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Author: Jeremy B.C. Jackson
Publisher: Island Press
ISBN: 161091029X
Category : Nature
Languages : en
Pages : 309
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Book Description
Shifting Baselines explores the real-world implications of a groundbreaking idea: we must understand the oceans of the past to protect the oceans of the future. In 1995, acclaimed marine biologist Daniel Pauly coined the term "shifting baselines" to describe a phenomenon of lowered expectations, in which each generation regards a progressively poorer natural world as normal. This seminal volume expands on Pauly's work, showing how skewed visions of the past have led to disastrous marine policies and why historical perspective is critical to revitalize fisheries and ecosystems. Edited by marine ecologists Jeremy Jackson and Enric Sala, and historian Karen Alexander, the book brings together knowledge from disparate disciplines to paint a more realistic picture of past fisheries. The authors use case studies on the cod fishery and the connection between sardine and anchovy populations, among others, to explain various methods for studying historic trends and the intricate relationships between species. Subsequent chapters offer recommendations about both specific research methods and effective management. This practical information is framed by inspiring essays by Carl Safina and Randy Olson on a personal experience of shifting baselines and the importance of human stories in describing this phenomenon to a broad public. While each contributor brings a different expertise to bear, all agree on the importance of historical perspective for effective fisheries management. Readers, from students to professionals, will benefit enormously from this informed hindsight.
Author: Jeremy B.C. Jackson
Publisher: Island Press
ISBN: 161091029X
Category : Nature
Languages : en
Pages : 309
Get Book Here
Book Description
Shifting Baselines explores the real-world implications of a groundbreaking idea: we must understand the oceans of the past to protect the oceans of the future. In 1995, acclaimed marine biologist Daniel Pauly coined the term "shifting baselines" to describe a phenomenon of lowered expectations, in which each generation regards a progressively poorer natural world as normal. This seminal volume expands on Pauly's work, showing how skewed visions of the past have led to disastrous marine policies and why historical perspective is critical to revitalize fisheries and ecosystems. Edited by marine ecologists Jeremy Jackson and Enric Sala, and historian Karen Alexander, the book brings together knowledge from disparate disciplines to paint a more realistic picture of past fisheries. The authors use case studies on the cod fishery and the connection between sardine and anchovy populations, among others, to explain various methods for studying historic trends and the intricate relationships between species. Subsequent chapters offer recommendations about both specific research methods and effective management. This practical information is framed by inspiring essays by Carl Safina and Randy Olson on a personal experience of shifting baselines and the importance of human stories in describing this phenomenon to a broad public. While each contributor brings a different expertise to bear, all agree on the importance of historical perspective for effective fisheries management. Readers, from students to professionals, will benefit enormously from this informed hindsight.
Author: Dave Kurlan
Publisher: Dave Kurlan
ISBN: 1420895672
Category : Business & Economics
Languages : en
Pages : 233
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Book Description
Baseline Selling - How to Become a Sales Superstar by Using What You Already Know About the Game of Baseball, will dramatically change the way we approach the sales process, replacing the gratuitous complexity advocated by today's sales "experts" with an elegant and very effective simplicity. Studies have shown that the selling techniques of the last two decades have had very little impact on most of the sales population less than 75 percent of all salespeople, to be exact. Why? Because of the complexity, learning curve and difficulty in applying the concepts in these systems. In response to the urgent need for a flexible, innovative process that will enable people to grasp the essential skills necessary to close a sale in any situation, Baseline Selling reemphasizes the fundamentals of selling in a fresh, memorable way that modern sales professionals can relate to and utilize, and above all, one that complements and enriches advanced sales methodologies. Salespeople who read this book and put its wisdom to work will succeed at acquiring more opportunities as they learn to get appointments more easily. They will excel at creating opportunities with prospects who are "not interested". They'll sell at higher margins by using the "Rule of Ratios". Their closing percentages will improve dramatically as they implement the simple Inoffensive Close". Salespeople selling commodities, struggling to differentiate themselves, will love "Commodity Busters" and every salesperson will be able to shorten their sell cycle by "Taking a Lead". Quite simply, Baseline Selling introduces a way for salespeople to visualize and touch all the "sales bases" without over-complicating the process.
Author: Fiona Raven
Publisher:
ISBN: 9780994096920
Category : Design
Languages : en
Pages : 0
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Book Description
Book Design Made Simple gives DIY authors, small presses, and graphic designers--novices and experts alike--the power to design their own books. It's the first comprehensive book of its kind, explaining every step from installing Adobe(R) InDesign(R) right through to sending the files to press. For those who want to design their own books but have little idea how to proceed, Book Design Made Simple is a semester of book design instruction plus a publishing class rolled into one. Let two experts guide you through the process with easy step-by-step instructions, resulting in a professional-looking top-quality book
Author: OECD
Publisher: OECD Publishing
ISBN: 9264188487
Category :
Languages : en
Pages : 288
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Book Description
This book examines issues in the development of emission baselines in four key sectors: electricity; cement; energy efficiency; and iron and steel.
