Author: Dave Miller
Publisher:
ISBN:
Category :
Languages : en
Pages : 528
Book Description
Do you want to make real money by selling? Do you want to become the next TikTok, Instagram, or Youtube influencer and make money on this such crazy new platform? Are you a brand manager or a business owner looking to expand your market and advertise on Social media? Do you share the content, but it is difficult to go viral? Do you really want many followers and engagement? Are you a manager or business owner and looking to reach the most potential clients?Do you want to learn the skill right now? Social media platforms are like fashion, and now is a turn of TikTok. The Tiktok social media stage has seen touchy development in the course of the most recent two years. TikTok lets users shoot, edit, and share short video recordings. Instagram and YouTube are the pillars of the influencer marketing It presently has more than 500 million clients that are frantic for the sake of entertainment and energizing content, and this is a massive open door for you to advance your business. To be useful on Social, you have to know how the stage functions and how the user interfaces with one another. This guide includes three books and will disclose all you have to know about to make fruitful marketing efforts. I have endeavored to provide you with everything that you have to know to utilize Social Media to showcase your business effectively. You will discover that various organizations and associations have just utilized Social media to get the word out. What they have done isn't advanced science, and you can reproduce their prosperity without any problem. If you're struggling with Social and find a way to get money with this, Inside this book, you will find how to transform your life, make money and go viral! Scroll up, click on "Buy Now with 1-Click", and Get Your Copy Now!
Social Media Marketing,3 Books in One
Author: Dave Miller
Publisher:
ISBN:
Category :
Languages : en
Pages : 528
Book Description
Do you want to make real money by selling? Do you want to become the next TikTok, Instagram, or Youtube influencer and make money on this such crazy new platform? Are you a brand manager or a business owner looking to expand your market and advertise on Social media? Do you share the content, but it is difficult to go viral? Do you really want many followers and engagement? Are you a manager or business owner and looking to reach the most potential clients?Do you want to learn the skill right now? Social media platforms are like fashion, and now is a turn of TikTok. The Tiktok social media stage has seen touchy development in the course of the most recent two years. TikTok lets users shoot, edit, and share short video recordings. Instagram and YouTube are the pillars of the influencer marketing It presently has more than 500 million clients that are frantic for the sake of entertainment and energizing content, and this is a massive open door for you to advance your business. To be useful on Social, you have to know how the stage functions and how the user interfaces with one another. This guide includes three books and will disclose all you have to know about to make fruitful marketing efforts. I have endeavored to provide you with everything that you have to know to utilize Social Media to showcase your business effectively. You will discover that various organizations and associations have just utilized Social media to get the word out. What they have done isn't advanced science, and you can reproduce their prosperity without any problem. If you're struggling with Social and find a way to get money with this, Inside this book, you will find how to transform your life, make money and go viral! Scroll up, click on "Buy Now with 1-Click", and Get Your Copy Now!
Publisher:
ISBN:
Category :
Languages : en
Pages : 528
Book Description
Do you want to make real money by selling? Do you want to become the next TikTok, Instagram, or Youtube influencer and make money on this such crazy new platform? Are you a brand manager or a business owner looking to expand your market and advertise on Social media? Do you share the content, but it is difficult to go viral? Do you really want many followers and engagement? Are you a manager or business owner and looking to reach the most potential clients?Do you want to learn the skill right now? Social media platforms are like fashion, and now is a turn of TikTok. The Tiktok social media stage has seen touchy development in the course of the most recent two years. TikTok lets users shoot, edit, and share short video recordings. Instagram and YouTube are the pillars of the influencer marketing It presently has more than 500 million clients that are frantic for the sake of entertainment and energizing content, and this is a massive open door for you to advance your business. To be useful on Social, you have to know how the stage functions and how the user interfaces with one another. This guide includes three books and will disclose all you have to know about to make fruitful marketing efforts. I have endeavored to provide you with everything that you have to know to utilize Social Media to showcase your business effectively. You will discover that various organizations and associations have just utilized Social media to get the word out. What they have done isn't advanced science, and you can reproduce their prosperity without any problem. If you're struggling with Social and find a way to get money with this, Inside this book, you will find how to transform your life, make money and go viral! Scroll up, click on "Buy Now with 1-Click", and Get Your Copy Now!
