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Author: Jessica Kleiman
Publisher: Red Wheel/Weiser
ISBN: 1601637241
Category : Business & Economics
Languages : en
Pages : 159
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Book Description
In one of the toughest job markets in more than 20 years, applying the art of self-promotion is more vital than ever. Be Your Own Best Publicist shows anyone looking to land a new job, attract freelance assignments, stay essential in a current position, or get that coveted promotion, how they can use public relations skills to achieve his or her goals. Written by seasoned public relations pros Jessica Kleiman and Meryl Weinsaft Cooper, this helpful, easy-to-follow guide breaks down the fundamentals of PR and how to implement them to successfully promote yourself. Be Your Own Best Publicist will teach you how to: Set a personal PR strategy that gets results Build key message points and deliver them with style Craft the perfect "pitch" for each situation Network and develop relationships that will help you get ahead Use creativity to stand out from the competition Through humorous, informative anecdotes plus user-friendly tips and exercises, Be Your Own Best Publicist will arm you with the confidence, knowledge and tactics to help you market yourself in the workplace. Jessica Kleiman and Meryl Weinsaft Cooper have a combined 30-plus years experience in the public relations industry, having worked both in-house and on the agency side.
Author: Jessica Kleiman
Publisher: Red Wheel/Weiser
ISBN: 1601637241
Category : Business & Economics
Languages : en
Pages : 159
Get Book Here
Book Description
In one of the toughest job markets in more than 20 years, applying the art of self-promotion is more vital than ever. Be Your Own Best Publicist shows anyone looking to land a new job, attract freelance assignments, stay essential in a current position, or get that coveted promotion, how they can use public relations skills to achieve his or her goals. Written by seasoned public relations pros Jessica Kleiman and Meryl Weinsaft Cooper, this helpful, easy-to-follow guide breaks down the fundamentals of PR and how to implement them to successfully promote yourself. Be Your Own Best Publicist will teach you how to: Set a personal PR strategy that gets results Build key message points and deliver them with style Craft the perfect "pitch" for each situation Network and develop relationships that will help you get ahead Use creativity to stand out from the competition Through humorous, informative anecdotes plus user-friendly tips and exercises, Be Your Own Best Publicist will arm you with the confidence, knowledge and tactics to help you market yourself in the workplace. Jessica Kleiman and Meryl Weinsaft Cooper have a combined 30-plus years experience in the public relations industry, having worked both in-house and on the agency side.
Author: Meredith Fineman
Publisher: Penguin
ISBN: 0593086813
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
This effortless and unapologetic approach to self-promotion will manage your anxiety and allow you to champion yourself. Does talking about your accomplishments feel scary or icky because you're worried people will think you're "obnoxious"? Does it feel more natural to "put your head down and do the work"? Are you tired of watching the loudest people in your industry get disproportionate praise and rewards? If you answered "yes" to any of the above, you might be self-sabotaging. You need to learn to Brag Better. Meredith Fineman has built a career working with "The Qualified Quiet": smart people who struggle to talk about themselves and thus go underestimated or unrecognized. Now, she shares the surefire and anxiety-proof strategies that have helped her clients effectively communicate their achievements and skillsets to others. Bragging Better doesn't require false bravado, talking over people, or pretending to be more qualified than you are. Instead, Fineman advocates finding quiet confidence in your opinions, abilities, and background, and then turning up the volume. In this book, you will learn the career-changing tools she's developed over the past decade that make bragging feel easy, including: Get remembered by focusing your personal brand and voice on key adjectives (like "effective, subtle, and edgy") Practice explaining what you do in simple, sticky terms to earn respect and recognition from the public and people at work. Eliminate words that undermine your work and find better ones--like your bio saying you're "trying" or "attempting" to do something instead that you ARE doing it. If you're ready to begin Bragging Better--to telling the truth about your accomplishments with grace and confidence--this book is for you.