Author: Scott Lowe
Publisher: John Wiley & Sons
ISBN: 1118825039
Category : Computers
Languages : en
Pages : 840
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Book Description
The 2013 edition of the bestselling vSphere book on the market Virtualization remains the hottest trend in the IT world, and VMware vSphere is the industry's most widely deployed virtualization solution. The demand for IT professionals skilled in virtualization and cloud-related technologies is great and expected to keep growing. This comprehensive Sybex guide covers all the features and capabilities of VMware vSphere, showing administrators step by step how to install, configure, operate, manage, and secure it. This perfect blend of hands-on instruction, conceptual explanation, and practical application is reinforced with real-world examples. Led by Scott Lowe and Nick Marshall, both VMware vExperts, the author team provides expertise that will prepare IT professionals to excel in using this virtualization technology. Virtualization is seen as a "best practice" for high availability and disaster recovery solutions, as well as for applications such as Exchange Server and SharePoint IDC estimates that there are as many as 7 million jobs available worldwide in virtualization and cloud technology Provides hands-on instruction in all the latest features and capabilities of VMware vSphere, with both conceptual explanations and practical applications Author team is lead by Scott Lowe and Nick Marshall, well-known VMware experts and popular bloggers Mastering VMware vSphere provides what every virtualization professional needs to know.
Author: R. Ian Faulconbridge
Publisher: Artech House
ISBN: 9781580537643
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Annotation The authors, who both teach electrical engineering at the U. of New South Wales, Australia, have written a text that will be useful for the undergraduate and graduate classroom. The philosophical aspects of the field are provided as an overview, with descriptions of procedures, vocabulary, and standards. Systems engineering is then described, with sections on all stages of design, systems engineering management, tools, and applications. A chapter is included on the interrelationship between systems engineering and fields such as project management, quality management, and integrated logistics support management. Annotation copyrighted by Book News, Inc., Portland, OR
Author: J. W. Ryan
Publisher:
ISBN:
Category : Earth (Planet)
Languages : en
Pages : 484
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Book Description
Author: Paul E. Harris
Publisher: Writersandpoets.com
ISBN: 9780975150382
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
This book is may be used for learning Primavera Enterprise - Team Play Version 3.5 software as either: A self teach book or; A userguide; A Training manual for a two day training course; The book is designed to teach planners and schedulers in any industry how setup and use the software in a project environment. It explains plain English and in a logical sequence the steps required to create and maintain a schedule. It has a chapter dedicated to the new functions available in Version 3.0 and covers some of the more advanced features of the software such as resource levelling and Project Groups. It highlights the sources of information and methods that should be employed to produce a realistic and useful project schedule. It draws on the author's practical experience in using SureTrak in a wide variety of industries. It presents workable solutions to real day to day planning and scheduling problems and contains practical advice on how to set up the software and import data. It includes exercises, a large number of screen dumps, numerous tips and an index.
Author: Curtis L. Meinert
Publisher: John Wiley & Sons
ISBN: 1118315286
Category : Reference
Languages : en
Pages : 449
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Book Description
A thoroughly updated new edition of the essential reference on the design, practice, and analysis of clinical trials Clinical Trials Dictionary: Terminology and Usage Recommendations, Second Edition presents clear, precise, meticulously detailed entries on all aspects of modern-day clinical trials. Written and compiled by one of the world’s leading clinical trialists, this comprehensive volume incorporates areas of medicine, statistics, epidemiology, computer science, and bioethics—providing a treasure trove of key terms and ideas. This new edition continues to supply readers with the A–Z terminology needed to design, conduct, and analyze trials, introducing a vocabulary for the characterization and description of related features and activities. More than 300 new entries are now included, reflecting the current usage practices and conventions in the field, along with usage notes with recommendations on when to use the term in question. Detailed biographical notes highlight prominent historical figures and institutions in the field, and an extensive bibliography has been updated to provide readers with additional resources for further study. The most up-to-date work of its kind, Clinical Trials Dictionary, Second Edition is an essential reference for anyone who needs to report on, index, analyze, or assess the scientific strength and validity of clinical trials.
Author: Nick Marshall
Publisher: John Wiley & Sons
ISBN: 1119512956
Category : Computers
Languages : en
Pages : 851
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Book Description
Master your virtual environment with the ultimate vSphere guide Mastering VMware vSphere 6.7 is the fully updated edition of the bestselling guide to VMware's virtualization solution. With comprehensive coverage of this industry-leading toolset, this book acts as an informative guide and valuable reference. Step-by-step instruction walks you through installation, configuration, operation, security processes, and much more as you conquer the management and automation of your virtual environment. Written by certified VMware vExperts, this indispensable guide provides hands-on instruction and detailed conceptual explanations, anchored by practical applications and real-world examples. This book is the ultimate guide to vSphere, helping administrators master their virtual environment. Learn to: Install, configure, and manage the vCenter Server components Leverage the Support Tools to provide maintenance and updates Create and configure virtual networks, storage devices, and virtual machines Implement the latest features to ensure compatibility and flexibility Manage resource allocation and utilization to meet application needs Monitor infrastructure performance and availability Automate and orchestrate routine administrative tasks Mastering VMware vSphere 6.7 is what you need to stay up-to-date on VMware's industry-leading software for the virtualized datacenter.