The Ultimate Guide to TikTok (100% Unofficial)
Author: Scholastic
Publisher: Scholastic UK
ISBN: 0702307262
Category : Juvenile Nonfiction
Languages : en
Pages : 80
Book Description
This is the ultimate guide to TikTok, just #foryou! From crazy challenges and dynamic duets to daring dance moves and lip-sync legends, discover the TikTok stars that make your day. Uncover all the inside info on @charlidamelio, @lilhuddy, @avani and amazing TikTok stars you should be watching RIGHT NOW. With details of their star style, their best videos, their lives outside of the app and other must-know facts, this is the ultimate insider book for everyone obsessed with all things TikTok. Packed with profiles, quizzes, fill-in fun and loads of top tips for creating your own videos, from the perfect camera angle to the best background. Be inspired to create and share your very own TikTok style - it's your time to shine!
Publisher: Scholastic UK
ISBN: 0702307262
Category : Juvenile Nonfiction
Languages : en
Pages : 80
Book Description
This is the ultimate guide to TikTok, just #foryou! From crazy challenges and dynamic duets to daring dance moves and lip-sync legends, discover the TikTok stars that make your day. Uncover all the inside info on @charlidamelio, @lilhuddy, @avani and amazing TikTok stars you should be watching RIGHT NOW. With details of their star style, their best videos, their lives outside of the app and other must-know facts, this is the ultimate insider book for everyone obsessed with all things TikTok. Packed with profiles, quizzes, fill-in fun and loads of top tips for creating your own videos, from the perfect camera angle to the best background. Be inspired to create and share your very own TikTok style - it's your time to shine!
Become an influencer
Author: Elma Smit
Publisher: Penguin Random House South Africa
ISBN: 0799399868
Category : Business & Economics
Languages : en
Pages : 155
Book Description
Do you need to be popular to make money from social media? No! There are, however, a few important lessons verified influencers (those with the blue ticks and paying clients) have learnt through trial and error. As traditional media keeps losing eyeballs and revenue to digital and indeed social media, this content revolution presents unprecedented opportunities for those who know how to make the most of their interests and smartphones. In 2019, Elma Smit was hand-picked by two global governing bodies as the face of their World Cup content campaigns, in the space of only six months. Yet, she generated more revenue from influencer work in that same period than from anything else. In Become an Influencer, one of South Africa’s leading content creators and influencers spills the beans on how to build a loyal audience, how to charge for paid campaigns and how to avoid running into a social media meltdown. Maps Maponyane, Rachel Kolisi, Nadia Jaftha and Liesl Laurie and a whole host of other leading influencers also reveal their influencer secrets, tips and hard-won lessons to Elma, while leading strategists who select influencers for global and local campaigns share what they look for in an influencer.
Publisher: Penguin Random House South Africa
ISBN: 0799399868
Category : Business & Economics
Languages : en
Pages : 155
Book Description
Do you need to be popular to make money from social media? No! There are, however, a few important lessons verified influencers (those with the blue ticks and paying clients) have learnt through trial and error. As traditional media keeps losing eyeballs and revenue to digital and indeed social media, this content revolution presents unprecedented opportunities for those who know how to make the most of their interests and smartphones. In 2019, Elma Smit was hand-picked by two global governing bodies as the face of their World Cup content campaigns, in the space of only six months. Yet, she generated more revenue from influencer work in that same period than from anything else. In Become an Influencer, one of South Africa’s leading content creators and influencers spills the beans on how to build a loyal audience, how to charge for paid campaigns and how to avoid running into a social media meltdown. Maps Maponyane, Rachel Kolisi, Nadia Jaftha and Liesl Laurie and a whole host of other leading influencers also reveal their influencer secrets, tips and hard-won lessons to Elma, while leading strategists who select influencers for global and local campaigns share what they look for in an influencer.
