Basic Marketing : Applications in Basic Marketing PDF Download
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Author: E. Jerome McCarthy
Publisher: Richard d Irwin
ISBN: 9780256242058
Category :
Languages : en
Pages :
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Author: E. Jerome McCarthy
Publisher: Richard d Irwin
ISBN: 9780256242058
Category :
Languages : en
Pages :
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Book Description
Author: William D. Perreault (Jr.)
Publisher: McGraw-Hill Companies
ISBN: 9780075610311
Category : Marketing
Languages : en
Pages : 0
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Author: Edmund Jerome McCarthy
Publisher: Irwin Professional Publishing
ISBN: 9780256085860
Category :
Languages : en
Pages : 218
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Author: William D. Perreault (Jr.)
Publisher: Irwin/McGraw-Hill
ISBN: 9780072864700
Category : Business & Economics
Languages : en
Pages : 228
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Author: McCarthy
Publisher: Irwin Professional Publishing
ISBN: 9780256188370
Category :
Languages : en
Pages :
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Author: McCarthy
Publisher: Irwin Professional Publishing
ISBN: 9780256100327
Category :
Languages : en
Pages :
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Author: Gilbert A. Churchill
Publisher: Houghton Mifflin
ISBN: 9780030983672
Category : Dataindsamling
Languages : en
Pages : 0
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Book Description
Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.
Author: Siegel
Publisher: Irwin Professional Publishing
ISBN: 9780256204766
Category : Business & Economics
Languages : en
Pages : 244
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Author: Douglas J. Dalrymple
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 364
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Book Description
Everything You Need to Create Effective Marketing Strategies! With its engaging writing style and clear presentation, this how-to book provides you with the core marketing management concepts that everyone must know to compete in today's business environment. Updated to reflect the current marketplace, the book spotlights hot topics such as electronic commerce, brand equity, database marketing, relationship marketing, business to business marketing, and interfunctional coordination. And with the help of real-world examples, you'll learn how to apply the material to plan, coordinate, and execute a successful marketing strategy. Key Features of the Second Edition * Updated Marketing in Action and Marketing Strategies boxes provide real-world examples that demonstrate how the material is applied in business. * "New Applying. To" and "Integrating. With" sections highlight topical marketing and business areas. * Internet coverage is integrated throughout the book. * Globalization is thoroughly discussed and the concepts are reinforced through examples and questions. * Ethics questions. * SPSS(r) Student Version for Windows 9.0 is available to accompany the text.
Author: Edmund Jerome McCarthy
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 1998
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Book Description
