Author: Gavin Ambrose
Publisher: AVA Publishing
ISBN: 2940373310
Category : Art
Languages : en
Pages : 187
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Book Description
The fifth book in the Basics Design Series, Colour by Gavin Ambrose and Paul Harris examines in detail two distinct areas of colour usage in design. Firstly the book explores in depth what colours mean, their inherent associations and their cultural connotations. Building on this information the book then tackles how to control colour in a design in order to achieve a desired effect or fulfill a specific brief. Starting with the basic principles of colour how light works, colour wheels, colour combinations and harmonies the book builds on these principles and explains how the designer, or design student, can accurately and intentionally control colour. Examples from contemporary designers that push the envelope of colour in design are used to bring the principles under discussion alive. These examples demonstrate how the many substrates and printing techniques, including coloured paper stocks and unusual and innovative ink combinations, can dramatically alter the impact of a design.
Author: Gavin Ambrose
Publisher: Bloomsbury Publishing
ISBN: 2940439117
Category : Design
Languages : en
Pages : 186
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Book Description
Basics Design 05: Colour is a guide to the use of colour in graphic design. Colour is used to represent thoughts and emotions in a way that no other element of design can. This book explores in depth what colours mean; their inherent associations and cultural connotations. It then tackles how to control colour in a design in order to achieve a desired effect or to fulfil a specific brief. Starting with the basic principles of colour – how light works, colour wheels, colour combinations and harmonies – the book builds on these principles and explains how the designer can accurately and intentionally control colour.
Author: John Hopkins
Publisher: AVA Publishing
ISBN: 2940411158
Category : Art
Languages : en
Pages : 179
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Book Description
Presenting a fresh perspective on the basic principles and practices of contemporary drawing styles, this work describes the process of fashion drawing, offers advice on the selection of materials and media, discusses the stylized proportions of the fashion figure, and more.
Author: Gavin Ambrose
Publisher:
ISBN: 9782884790666
Category : Art
Languages : en
Pages : 0
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Book Description
Examines the two distinct areas of color usage in design. This book explores what colors mean, their inherent associations and their cultural connotations. It then tackles how to control color in a design in order to achieve a desired effect or fulfill a specific brief. Suitable for visual arts students, this title provides them a theoretical and practical exploration of each of the fundamental topics within the discipline of Graphic Design. It demonstrates how a creative approach to format selection and presentation space can produce dramatic results in both print and digital media..
Author: Gavin Ambrose
Publisher: AVA Publishing
ISBN: 2940373302
Category : Art
Languages : en
Pages : 179
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Book Description
Basics Design- Format represents the physical point of contact with the user; affecting how we receive a design's printed or online information. The book demonstrates how a creative approach to format selection and a careful consideration of presentation space can produce dramatic results within both print and digital media. It examines established format standards and, with the aid of fully-illustrated examples, suggests how thoughtful application of pre-existing models can add an extra dimension to design.
Author: Neil Leonard
Publisher: Bloomsbury Publishing
ISBN: 1350034088
Category : Design
Languages : en
Pages : 201
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Book Description
Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.
Author: Gavin Ambrose
Publisher: Bloomsbury Publishing
ISBN: 294044725X
Category : Design
Languages : en
Pages : 196
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Book Description
The Fundamentals of Creative Design (second edition) is an update to the popular first edition of the same name, in which Gavin Ambrose and Paul Harris introduce students to the various aspects of the graphic design. This volume provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish. This updated edition includes new and revised content and images, giving the volume a more contemporary feel.
Author: Chris Dorosz
Publisher: Bloomsbury Publishing USA
ISBN: 1628921919
Category : Architecture
Languages : en
Pages : 318
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Book Description
This textbook/workbook trains students' eyes to develop a visual understanding of color and the principles of design through guided observation and engaging activities. Lavishly illustrated with full-color graphics and photos, the book demonstrates how color and other design elements are combined in nature and the visual arts. Part One presents color, the most immediately noticeable element of design. Part Two integrates color with the other design elements and shows how they interact according to the principles of design. Students can apply their learning by completing a series of activities and record their work with photos for future reference.
Author:
Publisher: Chronicle Books
ISBN: 9780877013174
Category : Art
Languages : en
Pages : 144
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Book Description
1000's of colour combinations.
Author: Gavin Ambrose
Publisher: AVA Publishing
ISBN: 9782884790659
Category : Commercial art
Languages : en
Pages : 0
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Book Description
An introduction to the process of generating creative ideas and concepts, this book identifies methods used by designers to start the process that eventually leads to a finished piece of work. "Basics Design" offers a useable approach to design as a problem-solving activity.
