Author: Beatriz Da Costa
Publisher: MIT Press
ISBN: 0262514915
Category : Social Science
Languages : en
Pages : 535
Book Description
Scientists, scholars, and artists consider the political significance of recent advances in the biological sciences. Popular culture in this “biological century” seems to feed on proliferating fears, anxieties, and hopes around the life sciences at a time when such basic concepts as scientific truth, race and gender identity, and the human itself are destabilized in the public eye. Tactical Biopolitics suggests that the political challenges at the intersection of life, science, and art are best addressed through a combination of artistic intervention, critical theorizing, and reflective practices. Transcending disciplinary boundaries, contributions to this volume focus on the political significance of recent advances in the biological sciences and explore the possibility of public participation in scientific discourse, drawing on research and practice in art, biology, critical theory, anthropology, and cultural studies. After framing the subject in terms of both biology and art, Tactical Biopolitics discusses such topics as race and genetics (with contributions from leading biologists Richard Lewontin and Richard Levins); feminist bioscience; the politics of scientific expertise; bioart and the public sphere (with an essay by artist Claire Pentecost); activism and public health (with an essay by Treatment Action Group co-founder Mark Harrington); biosecurity after 9/11 (with essays by artists' collective Critical Art Ensemble and anthropologist Paul Rabinow); and human-animal interaction (with a framing essay by cultural theorist Donna Haraway). Contributors Gaymon Bennett, Larry Carbone, Karen Cardozo, Gary Cass, Beatriz da Costa, Oron Catts, Gabriella Coleman, Critical Art Ensemble, Gwen D'Arcangelis, Troy Duster, Donna Haraway, Mark Harrington, Jens Hauser, Kathy High, Fatimah Jackson, Gwyneth Jones, Jonathan King, Richard Levins, Richard Lewontin, Rachel Mayeri, Sherie McDonald, Claire Pentecost, Kavita Philip, Paul Rabinow, Banu Subramanian, subRosa, Abha Sur, Samir Sur, Jacqueline Stevens, Eugene Thacker, Paul Vanouse, Ionat Zurr
Tactical Biopolitics
Author: Beatriz Da Costa
Publisher: MIT Press
ISBN: 0262514915
Category : Social Science
Languages : en
Pages : 535
Book Description
Scientists, scholars, and artists consider the political significance of recent advances in the biological sciences. Popular culture in this “biological century” seems to feed on proliferating fears, anxieties, and hopes around the life sciences at a time when such basic concepts as scientific truth, race and gender identity, and the human itself are destabilized in the public eye. Tactical Biopolitics suggests that the political challenges at the intersection of life, science, and art are best addressed through a combination of artistic intervention, critical theorizing, and reflective practices. Transcending disciplinary boundaries, contributions to this volume focus on the political significance of recent advances in the biological sciences and explore the possibility of public participation in scientific discourse, drawing on research and practice in art, biology, critical theory, anthropology, and cultural studies. After framing the subject in terms of both biology and art, Tactical Biopolitics discusses such topics as race and genetics (with contributions from leading biologists Richard Lewontin and Richard Levins); feminist bioscience; the politics of scientific expertise; bioart and the public sphere (with an essay by artist Claire Pentecost); activism and public health (with an essay by Treatment Action Group co-founder Mark Harrington); biosecurity after 9/11 (with essays by artists' collective Critical Art Ensemble and anthropologist Paul Rabinow); and human-animal interaction (with a framing essay by cultural theorist Donna Haraway). Contributors Gaymon Bennett, Larry Carbone, Karen Cardozo, Gary Cass, Beatriz da Costa, Oron Catts, Gabriella Coleman, Critical Art Ensemble, Gwen D'Arcangelis, Troy Duster, Donna Haraway, Mark Harrington, Jens Hauser, Kathy High, Fatimah Jackson, Gwyneth Jones, Jonathan King, Richard Levins, Richard Lewontin, Rachel Mayeri, Sherie McDonald, Claire Pentecost, Kavita Philip, Paul Rabinow, Banu Subramanian, subRosa, Abha Sur, Samir Sur, Jacqueline Stevens, Eugene Thacker, Paul Vanouse, Ionat Zurr
