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Author: Alex
Publisher: Agate Publishing
ISBN: 1572846577
Category : Business & Economics
Languages : en
Pages : 150
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Book Description
The old way of selling was to create safe, ordinary products and combine them with mass marketing. The new way is to create truly innovative products and build the marketing right in. But how does a brand make the transition from old to new? According to advertising gurus Alex Bogusky and John Winsor, it starts with the realization that the message is not the product, the product is the message. In Baked-In, they offer a step-by-step guide on how brands can adapt and thrive in this brave new world. Using these tools, Bogusky and Winsor have successfully marketed some of today’s most important brands, including Google, Nike, Microsoft, Patagonia, Toyota, and Burger King. They reveal how, through tools at hand — product design, brand history, internal collaboration — and the new tools of digital technology — YouTube and the web in general — companies can succeed in the 21st-century marketplace.
Author: Alex
Publisher: Agate Publishing
ISBN: 1572846577
Category : Business & Economics
Languages : en
Pages : 150
Get Book Here
Book Description
The old way of selling was to create safe, ordinary products and combine them with mass marketing. The new way is to create truly innovative products and build the marketing right in. But how does a brand make the transition from old to new? According to advertising gurus Alex Bogusky and John Winsor, it starts with the realization that the message is not the product, the product is the message. In Baked-In, they offer a step-by-step guide on how brands can adapt and thrive in this brave new world. Using these tools, Bogusky and Winsor have successfully marketed some of today’s most important brands, including Google, Nike, Microsoft, Patagonia, Toyota, and Burger King. They reveal how, through tools at hand — product design, brand history, internal collaboration — and the new tools of digital technology — YouTube and the web in general — companies can succeed in the 21st-century marketplace.
Author: Matt Lewis
Publisher: Abrams
ISBN: 1613120567
Category : Cooking
Languages : en
Pages : 610
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Book Description
The acclaimed bakers and authors of Baked return with an inventive array of treats to make any celebration even sweeter. Celebrating a year in desserts, BAKED’s beloved duo Matt Lewis and Renato Poliafito offer cookies, puddings, whoopie pies, cakes, brownies, and more to commemorate holidays both expected and unexpected. You’ll discover creative treats like Rum-infused Hair of the Dog Cake for New Year’s Day and Peanut Butter Sheet Cake for Texas Independence Day. Plus you won’t want to miss Praline Ice Cream Cake for Mardi Gras, Chocolate Pop Tarts for Halloween, and twelve Days of Cookies for Christmastime. With sixty-five gorgeous photographs and seventy-five unique recipes, you’ll have everything you need to create a wide range of sweet treats for quirky festivities and traditional holidays all year round./
Author: Linda Beech
Publisher: Scholastic Inc.
ISBN: 9780590222952
Category : Juvenile Nonfiction
Languages : en
Pages : 38
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Book Description
This book tells about kitchen chemistry.
Author: Ruth Mar Tam
Publisher: Page Street Publishing
ISBN: 164567195X
Category : Cooking
Languages : en
Pages : 471
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Book Description
Standout Baked Goods that Prove Variety Is the Spice of Life It’s never been easier to find the perfect recipe for every mood than with this outstanding collection of sweet and savory treats. Ruth Mar Tam shares 60 of her favorite recipes—each with a number of variations and flavor combinations, so you can tweak them to suit any craving. While each of her recipes is delicious in its original form, the variations she offers make it easy to mix up a recipe based on ingredients you happen to have on hand or simply cater to your own personal preferences. Once you’ve mastered Ruth’s mouthwatering Spiced Coffee Crumb Cake, give it a fruity twist with her Apple-Rye variation, or make it nutty with the addition of a Nut Streusel. Or maybe you love the Tomato and Ricotta Galette as a light lunch, but you need something a little sweeter to serve at the end of a meal—in that case, try out the Plum and Honey Frangipane variation for a crowd-pleasing dessert. With sweet treats like Rhubarb and Walnut Linzer Cookies, Earl Grey Bundt Cake and Strawberry Palmiers, and savory options like Smoked Paprika and Cheddar Gougères, Nearly Naked Sourdough Focaccia and Mushroom Diamond Pastries, Ruth’s recipes offer you all the options you need for unique, creative, and—most importantly—delicious baking.
