Author: R. Michael Furr
Publisher: SAGE
ISBN: 1452256802
Category : Psychology
Languages : en
Pages : 473
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Book Description
In Psychometrics, R Michael Furr and Verne R Bacharach centre their presentation of material around a conceptual understanding of psychometric issues, such as validity and reliability, and on purpose rather than procedure, the ′why′ rather than the ′how to′. By emphasizing concepts over mathematical proofs and by focusing on practical significance, this book will assist students in appreciating not just how measurement problems can be addressed but why it is important to address them. The Second Edition has been thoroughly revised to improve the clarity and accessibility of key concepts and to increase the depth of discussions. Many new tables and figures have been added and the references have been significanly updated and expanded. An entirely new chapter on confirmatory factor analysis has also been added to this edition. This new chapter focuses on the use of CFA to evaluate measurement models, including in-depth discussion of the logic and interpretation of the process. Key features of this volume: - presents information in a clear, easy-to-read, conversational style: the authors introduce concepts in a way that is accessible to non-professionals without sacrificing the academic integrity of the material - highlights practical applications: intended to enhance readers′ appreciation of the importance of psychometrics, the book provides examples that will resonate with students - offers an up-to-date treatment of topics in psychometrics: the book offers readers the most contemporary views of topics in psychometrics available in the non-technical psychometric literature - introduces statistical procedures in the context of their use rather than in a separate chapter: the authors integrate statistics with a discussion of their use as tools to solve particular psychometric problems, encouraging a more complete understanding of both.
Author: Greenwood Laura (author)
Publisher:
ISBN: 9781005054236
Category :
Languages : en
Pages : 0
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Book Description
Author: Richard E. Snow
Publisher: Psychology Press
ISBN: 9780805807486
Category : Education
Languages : en
Pages : 444
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Book Description
First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.
Author: Paul Kline
Publisher: Routledge
ISBN: 131779804X
Category : Psychology
Languages : en
Pages : 756
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Book Description
Since publication in its first edition the Handbook of Psychological Testing has become the standard text for organisational and educational psychologists. It offers the only comprehensicve, modern and clear account of the whole of the field of psychometrics. It covers psychometric theory, the different kinds of psychological test, applied psychological testing, and the evaluation of the best published psychological tests. It is outstanding for its detailed and complete coverage of the field, its clarity (even for the non-mathematical) and its emphasis on the practical application of psychometric theory in psychology and education, as well as in vocational, occupational and clinical fields. For this second edition the Handbook has been extensively revised and updated to include the latest research and thinking in the field. Unlike other work in this area, it challenges the scientific rigour of conventional psychometrics and identifies groundbreaking new ways forward.
Author: David Lubin
Publisher:
ISBN:
Category :
Languages : en
Pages : 16
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 150
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Book Description
Author: Irwin August Berg
Publisher: Ardent Media
ISBN:
Category : Personality assessment
Languages : en
Pages : 258
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 1192
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Book Description
Author: Bruce Wrenn
Publisher: Routledge
ISBN: 1135178518
Category : Business & Economics
Languages : en
Pages : 454
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Book Description
Teach your students the most effective research strategies—including Internet surveys! Over the last few years changes in the marketing research process have been dramatic and far-reaching with the emergence of the Internet and other technologies. Marketing Research: Text and Cases, Second Edition, the completely updated edition of the classic Haworth textbook not only takes students step-by-step through cutting-edge design, conducting, and interpreting of market research, but is now updated to include Internet surveying. The topic of marketing research is comprehensively examined, including strategic and tactical decisions, choosing the proper research design, and successfully presenting results. The book provides clear explanations of complex issues and includes helpful charts, graphs, figures, sample questionnaires, and case studies which make important points easier to grasp. The practice cases (including an SPSS 11.0 data disk) offer engaging real-world problems that test the student’s research and analysis skills. Marketing Research: Text and Cases, Second Edition includes the updated and improved instructor’s manual, test bank, and PowerPoint slides. A brand-new section details procedures on how to successfully perform and effectively use Internet surveys, and includes a list of online survey providers, bulk email providers, and sample emails to use with online surveys. Stressing a practical, “hands on” project approach to learning, this guide not only prepares students for real-world experiences, but allows practitioners who are preparing market analysis reports needing background material to guide them through the process. Marketing Research: Text and Cases, Second Edition offers all the course-planning extras you need, including: thorough instructor’s manual sample syllabus research project tips, assignments, and forms test bank with true-false and multiple choice questions also available: 20-30 PowerPoint slides per chapter Marketing Research: Text and Cases, Second Edition gives instructors the tools they need for thorough course planning and is an ideal textbook for introductory marketing research courses and for practitioners looking for a guidebook.
Author:
Publisher:
ISBN:
Category : Weights and measures
Languages : en
Pages : 194
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Book Description