Author: Wally Lamb
Publisher: Harper Collins
ISBN: 0062199021
Category : Fiction
Languages : en
Pages : 466
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Book Description
“A mesmerizing novel about a family in crisis.”— Miami Herald A disquieting and ultimately uplifting novel about a marriage, a family, and human resilience in the face of tragedy, from Wally Lamb, the New York Times bestselling author of The Hour I First Believed and I Know This Much Is True. After 27 years of marriage and three children, Anna Oh—wife, mother, outsider artist—has fallen in love with Viveca, the wealthy Manhattan art dealer who orchestrated her success. They plan to wed in the Oh family’s hometown of Three Rivers in Connecticut. But the wedding provokes some very mixed reactions and opens a Pandora’s Box of toxic secrets—dark and painful truths that have festered below the surface of the Ohs’ lives. We Are Water is a layered portrait of marriage, family, and the inexorable need for understanding and connection, told in the alternating voices of the Ohs—nonconformist, Anna; her ex-husband, Orion, a psychologist; Ariane, the do-gooder daughter, and her twin, Andrew, the rebellious only son; and free-spirited Marissa, the youngest. It is also a portrait of modern America, exploring issues of class, changing social mores, the legacy of racial violence, and the nature of creativity and art. With humor and compassion, Wally Lamb brilliantly captures the essence of human experience and the ways in which we search for love and meaning in our lives.
Author: Dana Kaye
Publisher: Diversion Books
ISBN: 1682303799
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
“Out-of-the-box PR campaigns” for authors to get their books to legions of readers from “one of the best publicists in the business” (James Rollins, #1 New York Times bestselling author). From the rise of ebooks to the impact of online retail sales to the wide acceptance of self-publishing as a natural path, countless authors are writing books and then wondering what to do with them. Self-published authors need to know how to bring their book to market themselves and reach audiences without a publisher’s marketing or publicity department behind them. Even published authors want to supplement the work of in-house publicity managers and develop a direct relationship with everyone from the media to potential fans. As the head of her own independent PR firm, Kaye Publicity, Dana Kaye has been a driving force behind numerous bestselling authors across all genres, from thriller authors like Gregg Hurwitz and Jamie Freveletti to children’s authors like Liz Climo and Claudia Gray, and now she brings her insights to you. Kaye walks writers through all of their options, taking the anxiety out of the pitching process and teaching them how to be their own best promoters. Sharp, intuitive, and user-friendly, Dana Kaye’s guide is a must-have for all authors with bestselling aspirations. “There’s a reason I didn’t hire an outside publicist through my first ten books. It’s because I hadn’t yet met Dana. Smart, no-nonsense, creative, and to the point, she’s the best in the business.”—Gregg Hurwitz, New York Times bestselling author of Orphan X
Author: Tucker Max
Publisher: Lioncrest Publishing
ISBN: 1544514050
Category : Reference
Languages : en
Pages : 300
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Book Description
Ready to write your book? So why haven’t you done it yet? If you’re like most nonfiction authors, fears are holding you back. Sound familiar? Is my idea good enough? How do I structure a book? What exactly are the steps to write it? How do I stay motivated? What if I actually finish it, and it’s bad? Worst of all: what if I publish it, and no one cares? How do I know if I’m even doing the right things? The truth is, writing a book can be scary and overwhelming—but it doesn’t have to be. There’s a way to know you’re on the right path and taking the right steps. How? By using a method that’s been validated with thousands of other Authors just like you. In fact, it’s the same exact process used to produce dozens of big bestsellers–including David Goggins’s Can’t Hurt Me, Tiffany Haddish’s The Last Black Unicorn, and Joey Coleman’s Never Lose a Customer Again. The Scribe Method is the tested and proven process that will help you navigate the entire book-writing process from start to finish–the right way. Written by 4x New York Times Bestselling Author Tucker Max and publishing expert Zach Obront, you’ll learn the step-by-step method that has helped over 1,500 authors write and publish their books. Now a Wall Street Journal Bestseller itself, The Scribe Method is specifically designed for business leaders, personal development gurus, entrepreneurs, and any expert in their field who has accumulated years of hard-won knowledge and wants to put it out into the world. Forget the rest of the books written by pretenders. This is the ultimate resource for anyone who wants to professionally write a great nonfiction book.
