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Author: Frederik J. Zuiderveen Borgesius
Publisher: Kluwer Law International
ISBN: 9789041159908
Category : Data protection
Languages : en
Pages : 0
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Book Description
Foreword by Chris Jay Hoofnagle --Acknowledgements --Introduction --Behavioural Targeting --Privacy --Data Protection Law, Principles --Data Protection Law, Material Scope --Informed Consent in Data Protection Law --Informed Consent in Practice --Improving Empowerment --Improving Protection --Summary and Conclusion --References --Legal Texts --National Legal Texts --Table of Cases.
Author: Frederik J. Zuiderveen Borgesius
Publisher: Kluwer Law International
ISBN: 9789041159908
Category : Data protection
Languages : en
Pages : 0
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Book Description
Foreword by Chris Jay Hoofnagle --Acknowledgements --Introduction --Behavioural Targeting --Privacy --Data Protection Law, Principles --Data Protection Law, Material Scope --Informed Consent in Data Protection Law --Informed Consent in Practice --Improving Empowerment --Improving Protection --Summary and Conclusion --References --Legal Texts --National Legal Texts --Table of Cases.
Author: Alice Klever
Publisher: Diplomica Verlag
ISBN: 383667405X
Category : Business & Economics
Languages : en
Pages : 85
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Book Description
Consumers today are in the focus of a wide range of companies in a more and more global world, all of which implies an increase of marketing activities and hence an increase of advertising effort. Hundreds or even thousands of advertising messages are put in front of consumers every day through various media channels. However, every targeted customer has a very limited ability of perceiving advertising messages and even a smaller percentage of what has been recognized is considered as being relevant. Therefore consumers quite often feel harassed and overloaded by the mass of information, the quality of advertising and the context in which it is shown, and react protective towards advertising, especially when they do not belong to the target group of the advertised product or service. This implies a great amount of budget wastage and a potential damage to brand images, since too many consumers are targeted with the wrong advertising message. Furthermore media consumption has changed over the years, while the consumption of TV for instance remains stable, the internet consumption increases dramatically, in the younger target groups it has already outgrown the TV consumption, and therefore an attenuation of this trend can be expected. This means more and more prospective consumers will spend more and more time online and are therefore important potential targets for advertising campaigns. Keeping in mind the negative consequences of the irrelevant and too intense advertising the question arises if there is a way to avoid the drawbacks of offline media and use the opportunities offered by online media. The necessity of defining the right target group for an advertising campaign is as undoubted as the difficulties implied in that process, the end product being able to target the right persons online. Behavioural targeting might offer a way to analyse online media and therefore to contribute to the requirements for optimal media planning in order to achieve a high degree
Author: Jun Wang
Publisher:
ISBN: 9781680833102
Category : Computers
Languages : en
Pages : 158
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Book Description
This monograph offers insightful knowledge of real-world RTB systems, to bridge the gaps between industry and academia, and to provide an overview of the fundamental infrastructure, algorithms, and technical and research challenges of the new frontier of computational advertising.
Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection
Publisher:
ISBN:
Category : Data protection
Languages : en
Pages : 212
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Book Description
Author: JOBBER AND ELLI
Publisher: McGraw Hill
ISBN: 1526849542
Category : Business & Economics
Languages : en
Pages : 938
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Book Description
EBOOK: Principles and Practices of Marketing 10/e
Author: Stefano Bresciani
Publisher: Emerald Group Publishing
ISBN: 1800431716
Category : Computers
Languages : en
Pages : 216
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Book Description
Digital Transformation Management for Agile Organizations highlights and explores new dynamics regarding how current digital developments globally scale, by examining the threats, as well as the opportunities these innovations offer to organizations of all kinds.
Author: Marjolein Visser
Publisher: Taylor & Francis
ISBN: 1000442896
Category : Business & Economics
Languages : en
Pages : 650
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Book Description
Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains many International examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrated into the topics. Digital Marketing Fundamentals is very suitable for commercial and management courses in Higher Education and also for professionals active in digital marketing.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466681969
Category : Business & Economics
Languages : en
Pages : 1697
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Book Description
In modern business environments, ethical behavior plays a crucial role in success. Managers and business leaders must pay close attention to the ethics of their policies and behaviors to avoid a reputation-crushing scandal. Business Law and Ethics: Concepts, Methodologies, Tools, and Applications explores best practices business leaders need to navigate the complex landscape of legal and ethical issues on a day-to-day basis. Utilizing both current research and established conventions, this multi-volume reference is a valuable tool for business leaders, managers, students, and professionals in a globalized marketplace.
Author: Monle Lee
Publisher: Psychology Press
ISBN: 9780789023001
Category : Business & Economics
Languages : en
Pages : 458
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Book Description
The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.
Author: Alberto Alemanno
Publisher: Bloomsbury Publishing
ISBN: 1782259481
Category : Law
Languages : en
Pages : 489
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Book Description
Behavioural sciences help refine our understanding of human decision-making. Their insights are immensely relevant for policy-making since public intervention works much better when it targets real people rather than imaginary beings assumed to be perfectly rational. Increasingly, governments around the world are keen to rely on those insights for reshaping public interventions in a wide range of policy areas such as energy, health, financial services and data protection. When policy-making meets behavioural sciences, effective and low-cost regulations can emerge in the form of default rules, smart disclosure and simplification requirements. While behaviourally-informed intervention has a huge potential for policymaking, it also attracts legitimacy and practicability concerns. Nudge and the Law takes a European perspective on those issues and explores the legal implications of the emergent phenomenon of behavioural regulation by focusing on the challenges and opportunities it may offer to EU policy-making and beyond.