Publisher: MIT Press
ISBN: 0262514915
Category : Social Science
Languages : en
Pages : 535
Book Description
Scientists, scholars, and artists consider the political significance of recent advances in the biological sciences. Popular culture in this “biological century” seems to feed on proliferating fears, anxieties, and hopes around the life sciences at a time when such basic concepts as scientific truth, race and gender identity, and the human itself are destabilized in the public eye. Tactical Biopolitics suggests that the political challenges at the intersection of life, science, and art are best addressed through a combination of artistic intervention, critical theorizing, and reflective practices. Transcending disciplinary boundaries, contributions to this volume focus on the political significance of recent advances in the biological sciences and explore the possibility of public participation in scientific discourse, drawing on research and practice in art, biology, critical theory, anthropology, and cultural studies. After framing the subject in terms of both biology and art, Tactical Biopolitics discusses such topics as race and genetics (with contributions from leading biologists Richard Lewontin and Richard Levins); feminist bioscience; the politics of scientific expertise; bioart and the public sphere (with an essay by artist Claire Pentecost); activism and public health (with an essay by Treatment Action Group co-founder Mark Harrington); biosecurity after 9/11 (with essays by artists' collective Critical Art Ensemble and anthropologist Paul Rabinow); and human-animal interaction (with a framing essay by cultural theorist Donna Haraway). Contributors Gaymon Bennett, Larry Carbone, Karen Cardozo, Gary Cass, Beatriz da Costa, Oron Catts, Gabriella Coleman, Critical Art Ensemble, Gwen D'Arcangelis, Troy Duster, Donna Haraway, Mark Harrington, Jens Hauser, Kathy High, Fatimah Jackson, Gwyneth Jones, Jonathan King, Richard Levins, Richard Lewontin, Rachel Mayeri, Sherie McDonald, Claire Pentecost, Kavita Philip, Paul Rabinow, Banu Subramanian, subRosa, Abha Sur, Samir Sur, Jacqueline Stevens, Eugene Thacker, Paul Vanouse, Ionat Zurr
Super Friends (1976-) #25
Author: E. Nelson Bridwell
Publisher: DC Comics
ISBN:
Category : Comics & Graphic Novels
Languages : en
Pages : 20
Book Description
“Puppets of the Overlord.” The Overlord uses mind control to turn the Super Friends into bad guys.
Publisher: DC Comics
ISBN:
Category : Comics & Graphic Novels
Languages : en
Pages : 20
Book Description
“Puppets of the Overlord.” The Overlord uses mind control to turn the Super Friends into bad guys.
Sephardic Flavors
Author: Joyce Goldstein
Publisher: Chronicle Books
ISBN: 9780811826624
Category : Cooking
Languages : en
Pages : 216
Book Description
Introduces a collection of recipes that combine the cooking traditions of Judaism with the traditions from Spain, Portugal, Italy, Greece, and Turkey.
Publisher: Chronicle Books
ISBN: 9780811826624
Category : Cooking
Languages : en
Pages : 216
Book Description
Introduces a collection of recipes that combine the cooking traditions of Judaism with the traditions from Spain, Portugal, Italy, Greece, and Turkey.
Meals, Music, and Muses
Author: Alexander Smalls
Publisher: Flatiron Books
ISBN: 1250241006
Category : Cooking
Languages : en
Pages : 364
Book Description
Iconic chef and world-renowned opera singer Alexander Smalls marries two of his greatest passions—food and music—in Meals, Music, and Muses. More than just a cookbook, Smalls takes readers on a delicious journey through the South to examine the food that has shaped the region. Each chapter is named for a type of music to help readers understand the spirit that animates these recipes. Filled with classic Southern recipes and twists on old favorites, this cookbook includes starters such as Hoppin’ John Cakes with Sweet Pepper Remoulade and Carolina Bourbon Barbecue Shrimp and Okra Skewers, and main dishes like Roast Quail in Bourbon Cream Sauce and Prime Rib Roast with Crawfish Onion Gravy. Complete with anecdotes of Smalls’s childhood in the Low Country and examinations of Southern musical tradition, Meals, Music, and Muses is a heritage cookbook in the tradition of Edna Lewis’s A Taste of Country Cooking.