Author: Melanie Rembrandt
Publisher: Rembrandt Communications
ISBN: 0982695055
Category : Public relations
Languages : en
Pages : 89
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Book Description
How to do your own public relations to boost sales, awareness and credibility fast without wasting time, money or other resources!
Author: Jodee Blanco
Publisher: Skyhorse Publishing Inc.
ISBN: 9781581153491
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
This text provides authors and publishers with information on how to conceptualize, develop and implement a winning, multi-dimensional book campaign. It discusses differences between trade and consumers and how to construct a campaign and also includes exercises.
Author: Barbara Linn Probst
Publisher: Simon and Schuster
ISBN: 1631528912
Category : Fiction
Languages : en
Pages : 335
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Book Description
A chance meeting with a charismatic photographer will forever change Elizabeth’s life. Until she met Richard, Elizabeth's relationship with Georgia O’Keeffe and her little-known Hawaii paintings was purely academic. Now it’s personal. Richard tells Elizabeth that the only way she can truly understand O’Keeffe isn’t with her mind—it’s by getting into O’Keeffe’s skin and reenacting her famous nude photos. In the intimacy of Richard’s studio, Elizabeth experiences a new, intoxicating abandon and fullness. It never occurs to her that the photographs might be made public, especially without her consent. Desperate to avoid exposure—she’s a rising star in the academic world and the mother of young children—Elizabeth demands that Richard dismantle the exhibit. But he refuses. The pictures are his art. His property, not hers. As word of the photos spreads, Elizabeth unwittingly becomes a feminist heroine to her students, who misunderstand her motives in posing. To the university, however, her actions are a public scandal. To her husband, they’re a public humiliation. Yet Richard has reawakened an awareness that’s haunted Elizabeth since she was a child—the truth that cerebral knowledge will never be enough. Now she must face the question: How much is she willing to risk to be truly seen and known?
Author: Jay Bernstein
Publisher: ECW/ORIM
ISBN: 1770900438
Category : Performing Arts
Languages : en
Pages : 375
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Book Description
This memoir by the legendary publicist offers “an intimate glimpse into the best and the worst of the golden age of Hollywood” (Stacy Keach, Golden Globe Award–nominated actor). Jay Bernstein, an entertainment industry fixture who helped launch the careers of celebrities including Farrah Fawcett and Suzanne Somers, was famed for his sense of showmanship, his outrageous style, and the publicity stunts he engineered to get attention for his clients. Starmaker tells his story, from his childhood in Oklahoma City and his first job in a Hollywood mailroom to the ownership of his own public relations firm and his work as a television producer. In addition to a behind-the-scenes look at several generations of show business and hard-hitting insights about how the industry changed over the decades, Bernstein also describes the relationships he had with stars and his notorious techniques, such as paying women to throw hotel keys at Tom Jones, having Entertainment Tonight host Mary Hart’s legs insured for one million dollars, and getting married underwater for an episode of Lifestyles of the Rich and Famous. With the wisdom of experience and a sense of humor, this autobiography shares the intimate details of a fascinating Hollywood life.
Author: Scott Lorenz
Publisher:
ISBN:
Category :
Languages : en
Pages : 92
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Book Description
The Proven System For Finding a Title That Sells Your Book Nobody buys a book unless they're first attracted by the title and cover. If the title doesn't grab them it's game over. That's why Book Publicist Scott Lorenz of Westwind Book Marketing created a strategy for naming your book that'll get attention of potential buyers. Don't name your book until you've read Book Title Generator. Using the latest methods of getting a book ranked on search engines and in Amazon, Lorenz lays out a plan to help you get the right title for your book. Lorenz asks authors to consider all options in the quest for the perfect book title. From using numbers, alliteration, idioms, and keyword research, Book Title Generator covers them all. Many famous books we all know today started out with dreadful titles. Learn why when a title was changed their book sales took off! As a Book Publicist Scott Lorenz has helped title hundreds of books and promoted hundreds more. He's a student of book titles and shares his nearly three decades of book marketing experience with authors in this book. Book Title Generator is designed to help authors and publishers spark the idea to lead them to the perfect book title. It's the surefire way to find your winning title.