Winfluence
Author: Jason Falls
Publisher: Entrepreneur Press
ISBN: 1613084471
Category : Business & Economics
Languages : en
Pages : 163
Book Description
Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how—more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective—not short-term, one-off executions.
Publisher: Entrepreneur Press
ISBN: 1613084471
Category : Business & Economics
Languages : en
Pages : 163
Book Description
Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how—more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective—not short-term, one-off executions.
TikTok Playbook
Author: Samson Floyd
Publisher:
ISBN:
Category :
Languages : en
Pages : 202
Book Description
once in a while, a new platform is born, and a small number of people who harness its power are able to build the biggest brands of their time. You can be next With over 800 million users and growing, TikTok is quickly becoming the most popular social media platform, leading influencers, brands and average joe's to wonder "How can I use TikTok to grow my following?" If you haven't used TikTok before, it may seem a bit frightening, or maybe even a bit weird and irrelevant. You find yourself thinking... What even is this whole TikTok thing? Where do I start? I only see kids on the platform, will this work for my company? I can't dance, how can I ever become an influencer? We get it, tackling a new social media platform is a big challenge, But with great challenges come great opportunities, you just have to know how to do it. In TikTok Secrets, you'll discover: The TikTok Secrets' step-by-step roadmap that will take you from a complete TikTok noob to building your brand within 7 days The tactics that will ensure you to never run out of video ideas The secrets to discovering what your audience wants and tailoring your social media strategy accordingly Why Instagram and Facebook are slowly dying and what you should know before it's too late The evergreen skills every brand of influencer must have to succeed on TikTok and beyond Why TikTok is the best way to grow your Instagram page or youtube channel. The create-your-content blueprint that sells you or your product, so you can make money from your phone The number one thing you should do before TikTok's organic reach disappears (it happened with Facebook, Instagram, vine and it will happen with TikTok too!) As a free bonus, you will also get a Viral Video Checklist, to ensure your videos will go viral! You probably started too late with Facebook or Instagram to grow a serious following, but TikTok is your second chance But just like Facebook and Instagram, this opportunity to grow won't last long. TikTok is already slowly decreasing its organic reach and you will miss out on this opportunity if you don't act now. Basic people are growing their TikTok accounts to millions of followers and now have the freedom to do what they want, whenever they want And you can do the same. The strategies laid out in this book are highly specialized, yet so easy-to-understand even your Aunt Joyce can benefit from it Don't leave money on the table, scroll up, and click the "buy now with 1-click button" to get your book instantly.
Publisher:
ISBN:
Category :
Languages : en
Pages : 202
Book Description
once in a while, a new platform is born, and a small number of people who harness its power are able to build the biggest brands of their time. You can be next With over 800 million users and growing, TikTok is quickly becoming the most popular social media platform, leading influencers, brands and average joe's to wonder "How can I use TikTok to grow my following?" If you haven't used TikTok before, it may seem a bit frightening, or maybe even a bit weird and irrelevant. You find yourself thinking... What even is this whole TikTok thing? Where do I start? I only see kids on the platform, will this work for my company? I can't dance, how can I ever become an influencer? We get it, tackling a new social media platform is a big challenge, But with great challenges come great opportunities, you just have to know how to do it. In TikTok Secrets, you'll discover: The TikTok Secrets' step-by-step roadmap that will take you from a complete TikTok noob to building your brand within 7 days The tactics that will ensure you to never run out of video ideas The secrets to discovering what your audience wants and tailoring your social media strategy accordingly Why Instagram and Facebook are slowly dying and what you should know before it's too late The evergreen skills every brand of influencer must have to succeed on TikTok and beyond Why TikTok is the best way to grow your Instagram page or youtube channel. The create-your-content blueprint that sells you or your product, so you can make money from your phone The number one thing you should do before TikTok's organic reach disappears (it happened with Facebook, Instagram, vine and it will happen with TikTok too!) As a free bonus, you will also get a Viral Video Checklist, to ensure your videos will go viral! You probably started too late with Facebook or Instagram to grow a serious following, but TikTok is your second chance But just like Facebook and Instagram, this opportunity to grow won't last long. TikTok is already slowly decreasing its organic reach and you will miss out on this opportunity if you don't act now. Basic people are growing their TikTok accounts to millions of followers and now have the freedom to do what they want, whenever they want And you can do the same. The strategies laid out in this book are highly specialized, yet so easy-to-understand even your Aunt Joyce can benefit from it Don't leave money on the table, scroll up, and click the "buy now with 1-click button" to get your book instantly.
