Basic Principles of Design PDF Download
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Author: Manfred Maier
Publisher: Van Nostrand Reinhold
ISBN: 9780671608200
Category : Art
Languages : en
Pages : 384
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Book Description
Provides course descriptions and detailed illustrations and outlines teaching methods for an art program offered at the School of Design in Basel, Switzerland
Author: Manfred Maier
Publisher: Van Nostrand Reinhold
ISBN: 9780671608200
Category : Art
Languages : en
Pages : 384
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Book Description
Provides course descriptions and detailed illustrations and outlines teaching methods for an art program offered at the School of Design in Basel, Switzerland
Author: Robin Williams
Publisher: Pearson Education
ISBN: 0133966151
Category : Art
Languages : en
Pages : 241
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Book Description
This guide provides a simple, step-by-step process to better design. Techniques promise immediate results that forever change a reader's design eye. It contains dozens of examples.
Author: William Lidwell
Publisher: Rockport Pub
ISBN: 1592535879
Category : Art
Languages : en
Pages : 272
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Book Description
Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design.
Author: Fiona Raven
Publisher:
ISBN: 9780994096920
Category : Design
Languages : en
Pages : 0
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Book Description
Book Design Made Simple gives DIY authors, small presses, and graphic designers--novices and experts alike--the power to design their own books. It's the first comprehensive book of its kind, explaining every step from installing Adobe(R) InDesign(R) right through to sending the files to press. For those who want to design their own books but have little idea how to proceed, Book Design Made Simple is a semester of book design instruction plus a publishing class rolled into one. Let two experts guide you through the process with easy step-by-step instructions, resulting in a professional-looking top-quality book
Author: Nam P. Suh
Publisher: Oxford University Press on Demand
ISBN: 9780195043457
Category : Technology & Engineering
Languages : en
Pages : 401
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Book Description
Here is a basic introduction to the principles of industrial design and their application in all phases of planning and production. It is intended to offer experienced instruction, based on scientific knowledge, in place of the intuitive approach to the field often encountered in engineering practice and education. The book presents basic principles and constitutes an exposition of these fundamental axioms and their application. The emphasis is on identifying problems in a clear, scientific manner, so that the correct solution may be arrived at regardless of the mathematical treatment involved. In particular, the importance of conceptualizing design approaches--a uniquely human, intellectual skill--is highlighted, since too often educators and engineers try to limit this process to computer techniques. Case studies are extensively presented to illustrate the significance as well as the use of the axioms in solving real problems. The work is based on extensive experience at M.I.T's Laboratory for Manufacturing and Productivity, where axiomatics is a major program. The goal of the program is to bring a scientific approach to the decision-making process related to manufacturing--an approach that facilitates rational design of processes and products, as well as the optimization of manufacturing systems.
Author: Tom Geismar
Publisher: HOW Books
ISBN: 1440310327
Category : Design
Languages : en
Pages : 256
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Book Description
The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman." Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is. In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a "logo prodigy" by The New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s). The team demonstrates how their approach to design has remained unaltered by cultural and technological change and is in fact more successful than ever in today's online and digital applications, due to the powerful simplicity that is the hallmark of the firm's work. A showcase of some of the world's most famous and enduring trademarks, an account of how they came to be, and an unprecented insider's peek into a legendary branding and graphic design firm. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar unveils the thinking and the process behind identity design that works.
Author: Daniel D. Gajski
Publisher: Pearson
ISBN:
Category : Computers
Languages : en
Pages : 472
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Book Description
This book is designed to facilitate a thorough understanding of fundamental principles without requiring readers to memorize an excess of confusing technological details. Rather than focusing on techniques for one particular phase of design, it covers the complete design process, from specification to manufacturing.
Author: William Lidwell
Publisher:
ISBN: 1631590405
Category : Design
Languages : en
Pages : 322
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Book Description
This pocket edition of the bestselling design reference book contains 150 essential principles.
Author: Wucius Wong
Publisher: John Wiley & Sons
ISBN: 9780471289609
Category : Computers
Languages : en
Pages : 100
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Book Description
Understanding the elements of two-dimensional design and the infinite options available in organizing choices made are at the core of this book. Wong surveys all concepts of forms and structures, covering most situations in two-dimensional composition, formal or informal.
Author: Elizabeth Resnick
Publisher: John Wiley & Sons
ISBN: 9780471418290
Category : Design
Languages : en
Pages : 270
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Book Description
Complete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians. This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution. Assignments are organized from basic to advanced within six sections: * The elements and principles of design * Typography as image * Creative word play * Word and image * Grid and visual hierarchy * Visual advocacy Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.
