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Author: Jay Baer
Publisher: Penguin
ISBN: 1101633883
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Author: Jay Baer
Publisher: Penguin
ISBN: 1101633883
Category : Business & Economics
Languages : en
Pages : 242
Get Book Here
Book Description
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Author: Robert Baer
Publisher: Crown
ISBN: 1400045983
Category : Biography & Autobiography
Languages : en
Pages : 450
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Book Description
In See No Evil, one of the CIA’s top field officers of the past quarter century recounts his career running agents in the back alleys of the Middle East. In the process, Robert Baer paints a chilling picture of how terrorism works on the inside and provides compelling evidence about how Washington politics sabotaged the CIA’s efforts to root out the world’s deadliest terrorists. On the morning of September 11, 2001, the world witnessed the terrible result of that intelligence failure with the attack on the World Trade Center and the Pentagon. In the wake of those attacks, Americans were left wondering how such an obviously long-term, globally coordinated plot could have escaped detection by the CIA and taken the nation by surprise. Robert Baer was not surprised. A twenty-one-year veteran of the CIA’s Directorate of Operations who had left the agency in 1997, Baer observed firsthand how an increasingly bureaucratic CIA lost its way in the post–cold war world and refused to adequately acknowledge and neutralize the growing threat of Islamic fundamentalist terror in the Middle East and elsewhere. A throwback to the days when CIA operatives got results by getting their hands dirty and running covert operations, Baer spent his career chasing down leads on suspected terrorists in the world’s most volatile hot spots. As he and his agents risked their lives gathering intelligence, he watched as the CIA reduced drastically its operations overseas, failed to put in place people who knew local languages and customs, and rewarded workers who knew how to play the political games of the agency’s suburban Washington headquarters but not how to recruit agents on the ground. See No Evil is not only a candid memoir of the education and disillusionment of an intelligence operative but also an unprecedented look at the roots of modern terrorism. Baer reveals some of the disturbing details he uncovered in his work, including: * In 1996, Osama bin Laden established a strategic alliance with Iran to coordinate terrorist attacks against the United States. * In 1995, the National Security Council intentionally aborted a military coup d’etat against Saddam Hussein, forgoing the last opportunity to get rid of him. * In 1991, the CIA intentionally shut down its operations in Afghanistan and Saudi Arabia, and ignored fundamentalists operating there. When Baer left the agency in 1997 he received the Career Intelligence Medal, with a citation that says, “He repeatedly put himself in personal danger, working the hardest targets, in service to his country.” See No Evil is Baer’s frank assessment of an agency that forgot that “service to country” must transcend politics and is a forceful plea for the CIA to return to its original mission—the preservation of our national sovereignty and the American way of life.
Author: Ralph H. Baer
Publisher:
ISBN:
Category : Games & Activities
Languages : en
Pages : 292
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Book Description
Author: Marc David Baer
Publisher: Basic Books
ISBN: 1541673778
Category : History
Languages : en
Pages : 567
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Book Description
This major new history of the Ottoman dynasty reveals a diverse empire that straddled East and West. The Ottoman Empire has long been depicted as the Islamic, Asian antithesis of the Christian, European West. But the reality was starkly different: the Ottomans’ multiethnic, multilingual, and multireligious domain reached deep into Europe’s heart. Indeed, the Ottoman rulers saw themselves as the new Romans. Recounting the Ottomans’ remarkable rise from a frontier principality to a world empire, historian Marc David Baer traces their debts to their Turkish, Mongolian, Islamic, and Byzantine heritage. The Ottomans pioneered religious toleration even as they used religious conversion to integrate conquered peoples. But in the nineteenth century, they embraced exclusivity, leading to ethnic cleansing, genocide, and the empire’s demise after the First World War. The Ottomans vividly reveals the dynasty’s full history and its enduring impact on Europe and the world.