Publisher: Flatiron Books
ISBN: 1250241006
Category : Cooking
Languages : en
Pages : 364
Book Description
Iconic chef and world-renowned opera singer Alexander Smalls marries two of his greatest passions—food and music—in Meals, Music, and Muses. More than just a cookbook, Smalls takes readers on a delicious journey through the South to examine the food that has shaped the region. Each chapter is named for a type of music to help readers understand the spirit that animates these recipes. Filled with classic Southern recipes and twists on old favorites, this cookbook includes starters such as Hoppin’ John Cakes with Sweet Pepper Remoulade and Carolina Bourbon Barbecue Shrimp and Okra Skewers, and main dishes like Roast Quail in Bourbon Cream Sauce and Prime Rib Roast with Crawfish Onion Gravy. Complete with anecdotes of Smalls’s childhood in the Low Country and examinations of Southern musical tradition, Meals, Music, and Muses is a heritage cookbook in the tradition of Edna Lewis’s A Taste of Country Cooking.
Between Harlem and Heaven
Author: JJ Johnson
Publisher: Macmillan + ORM
ISBN: 1250139376
Category : Cooking
Languages : en
Pages : 375
Book Description
Winner of the James Beard Award for Best American Cookbook “Between Harlem and Heaven presents a captivatingly original cuisine. Afro-Asian-American cooking is packed with unique and delicious layers of flavor. These stories and recipes lay praise to the immense influence the African Diaspora has had on global cuisine.”— Sean Brock In two of the most renowned and historic venues in Harlem, Alexander Smalls and JJ Johnson created a unique take on the Afro-Asian-American flavor profile. Their foundation was a collective three decades of traveling the African diaspora, meeting and eating with chefs of color, and researching the wide reach of a truly global cuisine; their inspiration was how African, Asian, and African-American influences criss-crossed cuisines all around the world. They present here for the first time over 100 recipes that go beyond just one place, taking you, as noted by The New Yorker, “somewhere between Harlem and heaven.” This book branches far beyond "soul food" to explore the melding of Asian, African, and American flavors. The Afro Asian flavor profile is a window into the intersection of the Asian diaspora and the African diaspora. An homage to this cultural culinary path and the grievances and triumphs along the way, Between Harlem and Heaven isn’t fusion, but a glimpse into a cuisine that made its way into the thick of Harlem's cultural renaissance. JJ Johnson and Alexander Smalls bring these flavors and rich cultural history into your home kitchen with recipes for... - Grilled Watermelon Salad with Lime Mango Dressing and Cornbread Croutons, - Feijoada with Black Beans and Spicy Lamb Sausage, - Creamy Macaroni and Cheese Casserole with Rosemary and Caramelized Shallots, - Festive punches and flavorful easy sides, sauces, and marinades to incorporate into your everyday cooking life. Complete with essays on the history of Minton’s Jazz Club, the melting pot that is Harlem, and the Afro-Asian flavor profile by bestselling coauthor Veronica Chambers, who just published the wildly successful Yes, Chef by Marcus Samuelsson, this cookbook brings the rich history of the Harlem food scene back to the home cook. “This is more than just a cookbook. Alexander and JJ take us on a culinary journey through space and time that started more than 400 years ago, on the shores of West Africa. Through inspiring recipes that have survived the Middle Passage to seamlessly embrace Asian influences, this book is a testimony to the fact that food transcends borders." — Chef Pierre Thiam
Publisher: Macmillan + ORM
ISBN: 1250139376
Category : Cooking
Languages : en
Pages : 375
Book Description
Winner of the James Beard Award for Best American Cookbook “Between Harlem and Heaven presents a captivatingly original cuisine. Afro-Asian-American cooking is packed with unique and delicious layers of flavor. These stories and recipes lay praise to the immense influence the African Diaspora has had on global cuisine.”— Sean Brock In two of the most renowned and historic venues in Harlem, Alexander Smalls and JJ Johnson created a unique take on the Afro-Asian-American flavor profile. Their foundation was a collective three decades of traveling the African diaspora, meeting and eating with chefs of color, and researching the wide reach of a truly global cuisine; their inspiration was how African, Asian, and African-American influences criss-crossed cuisines all around the world. They present here for the first time over 100 recipes that go beyond just one place, taking you, as noted by The New Yorker, “somewhere between Harlem and heaven.” This book branches far beyond "soul food" to explore the melding of Asian, African, and American flavors. The Afro Asian flavor profile is a window into the intersection of the Asian diaspora and the African diaspora. An homage to this cultural culinary path and the grievances and triumphs along the way, Between Harlem and Heaven isn’t fusion, but a glimpse