Behavioral Advertising PDF Download
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Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection
Publisher:
ISBN:
Category : Data protection
Languages : en
Pages : 212
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Book Description
Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection
Publisher:
ISBN:
Category : Data protection
Languages : en
Pages : 212
Get Book Here
Book Description
Author: Esiyok, Elif
Publisher: IGI Global
ISBN: 1799832031
Category : Business & Economics
Languages : en
Pages : 572
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Book Description
As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.
Author: Jef Richards
Publisher: Routledge
ISBN: 1135437017
Category : Social Science
Languages : en
Pages : 246
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Book Description
This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.
Author: Barry Leonard
Publisher: DIANE Publishing
ISBN: 143793210X
Category : Business & Economics
Languages : en
Pages : 55
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Book Description
This is a print on demand edition of a hard to find publication. Contents of this report: (1) Intro.; (2) Background: A. What is Online Behavioral Advertising (OBA)?; B. The FTC Examination of OBA: 1. Online Profiling Workshop; 2. Tech-ads Hearings and the OBA Town Hall; C. Staff¿s Proposed Self-Regulatory Principles; D. Recent Initiatives to Address Privacy Concerns; (3) Summary of the Comments Received and Staff¿s Analysis; (4) Revised Principles: A. Definition; B. Principles: 1. Transparency and Consumer Control; 2. Reasonable Security, and Limited Data Retention, for Consumer Data; 3. Affirmative Express Consent for Material Changes to Existing Privacy Promises; 4. Affirmative Express Consent to (or Prohibition Against) Using Sensitive Data for OBA. Charts and tables.
Author: Dave Walters
Publisher: John Wiley & Sons
ISBN: 1119076579
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, this book defines the key principles of behavioral marketing—including customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization—and shows you how to fix highly inefficient processes while implementing your next marketing initiative. Within the pages of this resource are the secrets to improving processes and becoming more 'revenue predictable'—things that benefit businesses in virtually any industry. Additionally, this book provides you with case studies that spotlight the successes and challenges experienced by other marketing pros, and offer up key lessons to assist you in sharing their triumphs and avoiding their pitfalls. Behavioral marketing, a term first coined in 2008, has become increasingly important as digital marketing tactics have becoming increasingly popular. This particular facet of marketing focuses on responding to the actions, clicks, and behaviors of both current and prospective customers—and allows you to use this data to adapt your marketing efforts to customer preferences. The results of this dynamic marketing approach are often a more predictable revenue stream and a more efficient marketing department, both of which any business would welcome! Understand the key principles of behavioral marketing Create a more 'revenue predictable' business environment Examine case studies across multiple industries Discover how to achieve revenue growth and process efficiencies with the right behavioral marketing tactics Behavioral Marketing is a unique resource that brings value and insight to all marketing professionals using digital marketing tactics.
Author: Richard Shotton
Publisher: Harriman House Limited
ISBN: 0857196103
Category : Business & Economics
Languages : en
Pages : 111
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Book Description
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.
Author: Scott
Publisher: Wolters Kluwer
ISBN: 0735565244
Category : Computers
Languages : en
Pages : 2324
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Book Description
For answers to questions relating to computers, the Internet and other digital technologies - and how to make them work for your clients - turn to this comprehensive, practical resource. Whether you're an experienced IT lawyer, a transactional or intellectual property attorney, an industry executive, or a general practitioner whose clients are coming to you with new issues, you'll find practical, expert guidance on identifying and protecting intellectual property rights, drafting effective contracts, understanding applicable regulations, and avoiding civil and criminal liability. Written by Michael D. Scott, who practiced technology and business law for 29 years in Los Angeles and Silicon Valley, Scott on Information Technology Law, Third Edition offers a real-world perspective on how to structure transactions involving computer products and services such as software development, marketing, and licensing. He also covers the many substantive areas that affect technology law practice, including torts, constitutional issues, and the full range of intellectual property protections. You'll find coverage of the latest issues like these: computer and cybercrime, including spyware, phishing, denial of service attacks, and more traditional computer crimes the latest judicial thinking on software and business method patents open source licensing outsourcing of IT services and the legal and practical issues involved in making it work and more To help you quickly identify issues, the book also includes practice pointers and clause-by-clause analysis of the most common and often troublesome provisions of IT contracts.
Author: Robert Gellman
Publisher: Bloomsbury Publishing USA
ISBN: 1598846507
Category : Political Science
Languages : en
Pages : 312
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Book Description
The Internet is great—until someone hacks your accounts or otherwise violates your privacy. This expert book provides a thorough and up-to-date overview of the key issues and risks relative to online privacy and explains how to counter those risks with solutions everyone needs to know. Rampant violation of online privacy is a problem of epic proportions—and impossible to stamp out. Online Privacy: A Reference Handbook provides a comprehensive yet easy-to-understand investigation of the history of and controversies surrounding online privacy. It overviews the most critical issues involving topics such as social networking and online medical records. Along the way, this book shares insights and information from experts active in the field and exposes many misconceptions about what is and isn't considered private in the online world. Authors Dixon and Gellman begin with an overview of online privacy that elucidates why this 21st century issue is so critical. They provide key guideposts throughout the book that allow readers to grasp these complex and ever-changing issues, addressing topics that include what comprises online privacy today, what protections exist in current law, and current challenges in international online privacy. The authors also present practical expert advice, providing measures and strategies that readers can take to protect themselves.
Author: United States. Congress. Senate. Committee on Commerce, Science, and Transportation
Publisher:
ISBN:
Category : Data protection
Languages : en
Pages : 122
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Book Description
Author: Jon M. Garon
Publisher: Rowman & Littlefield
ISBN: 1475861966
Category : Family & Relationships
Languages : en
Pages : 299
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Book Description
Parenting for the Digital Generation provides a practical handbook for parents, grandparents, teachers, and counselors who want to understand both the opportunities and the threats that exist for the generation of digital natives who are more familiar with a smartphone than they are with a paper book. This book provides straightforward, jargon-free information regarding the online environment and the experience in which children and young adults engage both inside and outside the classroom. The digital environment creates many challenges, some of which are largely the same as parents faced before the Internet, but others which are entirely new. Many children struggle to connect, and they underperform in the absence of the social and emotional support of a healthy learning environment. Parents must also help their children navigate a complex and occasionally dangerous online world. This book provides a step-by-step guide for parents seeking to raise happy, mature, creative, and well-adjusted children. The guide provides clear explanations of the keys to navigating as a parent in the online environment while providing practical strategies that do not look for dangers where there are only remote threats.