Marketing to Gen Z
Author: Jeff Fromm
Publisher: AMACOM
ISBN: 0814439284
Category : Business & Economics
Languages : en
Pages : 247
Book Description
With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. Now is the time to learn who they are and what they want!
Publisher: AMACOM
ISBN: 0814439284
Category : Business & Economics
Languages : en
Pages : 247
Book Description
With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. Now is the time to learn who they are and what they want!
Seen. Known. Loved.
Author: Gary Chapman
Publisher: Moody Publishers
ISBN: 0802498833
Category : Religion
Languages : en
Pages : 64
Book Description
Could Your Love Language Guide You to a Meaningful Life? In a world of varying beliefs and endless opportunities, determining how to spend our lives can seem impossible. And even more difficult than finding direction can be finding meaning. Perhaps we know what we’re most interested in, but how do we know if it has purpose? These longings are rooted in our desire to feel God’s presence in our lives, which begins when we know how He communicates with us. Seen. Known. Loved. examines how God—the Creator of the universe—intimately communicates with each of His people. Relationships expert Gary Chapman and coauthor R. York Moore offer practical insights for how to know your own love language and how God uses it to communicate with you. When we come to understand our own unique love language, we discover how God both speaks and listens. And, therefore, how He is intimately involved in our lives in ways we have never before identified. The first step to living with meaning is living in union with our God—the source of meaning.
Publisher: Moody Publishers
ISBN: 0802498833
Category : Religion
Languages : en
Pages : 64
Book Description
Could Your Love Language Guide You to a Meaningful Life? In a world of varying beliefs and endless opportunities, determining how to spend our lives can seem impossible. And even more difficult than finding direction can be finding meaning. Perhaps we know what we’re most interested in, but how do we know if it has purpose? These longings are rooted in our desire to feel God’s presence in our lives, which begins when we know how He communicates with us. Seen. Known. Loved. examines how God—the Creator of the universe—intimately communicates with each of His people. Relationships expert Gary Chapman and coauthor R. York Moore offer practical insights for how to know your own love language and how God uses it to communicate with you. When we come to understand our own unique love language, we discover how God both speaks and listens. And, therefore, how He is intimately involved in our lives in ways we have never before identified. The first step to living with meaning is living in union with our God—the source of meaning.