Author: Amanda Dambuza
Publisher: Amanda Dambuza
ISBN: 9780620815994
Category : Adult child abuse victims
Languages : en
Pages : 218
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Book Description
Your traumatic past may just be the fuel you need to soar!In Baked in Pain, Amanda takes readers through the emotional roller-coaster, which was her life growing up in apartheid South Africa. A product of abandonment and rejection, she goes very deep in narrating the abuse she suffered as a child and the negative scripts that were fed to her over the years. She further explores, supported with research the way these messages can be internalised and become the truth. She flips the lid on what is expected of victims of abuse and challenges the notion of "once abused always abused" as she reflects on her own life as a mother, wife and an internationally celebrated business woman. What would happen when Amanda finally summonses the courage to break free from her old life, in search of a relationship with her mother and a brighter future? Would she find what she's looking for? Amanda's candid recollections bare her soul, the deep faith and courage that carried her from her earliest days as a young child to her current life. It is an applaudable universal story. In a time where all forms of abuse remain rife, this book provides incredible inspiration and lessons that will motivate the reader to use their traumatic past as the fuel they need to soar and live a life filled with purpose and to be of service to others.Buy your copy of Baked in Pain today!
Author: Matt Lewis
Publisher: ABRAMS
ISBN: 1613120494
Category : Cooking
Languages : en
Pages : 454
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Book Description
Traditional treats get an innovative twist in these seventy-two recipes from the owners of the famous Baked bakeries. In Baked Explorations, Matt Lewis and Renato Poliafito, owners of the acclaimed Baked NYC and Baked Charleston, put a modern spin on America’s most famous sweet treats. From Mississippi Mud Pie to New York’s Black & White Cookie and the classic Devil’s Food Cake with Angel Frosting, these are the desserts that have been passed down for generations, newly updated with Lewis and Poliafito’s signature tongue-in-cheek style—just like Baked’s most in-demand item, also included here, the Sweet and Salty Brownie. They may not be your grandma’s treats, but these new renditions of old favorites will have everyone begging for more.
Author: David Lesniak
Publisher: Random House
ISBN: 1448117003
Category : Cooking
Languages : en
Pages : 439
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Book Description
When it comes to baking, Americans clearly know a thing or two. Whether it's gooey chocolate brownies, perfectly iced cupcakes or chunky chocolate chip cookies, American baking is everywhere, and we love it. Baked in America is a bumper-sized celebration of American baking. From their London bakery, Outsider Tart, Americans David Muniz and David Lesniak are spearheading a welcome revival of the humble home-baked American cake (and brownie, and muffin and cookie!) and introducing us to a whole load of newcomers along the way. Their irresistible cookbook contains over 120 American recipes ranging from classic favourites such as juicy blueberry muffins, chocolate and walnut brownies and peanut butter cookies to a strawberry meringue torte, white chocolate and raspberry cupcakes, red velvet cheesecake and an outstanding array of whoopie pies. With full colour photography throughout and a stunning design this cookery book will be every baker's dream. Resistance will be futile.
Author: Bryan Ford
Publisher: Quarry Books
ISBN: 1631598716
Category : Cooking
Languages : en
Pages : 163
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Book Description
Best-selling cookbook New World Sourdough offers an inviting, nontraditional approach to baking delicious, inventive sourdough breads at home. Learn how to make a sourdough starter, basic breads, as well as other innovative baked goods from start to finish with Bryan Ford, Instagram star (@artisanbryan) and host of The Artisan’s Kitchen on Chip and Joanna Gaines’ Magnolia Network. With less emphasis on perfecting crumb structure or obsessive temperature monitoring, Bryan focuses on the tips and techniques he’s developed in his own practice, inspired by his Honduran roots and New Orleans upbringing, to ensure your success and a good return on your time and effort. Bryan’s recipes include step-by-step instructions and photographs of all of the mixing, shaping, and baking techniques you’ll need to know, with special attention paid to developing flavor as well as your own instincts. New World Sourdough offers practical, accessible techniques and enticing, creative recipes you’ll want to return to again and again, like: Pan de Coco Ciabatta Pretzel Buns Challah Focaccia Pizza dough Cuban Muffins Pita Bread Flour Tortillas Queen Cake Straightforward and unintimidating, New World Sourdough will get you started with your starter and then inspire you to keep experimenting and expanding your repertoire.