Author: Kate Baer
Publisher: HarperCollins
ISBN: 0063008432
Category : Poetry
Languages : en
Pages : 117
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Book Description
An Instant #1 New York Times Bestseller A Goop Book Club Pick "If you want your breath to catch and your heart to stop, turn to Kate Baer."--Joanna Goddard, Cup of Jo A stunning and honest debut poetry collection about the beauty and hardships of being a woman in the world today, and the many roles we play - mother, partner, and friend. “When life throws you a bag of sorrow, hold out your hands/Little by little, mountains are climbed.” So ends Kate Baer’s remarkable poem “Things My Girlfriends Teach Me.” In “Nothing Tastes as Good as Skinny Feels” she challenges her reader to consider their grandmother’s cake, the taste of the sea, the cool swill of freedom. In her poem “Deliverance” about her son’s birth she writes “What is the word for when the light leaves the body?/What is the word for when it/at last, returns?” Through poems that are as unforgettably beautiful as they are accessible, Kate Bear proves herself to truly be an exemplary voice in modern poetry. Her words make women feel seen in their own bodies, in their own marriages, and in their own lives. Her poems are those you share with your mother, your daughter, your sister, and your friends.
Author: Colleen Aycock
Publisher: McFarland
ISBN: 1476671613
Category : Biography & Autobiography
Languages : en
Pages : 321
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Book Description
Boxing might not have survived the 1930s if not for Max Baer. A contender for every heavyweight championship 1932-1941, California's "Glamour Boy" brought back the "million-dollar gate" not seen since the 1920s. His radio voice sold millions of Gillette razor blades; his leading-man appeal made him a heartthrob in The Prizefighter and the Lady (1933). The film was banned in Nazi Germany--Baer had worn a Star of David on his trunks when he TKOed German former champ Max Schmeling. Baer defeated 275-pound Primo Carnera in 1934 for the championship, losing it to Jim Braddock the next year. Contrary to Cinderella Man, (2005), Baer--favored 10 to 1--was not a villain and the fight was more controversial than the film suggested. His battle with Joe Louis three months later drew the highest gate of the decade. This first comprehensive biography covers Baer's complete ring record, his early life, his career on radio, film, stage and television, and his World War II army service.
Author: Marc D. Baer
Publisher: Indiana University Press
ISBN: 0253045428
Category : History
Languages : en
Pages : 360
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Book Description
What compels Jews in the Ottoman Empire, Turkey, and abroad to promote a positive image of Ottomans and Turks while they deny the Armenian genocide and the existence of antisemitism in Turkey? Based on historical narrative, the Jews expelled from Spain in 1492 were embraced by the Ottoman Empire and then, later, protected from the Nazis during WWII. If we believe that Turks and Jews have lived in harmony for so long, then how can we believe that the Turks could have committed genocide against the Armenians? Marc David Baer confronts these convictions and circumstances to reflect on what moral responsibility the descendants of the victims of one genocide have to the descendants of victims of another. Baer delves into the history of Muslim-Jewish relations in the Ottoman Empire and Turkey to find the origin of these many tangled truths. He aims to bring about reconciliation between Jews, Muslims, and Christians, not only to face inconvenient historical facts but to confront it and come to terms. By looking at the complexities of interreligious relations, Holocaust denial, genocide and ethnic cleansing, and confronting some long-standing historical stereotypes, Baer sets out to tell a new history that goes against Turkish antisemitism and admits to the Armenian genocide.
Author: Hannah Baer
Publisher: Hesse Press
ISBN: 9781948434065
Category :
Languages : en
Pages : 130
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Book Description
Literary Nonfiction. LGBTQIA Studies. Edited by Clare Kelly. one part ketamine spiral, one part confessional travelogue from the edge of gender, TGSM is a hallucinatory transmission on sex, identity, the internet, and the flickering wish not to exist in a given body at a given point in time. TGSM raises questions with which we have begun to negotiate broadly as a culture: what is actually happening to someone when they transition? how should we understand or describe such processes? what is the role of drugs, of hallucination, of imagination, in transition? is being a trans person in this moment in history--when the identity is ever more carefully traced [and tracked] by larger cultural forces--more liberated than before? drawing its source material from chance encounters--wordless interactions in basements or bathrooms or hotel rooms--to archives of 20th century critical theory, sleepover secrets exchanged between old friends, rhetorical barbs deployed in the classrooms of elite universities, arguments on the phone with your parents across timezones, the nonverbal codes of high and low fashion, and scribbled notes on the backs of receipts for medicines you don't know how they work, TGSM is a morbid yet strangely hopeful meditation on the possibilities and meanings of gender variation in our time.