Become A Successful Social Media Influencer
Author: Cedenheim
Publisher: Cedenheim Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 74
Book Description
Influencer marketing is a new digital marketing strategy that consists of achieving a series of collaborative links between brands and companies and those people with high visibility and prominence on the Internet, known as 'influencers.' Becoming an influencer or being considered an influencer is not only about having many followers. It is about having your opinion followed and considered by a particular audience. And at the same time, this implies a lot of hard work that involves a lot of learning, perseverance, and dedication. Brands love social media influencers because they encourage their followers to buy products they promote. 2020 will be the best year for influencers. Here is what you'll learn in this step by step guide: How Influencers Generate Their Income How To Go Viral On TikTok How To Use Hashtags & Challenges The Right Way On TikTok TikTok Analytics - The Best Tool For An Influencer What's The Most Important Things When Selecting Your Niche How To Use Captions And Hashtags Like A Pro On Instagram How To Use Analyze Your Audience And Create Viral Posts How To Set Yourself Ready To Be Contacted By Brands For Promotions Things You Should Never Do As An Influencer How To Setup Your Youtube Channel The Right Way Analyzing Your Channel Data For Maximum Exposure
Publisher: Cedenheim Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 74
Book Description
Influencer marketing is a new digital marketing strategy that consists of achieving a series of collaborative links between brands and companies and those people with high visibility and prominence on the Internet, known as 'influencers.' Becoming an influencer or being considered an influencer is not only about having many followers. It is about having your opinion followed and considered by a particular audience. And at the same time, this implies a lot of hard work that involves a lot of learning, perseverance, and dedication. Brands love social media influencers because they encourage their followers to buy products they promote. 2020 will be the best year for influencers. Here is what you'll learn in this step by step guide: How Influencers Generate Their Income How To Go Viral On TikTok How To Use Hashtags & Challenges The Right Way On TikTok TikTok Analytics - The Best Tool For An Influencer What's The Most Important Things When Selecting Your Niche How To Use Captions And Hashtags Like A Pro On Instagram How To Use Analyze Your Audience And Create Viral Posts How To Set Yourself Ready To Be Contacted By Brands For Promotions Things You Should Never Do As An Influencer How To Setup Your Youtube Channel The Right Way Analyzing Your Channel Data For Maximum Exposure
Poppy Cooks
Author: Poppy O'Toole
Publisher: Appetite by Random House
ISBN: 052561205X
Category : Cooking
Languages : en
Pages : 224
Book Description
"[Poppy’s] recipes are unshowy, unfussy (for all her Michelin training) and simply make you want to go skipping into the kitchen to cook."—Nigella Lawson, Nigella.com With Chef and TikTok sensation Poppy O’Toole you'll learn the basics, up your cooking game, with delicious results every time. This is a cookbook with no judgement. Together, we’ll learn how to make incredible food at home. We’ll start with the basics: 12 core recipes (or go-to skills) that everyone needs to know, like how to make a pasta sauce, roast a chicken or make a killer salad dressing. Then we’ll use these core skills as a base for delicious and adaptable recipes that will up your cooking game—the Staple, the Brunch, the Potato Hero (of course they make an appearance) and the Fancy AF. So, once you’ve nailed that classic tomato sauce (which I promise will become the new go-to in your kitchen), you can stir it through pasta, or bake it with eggs for the perfect Shakshuka and, before you know it, you’ll be getting real fancy and making a show-stopping Chicken Parmigiana to impress your friends. I'll walk you through 75 delicious recipes, including: White Sauce: think Mac and Cheese and Bacon-y Garlicky Gratin. Dough: easy flatbreads for Halloumi Avo Breads and Salmon Tikka wraps. Emulsions: Chicken Caesar Salad with homemade mayo and next level Steak Béarnaise with Hollandaise and Crunchy Roast Chips. Meringue: from Eton Mess Pancakes through to Simply the Zest Lemon Meringue Pie Whether you’re completely new to the kitchen or looking to elevate your basics with clever tricks, my step-by-step guidance will help you nail delicious food every time. As a Michelin-trained chef with over ten years’ experience in professional kitchens, I’ve done the years of training so you don’t have to. It’s okay to make a few mistakes along the way, and together, we'll help you fix them and achieve incredible results at home. I am passionate about the importance of great food at home, every day—it’s what we all deserve. This is not just the food you want. It’s the food you need.
