Bands, Brands and Billions PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Bands, Brands and Billions PDF full book. Access full book title Bands, Brands and Billions by Lou Pearlman. Download full books in PDF and EPUB format.
Author: Lou Pearlman
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 280
Get Book Here
Book Description
This dynamic business biography is packed with great stories and practical lessons from one of the most successful figures in the entertainment industry today.
Author: Lou Pearlman
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 280
Get Book Here
Book Description
This dynamic business biography is packed with great stories and practical lessons from one of the most successful figures in the entertainment industry today.
Author: Nicholas Carah
Publisher: Peter Lang
ISBN: 9781433105654
Category : Art
Languages : en
Pages : 226
Get Book Here
Book Description
Corporations engage young people and musicians in brand-building activities. These activities unfold in media-dense social spaces. Social networking sites, the user-generated content of web 2.0, live music events, digital cameras and cell phones are all used in constructing valuable brands. This book addresses the integration of popular music culture, corporate branding, and young people's mediated cultural practices. These intersections provide a rich site for examining how young people build brands within spaces and practices that they perceive as meaningful. The book is based on extensive ethnographic empirical research, drawing on participant observation, textual analysis and interviews with young people, musicians, marketers and other participants in the cultural industries. Contemporary theories of marketing and branding are brought together with critical and cultural accounts of mediated social life. The book explores the distinctive concerns and debates of these different perspectives and the lively interface between them.
Author: Roger Blackwell
Publisher: John Wiley & Sons
ISBN: 0471483443
Category : Business & Economics
Languages : en
Pages : 258
Get Book Here
Book Description
The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it, unmatched; and the lessons for corporate America, endless. In the past, business leaders have looked to the successes of other firms to guide their own strategies for increasing market share and capturing more consumer attention, spending, and loyalty. However, in today’s hyper-competitive marketplace, managers are looking for ways to shake, rattle, and roll corporate America’s traditional marketing and branding mindset. In Brands That Rock, Roger Blackwell and Tina Stephan, co-authors of best-selling Customers Rule! and From Mind To Market, take readers behind the music to uncover how businesses can create brands that become adopted by culture and capture a long-term position in the marketplace. Brands That Rock takes a unique, behind-the-music look at how businesses can increase brand awareness, customer loyalty, and profits by implementing some of the same strategies that legendary bands have used to transform customers into fan and create deep, emotional connections with them. Aerosmith and Madonna offer insight into how to evolve a brand to remain relevant in the marketplace without alienating current fans, while the Rolling Stones and KISS prove that successful execution at all levels of the brand experience are key to capturing long-term loyalty. Stephan and Blackwell also examine how businesses, from Victoria’s Secret and Wal-Mart to Cadillac and Kraft, have implemented ‘rock and roll strategies’ to become adopted by culture and secure fans in their own right. Filled with fun anecdotes and interviews from industry insiders, Brands That Rock will relate to managers who grew up with classic rock, showing them how build iconic brands, and delight fans decade after decade. Roger D. Blackwell (Columbus, OH) is President of Roger Blackwell Associates, a consulting firm that works with Fortune 500 companies in the areas of consumer trends, strategy, e-commerce, and global business. A highly sought-after speaker, he is also Professor of Marketing at the Fisher College of Business at The Ohio State University. Tina Stephan (Columbus, OH and New York, NY) is Vice President of Roger Blackwell Associates. Together, they have collaborated on eight books, including Customers Rule! and From Mind to Market, and numerous articles and research projects.