Author: Allen Bornstein
Publisher: Dog Ear Publishing
ISBN: 1457534320
Category : Cooking
Languages : en
Pages : 114
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Book Description
Baking in coffee cans goes back to the early 1900‘s, when people didn’t necessarily have all the fancy pots and pans that we have today. They used whatever they had and since coffee came in cans that held a pound of coffee, it was handy to use them for baking and for cooking. Today, there are still some recipes that are traditionally baked in cans. This book was written to help people explore the fun of baking things the old fashioned way - in coffee cans. To help get you started, the book contains 50 recipes for cakes, quick breads and yeast breads that you can bake in the cans. The recipes combine both traditional coffee can recipes and modern recipes that have been re-imagined for this exciting and fun baking style. Most of the recipes are not complicated and do not require special equipment. The book explains what cans you can or should not use. It also describes how to prepare the cans and what ingredients are used in the preparation of the recipes. It gives a source for buying the cans with the book or separately. Many of the recipes use similar methods of preparation to keep things simple. These recipes can also be baked in standard baking pans with an adjustment to baking times. Sometimes what’s old is new. If you love baking, you will love The Coffee Can Baking Book.
Author: Jennifer McGruther
Publisher: Ten Speed Press
ISBN: 1607744694
Category : Cooking
Languages : en
Pages : 322
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Book Description
A cookbook from the author of the popular website Nourished Kitchen, featuring 175 recipes based on the "traditional foods" philosophy of eating, which emphasizes whole grains, dairy, red meat, organ meats, and fermented foods. The traditional foods movement is a fad-free approach to cooking and eating that emphasizes nutrient-dense, real food, and values quality, environment, and community over the convenience of processed, additive-laden products that are the norm on grocery store shelves. Based on the research of Weston A. Price, who studied the diets of indigenous peoples to understand the relationship between nutrition and health, a traditional foods diet avoids processed ingredients, but allows meat, animal fat, and grains. It embraces cultured dairy, such as kefir and yogurt, that contain beneficial bacteria; fermented foods, such as sauerkraut and kombucha, that are rich in probiotics; and organ meats that are packed with vitamins and minerals. It also celebrates locally grown foods. By choosing ingredients from nearby sources, you create a stronger connection to your food, and have a better understanding what you’re eating and how it was produced. In The Nourished Kitchen, Jennifer McGruther guides you through her traditional foods kitchen and offers more than 160 recipes inspired by the seasons, land, and waters around her. In the morning, fuel up with Eggs Poached in Fiery Tomato Sauce. On a hot summer day, Cucumber Salad with Dill and Kefir is a cooling side dish, and on a chilly fall evening, Barley in Broth with Bacon and Kale offers comfort and warmth. Old-Fashioned Meat Loaf with Gravy makes a hearty family meal, while Chicken in Riesling with Peas can be the centerpiece of an elegant supper. Satisfy your sweet tooth with Maple-Roasted Pears, and quench your thirst with naturally fermented Vanilla Mint Soda. With the benefit of Jennifer’s experience, you can craft a loaf of Whole Wheat and Spelt Sourdough Bread and stock your kitchen with Spiced Sour Pickles with Garlic. The Nourished Kitchen not only teaches how to prepare wholesome, nourishing foods, but also encourages a mindful approach cooking and a celebration of old-world culinary traditions that have sustained healthy people for millennia. Whether you’re already a practitioner of the traditional foods lifestyle or simply trying to incorporate more natural, highly nutritious foods into your routine, you will find plenty to savor in The Nourished Kitchen.
