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Author: Johnny Ch lok
Publisher: Createspace Independent Publishing Platform
ISBN: 9781720502210
Category :
Languages : en
Pages : 346
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Book Description
The field of behavioral economic can be fined as a combination of economics and psychology that tries to capture human behavior in a more realistic. Understanding each consumer individual consumption behavior, we need to know how who does each decision to influence each consumption choice. Consequently, analysis reaches the conclusion.
Author: Johnny Ch lok
Publisher: Createspace Independent Publishing Platform
ISBN: 9781720502210
Category :
Languages : en
Pages : 346
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Book Description
The field of behavioral economic can be fined as a combination of economics and psychology that tries to capture human behavior in a more realistic. Understanding each consumer individual consumption behavior, we need to know how who does each decision to influence each consumption choice. Consequently, analysis reaches the conclusion.
Author: Prof. Deepika Abhijeet Kininge
Publisher: Thakur Publication Private Limited
ISBN: 9361804723
Category : Education
Languages : en
Pages : 192
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Book Description
Buy INTRODUCTION TO BEHAVIOURAL ECONOMICS e-Book for B.Com 1st Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication.
Author: Johnny Ch LOK
Publisher:
ISBN: 9781982924089
Category :
Languages : en
Pages : 403
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Book Description
This book divides two sections. First section, I shall concentrate on explaining how to apply behavioral economic method. Such as, whether can apply behavioral economic method to raise productivity, service performance in organizations and predict consumer individual emotion in consumption market. I write this book aims to explain whether behavioral economy methods can be attempted to solve how to raise productivities challenge in organizational sitations as well as how to predict consumption behaviors challenges. In chapter one, I shall explain how to apply behavioral economic method to preidct normal basic income consumption client group's habitual spending behavior as well as how to apply behavioral economic method to predict how labor market changing behavior and predict when labor market changes will occur in order to solve shortage of labor or job supply shortage challeges. I shall explain how can apply behavioral economy method raises basic stable income consumer consumption desire. I shall explain behavioral economy method to explain what is the mean of basic stable income consumption great of small amount desire, how to apply life-cycle advertisement method to predict of consumer behavior, and explain how to apply behavioral economy method to raise electricity consumption from electricity user individual habit I shall explain how to apply behavioral economic method to build consumer confidence is as a predictor of consumption spending. I shall also explain what confidence in consumption survey means and I shall apply behavioral economy method to explain how and why to apply survey to gather data in consumption market. It can measure how much degree of confidence of overall clients to the brand of product or service as well as how to build consumer confidence to buy the brand of product or consume the brand of service as well as I shall also explain what a confidence indicator means and how to apply confidence indicator to predict how many potential consumers will choose to buy the brand of product or consume the brand of service. I shall explain how to apply behavioral economy methods to influence employee individual psychology to achieve to raise productivity of long term incentive invention. I shall apply behavioral economy method to explain why increasing salary is short term incentive productivity method,how to improve the design of incentive structures to encourage productivities organizations, how to build employees and managers kindly co-operational relationship method, explain whether bonus method can encourage service performance to be raised as well as how to apply behavioral economy method to explain how to predict human motivation natural behaviors. In the final, I shall apply behavioral economic method to explain that why under-level productive efficiency is not represent low production number to the manufacturer as well as low-consumption desire is not represent less consumer demands or customers lose confidence to the product. This book secion two provides good marketing strategies for first year science business administration students to study. I write this book which concerns sample of large companies case studies. I shall apply marketing theoretical bases which are often borrowed from the disciplines of economics and psychology to give opinions to solve these large companies' problems. Practical application of theory is provided through case studies. This book tries not to present prescriptive solutions to marketing problems, but encourages discussion about causes and effects.
Author:
Publisher:
ISBN:
Category : Subject headings
Languages : en
Pages : 608
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Book Description
Author: Chkoniya, Valentina
Publisher: IGI Global
ISBN: 1799831175
Category : Business & Economics
Languages : en
Pages : 546
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Book Description
Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach such as understanding the evolution of consumer behavior, delivering truly personalized customer experiences, and potentially creating new products, brands, and services. Featuring a wide range of topics such as artificial intelligence, food consumption, and neuromarketing, this book is ideal for marketers, advertisers, brand managers, consumer behavior analysts, managing directors, consumer psychologists, academicians, social anthropologists, entrepreneurs, researchers, and students.
Author:
Publisher:
ISBN:
Category : Subject headings
Languages : en
Pages : 452
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Book Description
Author: Masao Ogaki
Publisher: Springer
ISBN: 9811064393
Category : Business & Economics
Languages : en
Pages : 219
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Book Description
This book is intended as a textbook for a course in behavioral economics for advanced undergraduate and graduate students who have already learned basic economics. The book will also be useful for introducing behavioral economics to researchers. Unlike some general audience books that discuss behavioral economics, this book does not take a position of completely negating traditional economics. Its position is that both behavioral and traditional economics are tools that have their own uses and limitations. Moreover, this work makes clear that knowledge of traditional economics is a necessary basis to fully understand behavioral economics. Some of the special features compared with other textbooks on behavioral economics are that this volume has full chapters on neuroeconomics, cultural and identity economics, and economics of happiness. These are distinctive subfields of economics that are different from, but closely related to, behavioral economics with many important overlaps with behavioral economics. Neuroeconomics, which is developing fast partly because of technological progress, seeks to understand how the workings of our minds affect our economic decision making. In addition to a full chapter on neuroeconomics, the book provides explanations of findings in neuroeconomics in chapters on prospect theory (a major decision theory of behavioral economics under uncertainty), intertemporal economic behavior, and social preferences (preferences that exhibit concerns for others). Cultural and identity economics seek to explain how cultures and people’s identities affect economic behaviors, and economics of happiness utilizes measures of subjective well-being. There is also a full chapter on behavioral normative economics, which evaluates economic policies based on findings and theories of behavioral economics.
Author: Colin F. Camerer
Publisher: Princeton University Press
ISBN: 0691116822
Category : Business & Economics
Languages : en
Pages : 768
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Book Description
Today, behavioral economics has become virtually mainstream.
Author: Leonardo Becchetti
Publisher: Academic Press
ISBN: 0128160276
Category : Business & Economics
Languages : en
Pages : 480
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Book Description
The Microeconomics of Wellbeing and Sustainability: Recasting the Economic Process explores the civil economy tradition in economic thought. Gaining increasing consensus worldwide, this alternative-not heterodox-view of the economic process and agents explains how modern economics is placing increasing emphasis on the determinants of subjective wellbeing and environmental sustainability. With support from behavioral economics, this book makes a foundational contribution that will help users better understand and prepare for future economic challenges.
Author: Kiichiro Yagi
Publisher: Springer Nature
ISBN: 9819744342
Category :
Languages : en
Pages : 283
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Book Description