Author: Roger Blackwell
Publisher: John Wiley & Sons
ISBN: 9780471455172
Category : Business & Economics
Languages : en
Pages : 264
Get Book Here
Book Description
Die Musikbranche verfügt über die einzigartige Fähigkeit, eine geradezu fanatische Treue bei ihren Anhängern zu erzeugen. Von den Rolling Stones, über Elton John und Madonna bis hin zu U2 - die "Altrocker" wissen ganz genau, wie sie ihre Fans glücklich machen, so dass diese ihr Geld in neue Platten und Konzertkarten etc. investieren. "Brands that Rock" entstand in Zusammenarbeit mit der Rock and Roll Hall of Fame, die zahlreiche Geschichten und auch Geheimnisse der Branchengrößen preisgibt. Das Buch vermittelt einen einzigartigen Einblick, wie man Markenbewusstsein, Kundentreue und Gewinne vergrößern kann, indem man sich der Strategien der international erfolgreichsten Marken bedient. Die Autoren beschreiben einen 13-Stufen Marketingplan für die Entwicklung einer tiefen Beziehung zum Kunden. Das Hauptziel besteht darin, Kunden in treue Anhänger zu verwandeln, in Leute, die bereit sind, Zeit, Aufmerksamkeit, Energie, Gefühle und Geld in den Aufbau und die Aufrechterhaltung ihrer Beziehung zu einer Marke zu investieren. Mit einer Fülle von Anekdoten, Interviews mit Brancheninsidern und Beispielen zu Unternehmen, die diese Strategie äußerst erfolgreich angewandt haben, darunter die NFL, JetBlue, WalMart und Victoria's Secret. "Brands that Rock": Hier erfahren Sie, wie Sie Markenikonen erschaffen und Anhänger begeistern, und zwar immer aufs Neue. Eine ebenso aufschlussreiche wie unterhaltsame Lektüre, die sich insbesondere an Manager richtet, die mit Klassischem Rock groß geworden sind. Geschrieben von einem Bestseller-Autorenteam.
Author: Elizabeth Barfoot Christian
Publisher: Lexington Books
ISBN: 073914636X
Category : Music
Languages : en
Pages : 370
Get Book Here
Book Description
Rock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, is an edited collection that explores how different genres of popular music are branded and marketed today. The book's core objectives are addressed over three sections. In the first part of Rock Brands, the authors examine how established mainstream artists/bands are continuing to market themselves in an ever-changing technological world, and how bands can use integrated marketing communication to effectively 'brand' themselves. This branding is intended as a protection so that technology and delivery changes don't stifle the bands' success. KISS, AC/DC, Ozzy Osbourne, Phish, and Miley Cyrus are all popular musical influences considered in this part of the analysis. In the second section, the authors explore how some musicians effectively use attention-grabbing issues such as politics (for example, Kanye West and countless country musicians) and religion (such as with Christian heavy metal bands and Bon Jovi) in their lyrics, and also how imagery is utilized by artists such as Marilyn Manson to gain a fan base. Finally, the book will explore specific changes in the media available to market music today (see M.I.A. and her use of new media) and, similarly, how these resources can benefit music icons even after they are long gone, as with Elvis and Michael Jackson. Rock Brands further examines gaming, reality television, and social networking sites as new outlets for marketing and otherwise experiencing popular music. What makes some bands stand out and succeed when so many fail? How does one find a niche that isn't just kitsch and can stand the test of time, allowing the musician to grow as an artist as well as grow a substantial fan base? Elizabeth Barfoot Christian and the book's contributors expertly navigate these questions and more in Rock Brands: Selling Sound in a Media Saturated Culture.
Author: Steve Jones
Publisher: Greenleaf Book Group
ISBN: 1608322734
Category : Business & Economics
Languages : en
Pages : 186
Get Book Here
Book Description
Reveals the core marketing and branding strategies behind the success of the world's greatest bands. This book helps readers learn inside information about the world's most popular bands that translates directly and memorably into actionable business practices.
Author: Jude Evans
Publisher:
ISBN: 9780578709574
Category :
Languages : en
Pages :
Get Book Here
Book Description
An alphabet book for music lovers.