into a cuisine that made its way into the thick of Harlem's cultural renaissance. JJ Johnson and Alexander Smalls bring these flavors and rich cultural history into your home kitchen with recipes for... - Grilled Watermelon Salad with Lime Mango Dressing and Cornbread Croutons, - Feijoada with Black Beans and Spicy Lamb Sausage, - Creamy Macaroni and Cheese Casserole with Rosemary and Caramelized Shallots, - Festive punches and flavorful easy sides, sauces, and marinades to incorporate into your everyday cooking life. Complete with essays on the history of Minton’s Jazz Club, the melting pot that is Harlem, and the Afro-Asian flavor profile by bestselling coauthor Veronica Chambers, who just published the wildly successful Yes, Chef by Marcus Samuelsson, this cookbook brings the rich history of the Harlem food scene back to the home cook. “This is more than just a cookbook. Alexander and JJ take us on a culinary journey through space and time that started more than 400 years ago, on the shores of West Africa. Through inspiring recipes that have survived the Middle Passage to seamlessly embrace Asian influences, this book is a testimony to the fact that food transcends borders." — Chef Pierre Thiam
Beatriz da Costa
Author: Daniela Lieja Quintanar
Publisher: MIT Press
ISBN: 0262549484
Category : Art
Languages : en
Pages : 263
Book Description
A long overdue look at the artistic investigations of the late artist Beatriz da Costa, revealing the depth and prescience of her work. Beatriz da Costa: (un)disciplinary tactics is the most comprehensive documentation and analysis to date of late artist Beatriz da Costa’s (1974–2012) groundbreaking work. As a retrospective of a brilliant young artist, it renders a social portrait of her artistic practice by both contextualizing the work in its historical period (late 1990s to early 2010s) and extending the work’s socio-political concerns to the present. The book, edited by Daniela Lieja Quintanar, features a collection of essays by curators, artists, and researchers from a variety of fields, including technoscience, tactical media, cancer research, environmental justice, performance art, and participatory art. It also includes a group of reflections written by former collaborators and close friends. Beginning with da Costa’s early projects in the late 1990s as a student in the arts and robotics at Carnegie Mellon University, the book surveys her collaborative work with collectives Critical Art Ensemble and Preemptive Media, as well as her research-based and large-scale installations made in the early 2000s. The publication is a faithful record of da Costa’s entire oeuvre, including information about artworks she left incomplete due to financial, health, or time limitations. Additionally, the book includes da Costa’s own critical writing on art and politics, as well as self-authored descriptions of her own work and an unflinching interview with cancer researcher Robert Schneider, who was a fundamental figure for da Costa at the end of her young life. The book accompanies a solo exhibition at LACE (Los Angeles Contemporary Exhibitions) as part of the Getty’s PST ART: Art & Science Collide initiative.
Publisher: MIT Press
ISBN: 0262549484
Category : Art
Languages : en
Pages : 263
Book Description
A long overdue look at the artistic investigations of the late artist Beatriz da Costa, revealing the depth and prescience of her work. Beatriz da Costa: (un)disciplinary tactics is the most comprehensive documentation and analysis to date of late artist Beatriz da Costa’s (1974–2012) groundbreaking work. As a retrospective of a brilliant young artist, it renders a social portrait of her artistic practice by both contextualizing the work in its historical period (late 1990s to early 2010s) and extending the work’s socio-political concerns to the present. The book, edited by Daniela Lieja Quintanar, features a collection of essays by curators, artists, and researchers from a variety of fields, including technoscience, tactical media, cancer research, environmental justice, performance art, and participatory art. It also includes a group of reflections written by former collaborators and close friends. Beginning with da Costa’s early projects in the late 1990s as a student in the arts and robotics at Carnegie Mellon University, the book surveys her collaborative work with collectives Critical Art Ensemble and Preemptive Media, as well as her research-based and large-scale installations made in the early 2000s. The publication is a faithful record of da Costa’s entire oeuvre, including information about artworks she left incomplete due to financial, health, or time limitations. Additionally, the book includes da Costa’s own critical writing on art and politics, as well as self-authored descriptions of her own work and an unflinching interview with cancer researcher Robert Schneider, who was a fundamental figure for da Costa at the end of her young life. The book accompanies a solo exhibition at LACE (Los Angeles Contemporary Exhibitions) as part of the Getty’s PST ART: Art & Science Collide initiative.
