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Author: William D. Perreault, Jr.
Publisher: McGraw-Hill Companies
ISBN: 9780075610298
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Author: William D. Perreault, Jr.
Publisher: McGraw-Hill Companies
ISBN: 9780075610298
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Author: Robert Kozielski
Publisher: Emerald Group Publishing
ISBN: 1787432696
Category : Business & Economics
Languages : en
Pages : 443
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Book Description
In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.
Author: Ardi Kolah
Publisher: Kogan Page Publishers
ISBN: 0749464518
Category : Business & Economics
Languages : en
Pages : 376
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Book Description
Essential Law for Marketers doesn't assume any prior knowledge and has been designed to make UK and EU laws and regulations accessible for marketers at all levels. Jargon-free and easy to follow, it's widely acknowledged by professional bodies and legal experts as a masterful digest of all the main legal principles that need to be understood by sales and marketing professionals working in Europe. Written by one of the world's leading experts of sales and marketing law, this updated second edition of Essential Law for Marketers helps steer the reader through the legal minefield and provides unique strategies for using the law as a sales and marketing weapon in order to achieve competitive advantage. It covers making agreements; making statements in sales and marketing; legal barriers to market entry; legal requirement for sales and marketing activities; direct marketing and direct selling; EU Privacy and Electronic Communications Regulations; sales and price promotions; prize promotions and incentives and sponsorship and hospitality.
Author: United States. Federal Communications Commission
Publisher:
ISBN:
Category : Telecommunication
Languages : en
Pages : 630
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Book Description
Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 1394282176
Category : Business & Economics
Languages : en
Pages : 487
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Book Description
The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You'll discover the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by your buyers. The most important and comprehensive update to this international bestseller yet shows you details about the pros and cons of using generative AI, the most significant development in modern marketing and public relations since the first edition of this book was published back in 2007. The definitive guide on the future of marketing used as a primary resource in thousands of companies and hundreds of university courses, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention exactly when your audience is eager to hear from you Gain valuable insights through compelling case studies and real-world examples, showing you how to use the latest AI tools without losing the personal touch in your communications WThe ninth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Author: Rachel Pasqua
Publisher: John Wiley & Sons
ISBN: 1118588290
Category : Business & Economics
Languages : en
Pages : 387
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Book Description
A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.
Author: Maria Urbaniec
Publisher: Taylor & Francis
ISBN: 1000625087
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
With a focus on the European labour market, this book seeks to understand how digital transformation affects changes in employee-employer relations. These consequences include shifts in job security and job flexibility as well as alternative work arrangements in the digital economy. This phenomenon has both positive and negative implications for employees and employers. The book presents a theoretical, conceptual and empirical analysis of employment relations in the digital economy, which are manifested, among others, in flexible or non-standard forms of employment, contract work and a radical shift from position-based to skill-based work. The approach taken in the book provides researchers and students of economics, business and other social sciences with an overview of interdisciplinary theoretical and conceptual perspectives and frameworks on labour market and employment relations. In particular, it presents a comprehensive range of research on flexible forms of employment in the digital economy. The range of issues covered is also tailored to business practitioners who wish to understand the ongoing changes in employment relations and the emergence of new forms of work as a result of digital transformation. It will also be of value to representatives of labour market institutions involved in implementing new forms of work and employer-employee relationships in Industry 4.0.
Author: Richard A. Winett
Publisher: Routledge
ISBN: 1135877386
Category : Language Arts & Disciplines
Languages : en
Pages : 276
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Book Description
First Published in 1986. Routledge is an imprint of Taylor & Francis, an informa company.
Author: James W. Aldridge
Publisher:
ISBN:
Category : Nitrogen fertilizers
Languages : en
Pages : 76
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Book Description
Author: Vasiliki Kosta
Publisher: Bloomsbury Publishing
ISBN: 1782258981
Category : Law
Languages : en
Pages : 381
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Book Description
This book attempts to systematise the present interrelationship between fundamental rights and the EU internal market in the field of positive integration. Its intention is simple: to examine the way in which, and the extent to which, fundamental rights protection is realised through EU internal market legislation. To that end, the analysis is conducted around four rights or sets of rights: data protection, freedom of expression, fundamental labour rights and the right to health. The book assesses not only what substantive level of protection is achieved for these fundamental rights, but it also estimates whether there is a 'fundamental rights culture' that informs current legislative practice. Finally, it asks the overarching question whether the current state of harmonisation amounts to a 'fundamental rights policy'. The book offers a much more varied picture of the EU's fundamental rights policy in and through the EU internal market than perhaps initially expected. Moreover, it builds the case for a more conscious approach to dealing with and enhancing fundamental rights protection in and through internal market legislation, and advocates a leading role for the legislature in the establishment of an internal market that is firmly based on respect for fundamental rights.