Author: Allan Dumbreck
Publisher: Bloomsbury Publishing
ISBN: 1472531108
Category : Music
Languages : en
Pages : 337
Get Book Here
Book Description
The music industries hinge on entrepreneurship. The recent, rapid convergence of media and the parallel ongoing evolution of music businesses have again seen the focus shift to independent companies and individual entrepreneurs. Opportunities tend not to be advertised in professional music and practically everyone begins on their own: forming a band, starting a record label, running events, or building a website. But it's not an easy territory to navigate or get a handle on. Music Entrepreneurship features an analysis of the changing landscape of the music industries and the value of the entrepreneur within them through a series of focused chapters and case studies. Alongside contributions from key academics across the globe, expert contributors from across the industry highlight successful entrepreneurs and offers practical help to the reader trying to navigate the business. Sectors examined include: The value of the music industries Recorded music Live events Branding in music Artist management Digital distribution
Author: Julie Klausner
Publisher: Penguin
ISBN: 1101185171
Category : Biography & Autobiography
Languages : en
Pages : 273
Get Book Here
Book Description
Read Julie Klausner's posts on the Penguin Blog In the tradition of Cynthia Heimel and Chelsea Handler, and with the boisterous iconoclasm of Amy Sedaris, Julie Klausner's candid and funny debut I Don't Care About Your Band sheds light on the humiliations we endure to find love--and the lessons that can be culled from the wreckage. I Don't Care About Your Band posits that lately the worst guys to date are the ones who seem sensitive. It's the jerks in nice guy clothing, not the players in Ed Hardy, who break the hearts of modern girls who grew up in the shadow of feminism, thinking they could have everything, but end up compromising constantly. The cowards, the kidults, the critics, and the contenders: these are the stars of Klausner's memoir about how hard it is to find a man--good or otherwise--when you're a cynical grown-up exiled in the dregs of Guyville. Off the popularity of her New York Times "Modern Love" piece about getting the brush-off from an indie rock musician, I Don't care About Your Band is marbled with the wry strains of Julie Klausner's precocious curmudgeonry and brimming with truths that anyone who's ever been on a date will relate to. Klausner is an expert at landing herself waist-deep in crazy, time and time again, in part because her experience as a comedy writer (Best Week Ever, TV Funhouse on SNL) and sketch comedian from NYC's Upright Citizens Brigade fuels her philosophy of how any scene should unfold, which is, "What? That sounds crazy? Okay, I'll do it." I Don't Care About Your Band charts a distinctly human journey of a strong-willed but vulnerable protagonist who loves men like it's her job, but who's done with guys who know more about love songs than love. Klausner's is a new outlook on dating in a time of pop culture obsession, and she spent her 20's doing personal field research to back up her philosophies. This is the girl's version of High Fidelity. By turns explicit, funny and moving, Klausner's debut shows the evolution of a young woman who endured myriad encounters with the wrong guys, to emerge with real- world wisdom on matters of the heart. I Don't Care About Your Band is Julie Klausner's manifesto, and every one of us can relate.
Author: Michael Azerrad
Publisher: Little, Brown
ISBN: 0316247189
Category : Music
Languages : en
Pages : 464
Get Book Here
Book Description
The definitive chronicle of underground music in the 1980s tells the stories of Black Flag, Sonic Youth, The Replacements, and other seminal bands whose DIY revolution changed American music forever. Our Band Could Be Your Life is the never-before-told story of the musical revolution that happened right under the nose of the Reagan Eighties -- when a small but sprawling network of bands, labels, fanzines, radio stations, and other subversives re-energized American rock with punk's do-it-yourself credo and created music that was deeply personal, often brilliant, always challenging, and immensely influential. This sweeping chronicle of music, politics, drugs, fear, loathing, and faith is an indie rock classic in its own right. The bands profiled include: Sonic Youth Black Flag The Replacements Minutemen Husker Du Minor Threat Mission of Burma Butthole Surfers Big Black Fugazi Mudhoney Beat Happening Dinosaur Jr.