Decoys and Disruptions
Author: Martha Rosler
Publisher: MIT Press
ISBN: 0262681587
Category : Art
Languages : en
Pages : 403
Book Description
The first comprehensive collection of writings by Martha Rosler considers the intersection of art and politics, the operation of art systems, feminist art practices, and the media. Decoys and Disruptions is the first comprehensive collection of writings by American artist and critic Martha Rosler. Best known for her videos and photography, Rosler has also been an original and influential cultural critic and theorist for over twenty-five years. The writings collected here address such key topics as documentary photography, feminist art, video, government patronage of the arts, censorship, and the future of digitally based photographic media. Taken together, these thirteen essays not only show Rosler's importance as a critic but also offer an essential resource for readers interested in the issues confronting contemporary art. The essays in this collection illustrate Rosler's ongoing investigation into means of exposing truth and provoking change, providing a retrospective of characteristic issues in her work. Mixing analysis and wit, Rosler challenges many of the fundamental precepts of contemporary art practice. Her influential essay, "In, around, and afterthoughts: on documentary photography," almost single-handedly dismantled the myth of liberal documentary photography when it appeared. Many of the essays in this volume have had a similarly wide-ranging influence; others are published here for the first time. Illustrating the essays are 81 images by Rosler and other artists and photographers.
Publisher: MIT Press
ISBN: 0262681587
Category : Art
Languages : en
Pages : 403
Book Description
The first comprehensive collection of writings by Martha Rosler considers the intersection of art and politics, the operation of art systems, feminist art practices, and the media. Decoys and Disruptions is the first comprehensive collection of writings by American artist and critic Martha Rosler. Best known for her videos and photography, Rosler has also been an original and influential cultural critic and theorist for over twenty-five years. The writings collected here address such key topics as documentary photography, feminist art, video, government patronage of the arts, censorship, and the future of digitally based photographic media. Taken together, these thirteen essays not only show Rosler's importance as a critic but also offer an essential resource for readers interested in the issues confronting contemporary art. The essays in this collection illustrate Rosler's ongoing investigation into means of exposing truth and provoking change, providing a retrospective of characteristic issues in her work. Mixing analysis and wit, Rosler challenges many of the fundamental precepts of contemporary art practice. Her influential essay, "In, around, and afterthoughts: on documentary photography," almost single-handedly dismantled the myth of liberal documentary photography when it appeared. Many of the essays in this volume have had a similarly wide-ranging influence; others are published here for the first time. Illustrating the essays are 81 images by Rosler and other artists and photographers.