Author: Robert Baer
Publisher: Crown
ISBN: 1400053374
Category : Political Science
Languages : en
Pages : 197
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Book Description
“Saudi Arabia is more and more an irrational state—a place that spawns global terrorism even as it succumbs to an ancient and deeply seated isolationism, a kingdom led by a royal family that can’t get out of the way of its own greed. Is this the fulcrum we want the global economy to balance on?” In his explosive New York Times bestseller, See No Evil, former CIA operative Robert Baer exposed how Washington politics drastically compromised the CIA’s efforts to fight global terrorism. Now in his powerful new book, Sleeping with the Devil, Baer turns his attention to Saudi Arabia, revealing how our government’s cynical relationship with our Middle Eastern ally and America’ s dependence on Saudi oil make us increasingly vulnerable to economic disaster and put us at risk for further acts of terrorism. For decades, the United States and Saudi Arabia have been locked in a “harmony of interests.” America counted on the Saudis for cheap oil, political stability in the Middle East, and lucrative business relationships for the United States, while providing a voracious market for the kingdom’ s vast oil reserves. With money and oil flowing freely between Washington and Riyadh, the United States has felt secure in its relationship with the Saudis and the ruling Al Sa’ud family. But the rot at the core of our “friendship” with the Saudis was dramatically revealed when it became apparent that fifteen of the nineteen September 11 hijackers proved to be Saudi citizens. In Sleeping with the Devil, Baer documents with chilling clarity how our addiction to cheap oil and Saudi petrodollars caused us to turn a blind eye to the Al Sa’ud’s culture of bribery, its abysmal human rights record, and its financial support of fundamentalist Islamic groups that have been directly linked to international acts of terror, including those against the United States. Drawing on his experience as a field operative who was on the ground in the Middle East for much of his twenty years with the agency, as well as the large network of sources he has cultivated in the region and in the U.S. intelligence community, Baer vividly portrays our decades-old relationship with the increasingly dysfunctional and corrupt Al Sa’ud family, the fierce anti-Western sentiment that is sweeping the kingdom, and the desperate link between the two. In hopes of saving its own neck, the royal family has been shoveling money as fast as it can to mosque schools that preach hatred of America and to militant fundamentalist groups—an end game just waiting to play out. Baer not only reveals the outrageous excesses of a Saudi royal family completely out of touch with the people of its kingdom, he also takes readers on a highly personal search for the deeper roots of modern terrorism, a journey that returns time again and again to Saudi Arabia: to the Wahhabis, the powerful Islamic sect that rules the Saudi street; to the Taliban and al Qaeda, both of which Saudi Arabia helped to underwrite; and to the Muslim Brotherhood, one of the most active and effective terrorist groups in existence, which the Al Sa’ud have sheltered and funded. The money and arms that we send to Saudi Arabia are, in effect, being used to cut our own throat, Baer writes, but America might have only itself to blame. So long as we continue to encourage the highly volatile Saudi state to bank our oil under its sand—and so long as we continue to grab at the Al Sa’ud’s money—we are laying the groundwork for a potential global economic catastrophe.
Author: Marc Baer
Publisher: Stanford University Press
ISBN: 0804768676
Category : History
Languages : en
Pages : 360
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Book Description
This is the first study of the modern history, experience, and ethno-religious identity of the Dönme, the descendants of seventeenth-century Jewish converts to Islam, in Ottoman and Greek Salonica and in Turkish Istanbul.
