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Beating the Commodity Trap

Beating the Commodity Trap PDF Author: Richard A. D'Aveni
Publisher: Harvard Business Press
ISBN: 1422103153
Category : Business & Economics
Languages : en
Pages : 209

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Book Description
In this book, Richard D'Aveni provides a radical new framework for fighting commoditization. Drawing on an in-depth study of more than 30 industries, he provides a tool for diagnosing your competitive position and shows you how to strengthen it.