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Author: Gavin Ambrose
Publisher: AVA Publishing
ISBN: 2940373302
Category : Art
Languages : en
Pages : 179
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Book Description
Basics Design- Format represents the physical point of contact with the user; affecting how we receive a design's printed or online information. The book demonstrates how a creative approach to format selection and a careful consideration of presentation space can produce dramatic results within both print and digital media. It examines established format standards and, with the aid of fully-illustrated examples, suggests how thoughtful application of pre-existing models can add an extra dimension to design.
Author: Gavin Ambrose
Publisher: AVA Publishing
ISBN: 2940373302
Category : Art
Languages : en
Pages : 179
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Book Description
Basics Design- Format represents the physical point of contact with the user; affecting how we receive a design's printed or online information. The book demonstrates how a creative approach to format selection and a careful consideration of presentation space can produce dramatic results within both print and digital media. It examines established format standards and, with the aid of fully-illustrated examples, suggests how thoughtful application of pre-existing models can add an extra dimension to design.
Author: Elinor Renfrew
Publisher: AVA Publishing
ISBN: 2940373957
Category : Art
Languages : en
Pages : 179
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Book Description
Teaching the process of developing a fashion collection from initial design through development of product to the product's exhibition and sale, this guide is an essential resource for hopeful designers.
Author: Gavin Ambrose
Publisher: Bloomsbury Publishing
ISBN: 294044725X
Category : Design
Languages : en
Pages : 196
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Book Description
The Fundamentals of Creative Design (second edition) is an update to the popular first edition of the same name, in which Gavin Ambrose and Paul Harris introduce students to the various aspects of the graphic design. This volume provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish. This updated edition includes new and revised content and images, giving the volume a more contemporary feel.
Author: Steve MacLeod
Publisher: AVA Publishing
ISBN: 2940373051
Category : Art
Languages : en
Pages : 179
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Book Description
An exciting new addition to the successful Basics Photography series, Post-Production Black and White reveals the way images are captured and produced in black-and-white photography. Author Steve McLeod, a distinguished leader in imaging, focuses on the method, techniques, and processes, both in film and digital, needed to produce fine black-and-white photographic prints. Both a technical manual and a creative tool, this in-depth examination of the black-and-white process shows readers exactly how to create beautiful art prints or, simply, great prints of friends and family. * Author is a world-renowned leader in photographic imaging * Designed for students, packed with useful information for all photographers * Portable take-anywhere format
Author: Paul Harris
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Basics Design: Image examines the use of images as a fundamental component of graphic design. The book discusses two basic issues: what images mean and how we can create them. Images are used everywhere, from cinema posters to perfume packaging. They have the power to elicit a response and impart information. Images can, quite literally, 'paint a thousand words.' But understanding what they mean, when to use them and how to control them is becoming ever more crucial. A primer in basic semiotics, Basics Design: Image will unravel the often-complicated terminology associated with image 'reading'. On a practical level, this volume will introduce some of the many ways in which images are created; from reportage photography to illustration, computer generation to iconography and computer and print manipulation. Basics Design: Image aims to equip the contemporary designer with a series of tools and ideas. Inspirational examples from design agencies help support the discussion and allow the reader to see the relevance of fundamental principles in practice.
Author: Gavin Ambrose
Publisher: Bloomsbury Publishing
ISBN: 2940439036
Category : Design
Languages : en
Pages : 194
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Book Description
The Fundamentals of Graphic Design explores key aspects of design, including typography, art direction, production and finishing, environmental design, and self-promotion. It also examines the broader implications of graphic design, including social responsibility, its role in art and its future. The book places graphic design in its socio-historical context, discussing its influences and development. It is an ideal guide for anyone starting out or seeking a role in the world of graphic design.
Author: Gavin Ambrose
Publisher: AVA Publishing
ISBN: 9782884790659
Category : Commercial art
Languages : en
Pages : 0
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Book Description
An introduction to the process of generating creative ideas and concepts, this book identifies methods used by designers to start the process that eventually leads to a finished piece of work. "Basics Design" offers a useable approach to design as a problem-solving activity.
Author: Mark Wigan
Publisher: Bloomsbury Publishing
ISBN: 2940439362
Category : Design
Languages : en
Pages : 186
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Book Description
Basics Illustration 04: Global Contexts will take the reader on a journey through the international contemporary illustration landscape. In the twenty-first century, the field of illustration continues to evolve, and through a broad and contextual approach, this book illuminates its rich historical development, its contribution to civilizations of the past and its continuing cultural significance and promising future. All over the world, versatile, forward-thinking illustrators are having fun making pictures for defined contexts; seeking, sharing and creating both online and offline. Global Contexts features intelligent, allusive, compelling, incisive, humorous and inspiring illustrations by leading exponents past, present and future, embracing open approaches and new strategies to the subject. This is an essential reference book for any dedicated art and design student, aspiring illustrator, professional image-maker and anyone with an interest in this vibrant and dynamic form of expression.
Author: Robin Williams
Publisher: Pearson Education
ISBN: 0133966151
Category : Art
Languages : en
Pages : 241
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Book Description
This guide provides a simple, step-by-step process to better design. Techniques promise immediate results that forever change a reader's design eye. It contains dozens of examples.
Author: Bruce H. Walker
Publisher: SPIE Press
ISBN: 9780819427649
Category : Science
Languages : en
Pages : 366
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Book Description
This text aims to expose students to the science of optics and optical engineering without the complications of advanced physics and mathematical theory.
