulation. - Develop an understanding of buyer behaviour to assist developing successful products - Recognise the diversity between consumers and learn how to cater for their needs - Covers cultural and individual differences in food choice
Author: Eddie M. Clark
Publisher: Psychology Press
ISBN: 1317783387
Category : Business & Economics
Languages : en
Pages : 339
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Book Description
Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and development in such diverse specialties as learning and behavioral decision theory, psychometrics, perception, and social and mathematical psychology. Psychology, in turn, has contributed a wide assortment of tools, theories, and techniques to the practice of advertising. These contributions have found their place in virtually all areas of advertising practice -- stimulating creativity, evaluating the creative product, and informing the scheduling of media. Purposely eclectic, this volume presents new issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues such as attention as an epiphenomenon, and meta-analysis of comparative advertising research; and new applications of consumer psychology to other fields such as examining health behavior as consumer behavior, affect and political advertising, and the relationship between advertising and eating disorders. This volume is the result of the Sixth Annual Advertising and Consumer Behavior Conference, which was designed to bring together researchers and practitioners from both psychology and advertising. Chapter contributions are made by professionals in advertising and marketing, professors in psychology and marketing departments, and psychologists who consult for advertising and marketing organizations. Thus, the chapters represent a microcosm of the type of interaction that has characterized the interface of psychology and advertising for more than a hundred years.
Author: Elizabeth M. Felter, DrPH, MCHES
Publisher: Springer Publishing Company
ISBN: 0826136281
Category : Medical
Languages : en
Pages : 259
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Book Description
"This book provides all the information and strategies students need to pass the exam and to gain professional insights into the history and the future of health education...In addition, anyone interested in being a health educator can benefit from the last chapter, which describes career opportunities in the field. For students of health education and related majors, the CHES exam is a credential that sets them apart when looking for a job. This is an exceptional certification guide for anyone who is planning to take the exam." Score: 98, 5 Stars, Doody’s Medical Reviews This exam review is a trusted resource for anyone preparing for the Certified Health Education Specialist (CHES®) exam offered by the National Commission for Health Education Credentialing, Inc. (NCHEC). With completely updated chapters to reflect the Eight Areas of Responsibility and Competencies this new edition provides the blueprint and structure of the revised CHES® exam implemented in 2022. Written by experienced health educators credentialed by the NCHEC, and featuring 325 questions, answers, and rationales in an easily digestible format, this guide offers essential test-taking prep, including a full practice exam, and key strategies for passing the exam. For further professional insight, this review also contains a chapter on continuing professional development, including the requirements and sources for continuing education to maintain CHES® certification and information about the advanced credential NCHEC offers, the Master Certified Health Education Specialist (MCHES®). This 2nd edition continues to be a leading resource for anyone preparing for the CHES® exam. Key Features: 325 practice questions with answers and detailed rationales Completely updated and reorganized content reflecting the Eight Areas of Responsibility and associated Competencies Relevant content and background information written by MCHES® certified authors, including a Test Day Q&A Sample exam with the expected mix of questions from each of the Eight Areas of Responsibility and an answer section with explanations of the correct answer Advice on career development and continuing education as a Certified Health Education Specialist Information about the advanced credential offered by the NCHEC, the Master Certified Health Education Specialist (MCHES®)
Author: Hossein Tavakoli
Publisher: Rahnama Press
ISBN: 9643675084
Category : Language Arts & Disciplines
Languages : en
Pages : 761
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Book Description
'A dictionary of research methodology and statistics in applied linguistics' is a reference guide which offers an authoritative and comprehensive overview of key terms and concepts in the areas of research and statistics as concerns the field of applied linguistics. The volume is intended as a resource to delineate the meaning and use of various concepts, approaches, methods, designs, techniques, tools, types, and processes of applied linguistics research in an efficient and accessible style. Some entries relating to statistical aspects of research are also used so as to help the researcher in the successful formulation, analysis, and execution of the research design and carry the same towards its logical end. This book makes use of approximately 2000 entries on the key concepts and issues of research with cross references where necessary. This volume is designed to appeal to undergraduate and graduate students, teachers, lecturers, practitioners, researchers, consultants, and consumers of information across the field of applied linguistics and other related disciplines.
Author: Robert L. Heath
Publisher: SAGE
ISBN: 9780761912866
Category : Business & Economics
Languages : en
Pages : 824
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Book Description
This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.
Author: Steve Duck
Publisher: SAGE Publications
ISBN: 1544348762
Category : Language Arts & Disciplines
Languages : en
Pages : 409
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Book Description
Communication in Everyday Life: The Basic Course Edition With Public Speaking offers an engaging look at the inseparable connection between relationships and communication. Best-selling authors Steve Duck and David T. McMahan expertly combine theory and application to introduce students to communication fundamentals. The book provides a strong foundation in communication concepts, theory, and research, while helping readers master practical communication skills such as listening and critical thinking, using technology to communicate, understanding nonverbal communication, creative persuasive strategies, and managing group conflict. The Third Edition includes enhancements to its proven pedagogical features that reflect updates in research, cultural and societal changes, and emerging issues.
Author: Marcelo Demarzo
Publisher: Frontiers Media SA
ISBN: 2832505465
Category : Medical
Languages : en
Pages : 361
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Book Description
Author:
Publisher:
ISBN:
Category : Cancer
Languages : en
Pages : 348
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Book Description
Author:
Publisher: ScholarlyEditions
ISBN: 1464970858
Category : Medical
Languages : en
Pages : 209
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Book Description
Cervical Cancer: New Insights for the Healthcare Professional / 2012 Edition is a ScholarlyEditions™ eBook that delivers timely, authoritative, and comprehensive information about Cervical Cancer. The editors have built Cervical Cancer: New Insights for the Healthcare Professional / 2012 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Cervical Cancer in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Cervical Cancer: New Insights for the Healthcare Professional / 2012 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.
