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Author: Chkoniya, Valentina
Publisher: IGI Global
ISBN: 1799831175
Category : Business & Economics
Languages : en
Pages : 546
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Book Description
Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach such as understanding the evolution of consumer behavior, delivering truly personalized customer experiences, and potentially creating new products, brands, and services. Featuring a wide range of topics such as artificial intelligence, food consumption, and neuromarketing, this book is ideal for marketers, advertisers, brand managers, consumer behavior analysts, managing directors, consumer psychologists, academicians, social anthropologists, entrepreneurs, researchers, and students.
Author: Chkoniya, Valentina
Publisher: IGI Global
ISBN: 1799831175
Category : Business & Economics
Languages : en
Pages : 546
Get Book Here
Book Description
Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach such as understanding the evolution of consumer behavior, delivering truly personalized customer experiences, and potentially creating new products, brands, and services. Featuring a wide range of topics such as artificial intelligence, food consumption, and neuromarketing, this book is ideal for marketers, advertisers, brand managers, consumer behavior analysts, managing directors, consumer psychologists, academicians, social anthropologists, entrepreneurs, researchers, and students.
Author: Ramli John
Publisher: Productled Press
ISBN: 9781777717704
Category :
Languages : en
Pages : 312
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Book Description
When you borrow a plate from grandma, does she ask you to pay a deposit? Of course not. Likewise, blocking your non-paying ("freemium") customers from the core experience of your product, is like chopping your own leg off while running a marathon. Yet, this is just one of the crucial mistakes that most SaaS companies make right off the bat. Think about it. Do YOU have... Stalled accounts taking up valuable space? Sub-par clients who only expect freebies and don't ever use the full features of your product? Low conversion from free accounts to paid? Then, you might have a shot-yourself-in-the-foot problem. In this book, you'll find the easy, 6-step formula you can apply to your operations today that can change absolutely everything. You'll be able to count your company among giants like Mixpanel, Ubisoft, and Outsystems when you: Captivate clients' attention from the get-go. Make it easier for clients to get good at using your software so they are more likely to use it. Create a fool-proof checklist to make your product go viral. Match services with behaviors, and get users addicted to your product. Win rave reviews by making clients feel like VIPs. Use this strategy at each level in your team to supercharge its effect. Rinse and repeat, and watch your business grow while you sleep. In short, you'll discover why putting your customer first is the ultimate secret to growing your company. And how you can achieve astronomical conversions and customer loyalty without even trying. Check out what others are saying:
Author: Ouaissa, Mariya
Publisher: IGI Global
ISBN:
Category : Education
Languages : en
Pages : 446
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Book Description
Smart education is transforming the way we teach and learn by incorporating advanced technologies that enhance interactivity, personalization, and efficiency. By integrating digital tools, data analytics, and innovative strategies, it can better address the needs of 21st-century learners. Central to this shift is the Internet of Behavior (IoB). As IoT grows, it collects behavior-related data and combines that data analysis with intelligent systems. While this fusion enhances personalized learning, it also raises important concerns about privacy, security, and ethics. Internet of Behavior-Based Computational Intelligence for Smart Education Systems explores the intricacies of how IoB and computational intelligence are transforming education. It offers practical insights and theoretical foundations on how behavioral data can create smarter, more adaptive learning environments. Targeting educators, technologists, and researchers, the book delves into the latest developments at the intersection of technology and education, guiding readers toward more personalized, efficient, and effective learning systems.
Author: John A. Czepiel
Publisher: Free Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 360
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Book Description
Author: Geert-Jan Houben
Publisher: Springer Science & Business Media
ISBN: 3642022464
Category : Computers
Languages : en
Pages : 504
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Book Description
This book constitutes the proceedings of the First International Conference on User Modeling, Adaptation, and Personalization, held in Trento, Italy, on June 22-26, 2009. This annual conference was merged from the biennial conference series User Modeling, UM, and the conference on Adaptive Hypermedia and Adaptive Web-Based Systems, AH. The 53 papers presented together with 3 invited talks were carefully reviewed and selected from 125 submissions. The tutorials and workshops were organized in topical sections on constraint-based tutoring systems; new paradigms for adaptive interaction; adaption and personalization for Web 2.0; lifelong user modelling; personalization in mobile and pervasive computing; ubiquitous user modeling; user-centred design and evaluation of adaptive systems.
Author: Paul De Bra
Publisher: Springer Science & Business Media
ISBN: 3642134696
Category : Computers
Languages : en
Pages : 445
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Book Description
The LNCS series reports state-of-the-art results in computer science research, development, and education, at a high level and in both printed and electronic form. Enjoying tight cooperation with the R&D community, with numerous individuals, as well as with prestigious organizations and societies, LNCS has grown into the most comprehensive computer science research forum available. The scope of LNCS, including its subseries LNAI and LNBI, spans the whole range of computer science and information technology including interdisciplinary topics in a variety of application fields. In parallel to the printed book, each new volume is published electronically in LNCS Online. Detailed information on LNCS can be found at www.springer.com/Incs Proposals for publication should be sent to LNCS Editorial, Tiergartenstr. 17, 69121 Heidelberg, Germany E-mail:
[email protected]
Author: Bruce Ferwerda
Publisher: Springer Nature
ISBN: 3031551095
Category : Human-computer interaction
Languages : en
Pages : 304
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Book Description
Zusammenfassung: This book investigates the potential of combining the more quantitative - data-driven techniques with the more qualitative - theory-driven approaches towards the design of user-centred intelligent systems. It seeks to explore the potential of incorporating factors grounded in psychological theory into adaptive/intelligent routines, mechanisms, technologies and innovations. It highlights models, methods and tools that are emerging from their convergence along with challenges and lessons learned. Special emphasis is placed on promoting original insights and paradigms with respect to latest technologies, current research trends, and innovation directions, e.g., incorporating variables derived from psychological theory and individual differences in adaptive intelligent systems so as to increase explainability, fairness, and transparency, and decrease bias during interactions while the control remains with the user
Author: Terrence Hendershott
Publisher: Elsevier Science Limited
ISBN: 9780444517715
Category : Business & Economics
Languages : en
Pages : 692
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Book Description
Contains chapters that focus on the individual interrelated subjects regarding the economics of information systems: the adoption and diffusion of information technologies; the pricing of data communications; the means and tactics firms us to compete with each other; and the manner in which firms interact with and distribute goods to customers.
Author: Bob Boiko
Publisher: John Wiley & Sons
ISBN: 0764583646
Category : Computers
Languages : en
Pages : 1172
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Book Description
Written by one of the leading experts in content management systems (CMS), this newly revised bestseller guides readers through the confusing-and often intimidating-task of building, implementing, running, and managing a CMS Updated to cover recent developments in online delivery systems, as well as XML and related technologies Reflects valuable input from CMS users who attended the author's workshops, conferences, and courses An essential reference showing anyone involved in information delivery systems how to plan and implement a system that can handle large amounts of information and help achieve an organization's overall goals
Author: Sandy Carter
Publisher: IBM Press
ISBN: 0132618311
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
'Get Bold' offers a systematic approach to creating and implementing an effective and successful social business strategy that moves your company beyond just looking at social media to realizing tangible business results.