Lina Bo Bardi
Author: José Esparza Chong Cuy
Publisher: National Geographic Books
ISBN: 3791359649
Category : Architecture
Languages : en
Pages : 0
Book Description
From furniture and exhibition design to monumental domestic and public architectural projects, the breadth of Lina Bo Bardi's multidisciplinary work is showcased in this richly illustrated book. Lina Bo Bardi is regarded as one of the most important architects in Brazil's history. Beginning her career as a Modernist architect in Rome, Bo Bardi and her husband emigrated to Brazil following the end of WWII. Bo Bardi quickly resumed her practice in her adopted homeland with architecture that was both modern and firmly rooted in the culture of Brazil. In 1951 she designed "Casa de Vidro" ("Glass House"), her first built work, where she and her husband would live for the rest of their lives. She also designed the Museu de Arte de São Paulo (São Paulo Art Museum), a landmark of Latin American modernist architecture which opened in 1968. It was for this museum she created the iconic glass easel display system, which remains radical to date. This book presents a comprehensive record of Bo Bardi's overarching approach to art and architecture and shows how her exhibition designs, curatorial projects, and writing informed her spatial designs. Essays on Bo Bardi's life and work accompany archival material such as design sketches and writings by the artist, giving new insight into the conceptual and material processes behind this radical thinker and creator's projects. Published with MASP, Museo Jumex, and Museum of Contemporary Art Chicago
Publisher: National Geographic Books
ISBN: 3791359649
Category : Architecture
Languages : en
Pages : 0
Book Description
From furniture and exhibition design to monumental domestic and public architectural projects, the breadth of Lina Bo Bardi's multidisciplinary work is showcased in this richly illustrated book. Lina Bo Bardi is regarded as one of the most important architects in Brazil's history. Beginning her career as a Modernist architect in Rome, Bo Bardi and her husband emigrated to Brazil following the end of WWII. Bo Bardi quickly resumed her practice in her adopted homeland with architecture that was both modern and firmly rooted in the culture of Brazil. In 1951 she designed "Casa de Vidro" ("Glass House"), her first built work, where she and her husband would live for the rest of their lives. She also designed the Museu de Arte de São Paulo (São Paulo Art Museum), a landmark of Latin American modernist architecture which opened in 1968. It was for this museum she created the iconic glass easel display system, which remains radical to date. This book presents a comprehensive record of Bo Bardi's overarching approach to art and architecture and shows how her exhibition designs, curatorial projects, and writing informed her spatial designs. Essays on Bo Bardi's life and work accompany archival material such as design sketches and writings by the artist, giving new insight into the conceptual and material processes behind this radical thinker and creator's projects. Published with MASP, Museo Jumex, and Museum of Contemporary Art Chicago
Art and Politics
Author: Claudia Mesch
Publisher: Bloomsbury Publishing
ISBN: 0857734105
Category : Art
Languages : en
Pages : 296
Book Description
Contemporary art is increasingly concerned with swaying the opinions of its viewier. To do so, the art employs various strategies to convey a political message. This book provides readers with the tools to decode and appreciate political art, a crucial and understudied direction in post-war art. From the postwar works of Pablo Picasso and Alexander Deineka to thie Border Film Project and web-based works of Beatriz da Costa, Art and Politics: a Small History of Art for Social Change after 1945 considers how artists visual or otherwise have engaged with major political and grassroots movements, particularly after 1960. With its broad definition of the political, this book features chapters on postcolonialism, feminism, the anti-war movement, environmentalism, gay rights and anti-globiliaztion. It charts how individual artworks reverberated with enormous idealogical shifts. While emphasising the West, Art and Politics takes global developments into account as well - looking at art production practiced by postcolonial African, Latin American and Middle Eastern artists. Its case-study approach to the subject provides the reader with an overview of a most complex subject. This book will also challenge its readers to consider often devalued and marginalised political artworks as properly part of the history of modern and contemporary art.
Publisher: Bloomsbury Publishing
ISBN: 0857734105
Category : Art
Languages : en
Pages : 296
Book Description
Contemporary art is increasingly concerned with swaying the opinions of its viewier. To do so, the art employs various strategies to convey a political message. This book provides readers with the tools to decode and appreciate political art, a crucial and understudied direction in post-war art. From the postwar works of Pablo Picasso and Alexander Deineka to thie Border Film Project and web-based works of Beatriz da Costa, Art and Politics: a Small History of Art for Social Change after 1945 considers how artists visual or otherwise have engaged with major political and grassroots movements, particularly after 1960. With its broad definition of the political, this book features chapters on postcolonialism, feminism, the anti-war movement, environmentalism, gay rights and anti-globiliaztion. It charts how individual artworks reverberated with enormous idealogical shifts. While emphasising the West, Art and Politics takes global developments into account as well - looking at art production practiced by postcolonial African, Latin American and Middle Eastern artists. Its case-study approach to the subject provides the reader with an overview of a most complex subject. This book will also challenge its readers to consider often devalued and marginalised political artworks as properly part of the history of modern and contemporary art.
Managing Social Media Practices in the Digital Economy
Author: Alavi, Shirin
Publisher: IGI Global
ISBN: 1799821870
Category : Business & Economics
Languages : en
Pages : 312
Book Description
Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success. Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students.
Publisher: IGI Global
ISBN: 1799821870
Category : Business & Economics
Languages : en
Pages : 312
Book Description
Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success. Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students.