Publisher: Appetite by Random House
ISBN: 052561205X
Category : Cooking
Languages : en
Pages : 224
Book Description
"[Poppy’s] recipes are unshowy, unfussy (for all her Michelin training) and simply make you want to go skipping into the kitchen to cook."—Nigella Lawson, Nigella.com With Chef and TikTok sensation Poppy O’Toole you'll learn the basics, up your cooking game, with delicious results every time. This is a cookbook with no judgement. Together, we’ll learn how to make incredible food at home. We’ll start with the basics: 12 core recipes (or go-to skills) that everyone needs to know, like how to make a pasta sauce, roast a chicken or make a killer salad dressing. Then we’ll use these core skills as a base for delicious and adaptable recipes that will up your cooking game—the Staple, the Brunch, the Potato Hero (of course they make an appearance) and the Fancy AF. So, once you’ve nailed that classic tomato sauce (which I promise will become the new go-to in your kitchen), you can stir it through pasta, or bake it with eggs for the perfect Shakshuka and, before you know it, you’ll be getting real fancy and making a show-stopping Chicken Parmigiana to impress your friends. I'll walk you through 75 delicious recipes, including: White Sauce: think Mac and Cheese and Bacon-y Garlicky Gratin. Dough: easy flatbreads for Halloumi Avo Breads and Salmon Tikka wraps. Emulsions: Chicken Caesar Salad with homemade mayo and next level Steak Béarnaise with Hollandaise and Crunchy Roast Chips. Meringue: from Eton Mess Pancakes through to Simply the Zest Lemon Meringue Pie Whether you’re completely new to the kitchen or looking to elevate your basics with clever tricks, my step-by-step guidance will help you nail delicious food every time. As a Michelin-trained chef with over ten years’ experience in professional kitchens, I’ve done the years of training so you don’t have to. It’s okay to make a few mistakes along the way, and together, we'll help you fix them and achieve incredible results at home. I am passionate about the importance of great food at home, every day—it’s what we all deserve. This is not just the food you want. It’s the food you need.
A Philosophy of Communication of Social Media Influencer Marketing
Author: Kati E. Sudnick
Publisher: Rowman & Littlefield
ISBN: 1666920797
Category : Business & Economics
Languages : en
Pages : 203
Book Description
Social media influencer marketing emerged in Web 2.0 as a new form of celebrity endorsement in which the Internet-famous create word-of-mouth marketing for brands and organizations on their personal social media pages, blurring the line between organic and sponsored content for their followers. This book explores social media influencer marketing through the lens of philosophy of communication with a praxis-centered approach. Kati E. Sudnick utilizes a multitude of theoretical touchstones—including Christopher Lasch’s narcissistic culture, Marshall McLuhan’s global village, Daniel Boorstin’s human pseudo-event, Jacques Ellul’s propaganda, and the interplay between charismatic leadership and parasocial relationships—in order to consider consequences surrounding Hannah Arendt’s social condition, which appears in hyper-form within social media influencer marketing as a major integrated marketing communication tool. Sudnick applies these concepts to three major case studies surrounding Audible, BetterHelp, and Fyre Festival, drawing implications and conclusions for this integrated marketing communication tactic in an era entrenched within the banality of the social. Ultimately, the author argues for a more aware and conscientious public when it comes to engaging with influencers online. Scholars of communication, philosophy, and media studies will find this book of particular interest.
Publisher: Rowman & Littlefield
ISBN: 1666920797
Category : Business & Economics
Languages : en
Pages : 203
Book Description
Social media influencer marketing emerged in Web 2.0 as a new form of celebrity endorsement in which the Internet-famous create word-of-mouth marketing for brands and organizations on their personal social media pages, blurring the line between organic and sponsored content for their followers. This book explores social media influencer marketing through the lens of philosophy of communication with a praxis-centered approach. Kati E. Sudnick utilizes a multitude of theoretical touchstones—including Christopher Lasch’s narcissistic culture, Marshall McLuhan’s global village, Daniel Boorstin’s human pseudo-event, Jacques Ellul’s propaganda, and the interplay between charismatic leadership and parasocial relationships—in order to consider consequences surrounding Hannah Arendt’s social condition, which appears in hyper-form within social media influencer marketing as a major integrated marketing communication tool. Sudnick applies these concepts to three major case studies surrounding Audible, BetterHelp, and Fyre Festival, drawing implications and conclusions for this integrated marketing communication tactic in an era entrenched within the banality of the social. Ultimately, the author argues for a more aware and conscientious public when it comes to engaging with influencers online. Scholars of communication, philosophy, and media studies will find this book of particular interest.