Be Shocked. The Effect of Shock Advertising on German Citizens and Italians Living in Germany PDF Download
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Author: Jennifer Monz
Publisher:
ISBN: 9783668654822
Category :
Languages : en
Pages : 88
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Book Description
Bachelor Thesis from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, Heidelberg International Business Academy, language: English, abstract: In 2007, the Dolce and Gabbana print advertisement campaign triggered different reactions in Germany. Some ethnic entities, such as Italian citizens tended to react intensely to the provocative advertising, in their country of origin there were even grave protests against Dolce and Gabbana. German citizens however did not seem to be impacted in such an intense way. This seems to be due to the fact that the basic elements of culture, which are social structure, language, communication, religion and values and attitudes differ between ethnic entities. Moreover these different norms and values are affected by the affiliation of a collective, signifying that within an ethnic entity, Italian citizens, who live in Germany, norms and values of individuals are similar. In particular the elements religion, values and attitudes seem to be of crucial importance as Dahl et al. (2003:269) state that 'shocking advertising content is that which attempts to surprise an audience by deliberately violating norms for societal values and personal ideals'. In order to examine how effective shock advertisement is applied on Germans and Italians in Germany a literature review on shock advertisement and the respective culture was conducted. The outcome of the literature review are several hypotheses, which were verified or confuted respectively. Therefore primary data was quantitatively, through questionnaires, and qualitatively, through semi-structured interviews, collected. This led to pivotal findings and conclusions, which are ascribable to cultural differences of Germans and Italians. The conclusion and findings of this research might be crucial for organisations and companies, which do not intend to communicate exclusively to their standard target group, Germans, but also to
Author: Jennifer Monz
Publisher:
ISBN: 9783668654822
Category :
Languages : en
Pages : 88
Get Book Here
Book Description
Bachelor Thesis from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, Heidelberg International Business Academy, language: English, abstract: In 2007, the Dolce and Gabbana print advertisement campaign triggered different reactions in Germany. Some ethnic entities, such as Italian citizens tended to react intensely to the provocative advertising, in their country of origin there were even grave protests against Dolce and Gabbana. German citizens however did not seem to be impacted in such an intense way. This seems to be due to the fact that the basic elements of culture, which are social structure, language, communication, religion and values and attitudes differ between ethnic entities. Moreover these different norms and values are affected by the affiliation of a collective, signifying that within an ethnic entity, Italian citizens, who live in Germany, norms and values of individuals are similar. In particular the elements religion, values and attitudes seem to be of crucial importance as Dahl et al. (2003:269) state that 'shocking advertising content is that which attempts to surprise an audience by deliberately violating norms for societal values and personal ideals'. In order to examine how effective shock advertisement is applied on Germans and Italians in Germany a literature review on shock advertisement and the respective culture was conducted. The outcome of the literature review are several hypotheses, which were verified or confuted respectively. Therefore primary data was quantitatively, through questionnaires, and qualitatively, through semi-structured interviews, collected. This led to pivotal findings and conclusions, which are ascribable to cultural differences of Germans and Italians. The conclusion and findings of this research might be crucial for organisations and companies, which do not intend to communicate exclusively to their standard target group, Germans, but also to
Author: Keith Lowe
Publisher: St. Martin's Press
ISBN: 1250015049
Category : History
Languages : en
Pages : 480
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Book Description
The Second World War might have officially ended in May 1945, but in reality it rumbled on for another ten years... The end of the Second World War in Europe is one of the twentieth century's most iconic moments. It is fondly remembered as a time when cheering crowds filled the streets, danced, drank and made love until the small hours. These images of victory and celebration are so strong in our minds that the period of anarchy and civil war that followed has been forgotten. Across Europe, landscapes had been ravaged, entire cities razed and more than thirty million people had been killed in the war. The institutions that we now take for granted - such as the police, the media, transport, local and national government - were either entirely absent or hopelessly compromised. Crime rates were soaring, economies collapsing, and the European population was hovering on the brink of starvation. In Savage Continent, Keith Lowe describes a continent still racked by violence, where large sections of the population had yet to accept that the war was over. Individuals, communities and sometimes whole nations sought vengeance for the wrongs that had been done to them during the war. Germans and collaborators everywhere were rounded up, tormented and summarily executed. Concentration camps were reopened and filled with new victims who were tortured and starved. Violent anti-Semitism was reborn, sparking murders and new pogroms across Europe. Massacres were an integral part of the chaos and in some places – particularly Greece, Yugoslavia and Poland, as well as parts of Italy and France – they led to brutal civil wars. In some of the greatest acts of ethnic cleansing the world has ever seen, tens of millions were expelled from their ancestral homelands, often with the implicit blessing of the Allied authorities. Savage Continent is the story of post WWII Europe, in all its ugly detail, from the end of the war right up until the establishment of an uneasy stability across Europe towards the end of the 1940s. Based principally on primary sources from a dozen countries, Savage Continent is a frightening and thrilling chronicle of a world gone mad, the standard history of post WWII Europe for years to come.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 96
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Book Description
The Advocate is a lesbian, gay, bisexual, transgender (LGBT) monthly newsmagazine. Established in 1967, it is the oldest continuing LGBT publication in the United States.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 72
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Book Description
The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 116
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Book Description
The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Author: Maryellen Fullerton
Publisher: Human Rights Watch
ISBN: 9781564321497
Category : Social Science
Languages : en
Pages : 122
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Book Description
Human Rights Watch conducts regular, systematic investigations of human rights abuses in some seventy countries around the world. It addresses the human rights practices of governments of all political stripes, of all geopolitical alignments, and of all ethnic and religious persuasions. In internal wars it documents violations by both governments and rebel groups. Human Rights Watch defends freedom of thought and expression, due process and equal protection of the law; it documents and denounces murders, disappearances, torture, arbitrary imprisonment, exile, censorship and other abuses of internationally recognized human rights.
Author: John Maynard Keynes
Publisher: Simon Publications LLC
ISBN: 9781931541138
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
John Maynard Keynes, then a rising young economist, participated in the Paris Peace Conference in 1919 as chief representative of the British Treasury and advisor to Prime Minister David Lloyd George. He resigned after desperately trying and failing to reduce the huge demands for reparations being made on Germany. The Economic Consequences of the Peace is Keynes' brilliant and prophetic analysis of the effects that the peace treaty would have both on Germany and, even more fatefully, the world.
Author: Robert J. Hanyok
Publisher: Courier Corporation
ISBN: 0486481271
Category : History
Languages : en
Pages : 226
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Book Description
This official government publication investigates the impact of the Holocaust on the Western powers' intelligence-gathering community. It explains the archival organization of wartime records accumulated by the U.S. Army's Signal Intelligence Service and Britain's Government Code and Cypher School. It also summarizes Holocaust-related information intercepted during the war years.
Author: United States Strategic Bombing Survey
Publisher:
ISBN:
Category : Bombing, Aerial
Languages : en
Pages : 152
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Book Description
Author: Mica Nava
Publisher: Routledge
ISBN: 1136181792
Category : Art
Languages : en
Pages : 372
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Book Description
Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research. Advertising and Consumption constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic research and engage with existing theoretical and historical work to form a volume which is a challenging companion to studies in this field.
