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Author: Tom Morrison
Publisher: Schiffer Publishing
ISBN: 9780887404214
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
The largest and most comprehensive reference about the sassafras soft drink root beer and its promotional advertising, bottles, cans, mugs, crowns, bottle openers, and manufacturers. This was American competition going on. You will marvel at the extent of this display; the variety is effervescent.
Author: Tom Morrison
Publisher: Schiffer Publishing
ISBN: 9780887404214
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
The largest and most comprehensive reference about the sassafras soft drink root beer and its promotional advertising, bottles, cans, mugs, crowns, bottle openers, and manufacturers. This was American competition going on. You will marvel at the extent of this display; the variety is effervescent.
Author: Herbert A. Haydock
Publisher: Turner Publishing Company
ISBN: 1563118815
Category : Advertising
Languages : en
Pages : 198
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Book Description
Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications, Consumer Protection, and Finance
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 648
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Book Description
Author: Nancy J. Price
Publisher:
ISBN: 9781944633325
Category :
Languages : en
Pages :
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Book Description
Welcome, beer lovers, to a time when the brew wasn't only something to be enjoyed, but actually celebrated as a healthy drink that sparked the appetite and helped you sleep. Beer has been made and sold in this country since before it even was a country. In fact, as far back as the 1600s, Manhattan (then known as New Amsterdam) was home to some of the first commercial breweries this side of the Atlantic. Still, it took more than a hundred years before companies regularly advertised their wares. We dove deep into newspaper archives to find hundreds of early ads for beers and brewers - covering the years between the American Revolution and the end of Prohibition - then put them all together to make this picture of the past. With more than 400 individual clippings, hundreds of vintage beer brands are represented! (We have also included a comprehensive index.) Inside, you will see that beer advertisements in the 18th century were often little more than polite invitations to the locals and passing ship captains. In the 19th century, every brand was "celebrated" and "the best" - while some promotional posters showed creepy caricatures loving their drinks maybe a little too much. Advertisers of the 20th century built upon all of those concepts, then added their own spin, slipping in buzzwords like "purity" and "cleanliness," "nourishment" and "food value." All of the authentic antique images in this book were carefully chosen, then digitally restored as much as possible to return them to their original glory. Ads are presented in sections based on the date of publication, so you can easily find a specific era, or simply browse the ads to see how trends and techniques changed through the years. So grab a bottle of your favorite malted beverage, and enjoy this little trip back through time. As they used to say, "After the nervous tension of a day's work, there's no better relaxation than a glass of good beer." Or a book about good beer.
Author: William Borsodi
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 186
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 846
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 906
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 514
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Book Description
Author: Johan F. M. Swinnen
Publisher: OUP Oxford
ISBN: 0191505013
Category : Business & Economics
Languages : en
Pages : 490
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Book Description
Beer has been consumed across the globe for centuries and was the drink of choice in many ancient societies. Today it is the most important alcoholic drink worldwide, in terms of volume and value. The largest brewing companies have developed into global multinationals, and the beer market has enjoyed strong growth in emerging economies, but there has been a substantial decline of beer consumption in traditional markets and a shift to new products. There is close interaction between governments and markets in the beer industry. For centuries, taxes on beer or its raw materials have been a major source of tax revenue and governments have regulated the beer industry for reasons related to quality, health, and competition. This book is the first economic analysis of the beer market and brewing industry. The introduction provides an economic history of beer, from monasteries in the early Middle Ages to the recent 'microbrewery movement', whilst other chapters consider whether people drink more beer during recessions, the effect of television on local breweries, and what makes a country a 'beer drinking' nation. It comprises a comprehensive and unique set of economic research and analysis on the economics of beer and brewing and covers economic history and development, supply and demand, trade and investment, geography and scale economies, technology and innovation, health and nutrition, quantity and quality, industrial organization and competition, taxation and regulation, and regional beer market developments.
Author: Garrett Oliver
Publisher: OUP USA
ISBN: 0195367138
Category : Cooking
Languages : en
Pages : 962
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Book Description
"The first major reference work to investigate the history and vast scope of beer, The Oxford Companion to Beer features more than 1,100 A-Z entries written by 166 of the world's most prominent beer experts"-- Provided by publisher.
