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Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
Get Book Here
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: David Frei
Publisher: Fox Chapel Publishing
ISBN: 193704923X
Category : Pets
Languages : en
Pages : 226
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Book Description
David Frei’s heartwarming collection of stories about the therapy dogs in his life and the people whom they touch, Angel on a Leash celebrates the “ministry” that Frei shares with his wife, Chaplain Cherilyn Frei, the director of spiritual care at the Ronald McDonald House of New York.Frei may be the most recognizable face and name in the dog sport, as “the Voice of Westminster,” the famous New York kennel club for which he has worked for the past two decades, but his true passion in dogs is therapy work. In the book’s eighteen chapters, Frei retells the stories of the everyday miracles he’s witnessed his therapy dogs perform over hundreds of trips to their favorite places. Currently in his second generation of therapy dogs, Frei gives his Cavalier King Charles Spaniel “Angel” and Brittany “Grace” all the credit for the life-altering work they do cheering up ailing children at Morgan Stanley’s Children’s Hospital, spending time with recovering patients at NewYork- Presbyterian Hospital, and placing a paw in the hand of world-weary veterans at the Washington DC VA Medical Center. Never sappy or sentimental, Frei’s writing style is straightforward and honest with a swiftness that keeps the reader turning pages (and wiping tears). Beyond the inspiring storytelling, the book also offers practical advice to potential therapy dog handlers about how to get a dog certified with a proper registry, the responsibilities that accompany therapy work, and the importance of community involvement. Frei’s association with Westminster yielded the formation of a nonprofit organization called Angel on a Leash (the book’s namesake), which Frei was the key founder. Although the organization is now a separate entity from its famous “parent,” Best in Show winners of Westminster have frequently retired from the show ring into the realm of therapy work, receiving Frei’s encouragement and guidance. Among the many exquisite moments captured in the book’s photography section are portraits of Rufus, the Colored Bull Terrier; James, the English Spring Spaniel; and Uno, the Beagle, all supreme victors of the famous show, spending time with children on therapy visits.
Author:
Publisher:
ISBN:
Category : Pharmacy
Languages : en
Pages : 536
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Book Description
Author:
Publisher: Omair Nazir
ISBN:
Category :
Languages : en
Pages : 18
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Book Description
Author: Anne Stibbs
Publisher: Bloomsbury Pub Limited
ISBN: 9780747550754
Category : Games
Languages : en
Pages : 423
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Book Description
An aid to solving crosswords. It contains over 100,000 potential solutions, including plurals, comparative and superlative adjectives, and inflections of verbs. The list extends to first names, place names and technical terms, euphemisms and compound expressions, as well as abbreviations.
Author: Rick Butler
Publisher: Doubleday Canada ; Garden City, N.Y. : Doubleday
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 424
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Book Description
THIS COLLECTION OF ARTICLES ON PRIME MINISTER TRUDEAU'S PERFORMANCE FROM 1968 TO 1978 TRACES THE EBB AND FLOW OF PUBLIC FAVOUR IN CANADA AND THE WORLD.
Author: M. E. D. Jim Gifts
Publisher:
ISBN:
Category :
Languages : en
Pages : 100
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Book Description
The Beer Tasting Review Logbook This portable beer journal fits in your pocket, yet provides plenty of space to record and rate your favorite brews. 100 pages total, with log pages to record key tasting details for 99 beers. Record the date and place of your tasting, the beer name and style, brewer, price, and more. Plenty of room to record your ratings, including appearance, aroma, taste, mouthfeel, and overall impressions. Acid-free archival-quality paper. Durable hardcover. Foil-stamped volume makes a nice gift.
Author: M. E. D. Jim Gifts
Publisher:
ISBN:
Category :
Languages : en
Pages : 100
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Book Description
The Beer Tasting Review Logbook This portable beer journal fits in your pocket, yet provides plenty of space to record and rate your favorite brews. 100 pages total, with log pages to record key tasting details for 99 beers. Record the date and place of your tasting, the beer name and style, brewer, price, and more. Plenty of room to record your ratings, including appearance, aroma, taste, mouthfeel, and overall impressions. Acid-free archival-quality paper. Durable hardcover. Foil-stamped volume makes a nice gift.
Author: Marty Nachel
Publisher: John Wiley & Sons
ISBN: 1394159137
Category : Cooking
Languages : en
Pages : 391
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Book Description
Become fluent in the universal language of beer Beer For Dummies is your companion as you explore the wide world of the third most-consumed beverage globally. Learn to recognize the characteristics of ales, lagers, and other beer styles. Perfect beer-and-food pairings. And embark on the ultimate beer tour, Dummies-style! Whether you're a beer novice or a brewery regular, there’s always something new to learn. We’ll help you pick the right beer for any occasion, understand why beers taste the way they do, and give you a handy reference to their strengths and ideal serving temperatures. This updated edition takes you a journey around the world of new beers—hazy-juicy in the U.S., Italian grape ale, Brazilian Catarina sour. You’ll also get up to date on the latest beer review apps and how the internet is shaping and reshaping beerdom. Cheers! Make an informed choice when selecting a beer and pairing with food Learn the fascinating process of brewing the different types of beer Discover world beer culture and new beer innovations Heighten your enjoyment of the subtleties of craft beer This book is an excellent resource for aiding your understanding, purchasing, drinking, and enjoyment of beer.
Author: Zach Stinehour
Publisher: Outskirts Press
ISBN: 1478768436
Category : Travel
Languages : en
Pages : 146
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Book Description
Beer has traveled with America through time as this is a ride to celebrate it. Finding craft brews all over the country and experiencing the area with a beer in hand. Because beer is not just a drink. It’s that drink we share with friends, we have at the game, and have at our celebrations. So this is about traveling across the country sharing many of the stops that people know and spots you may not know about and the beers along the way. It’s not enough just to enjoy the trip but also to understand how beer has fit into society. Not an in-depth history but a general overview of some major moments in the evolution of beer. With historic notes along the way so along the trip you can learn about the journey beer has had. From ancient times to modern times beer has evolved as well. The beer evolution has over the years transformed into many different styles of today. Also how the drink has been seen and grown in popularity in America. It just hasn’t been universally accepted as a popular drink from the beginning like some seem to think it has. It’s these points through history which make the trip that much more interesting. When it comes to styles it seems there are too many to count. Instead of trying to name and define each one which is what many seem to try to do. Rather, help define many of the terms used in the styles and the general meanings to get a better idea of what brews are like. It’s not about defining a taste profile but more defining the core characteristics that make up the nomenclature and where they may draw their roots from. Then you can better enjoy the beer versus trying to measure it up to some taste standard. Most of all this is a celebration of the classic American road trip. With an eye to the craft beers which makes America unique in the brewing world. So it’s not just the mass of brewpubs in Portland or California but what you can find near the Grand Canyon or along the skyline drive on the East Coast to raise a pint. Great beers aren’t just in major cities but in small towns all across the country and no matter where you go there is likely a brewery in the area making something worth checking out. From the Great Plains, Gulf coast, or west Texas you can find something to see, experience and drink. That is what the book is about. Not just a fun ride but an experience of circling the country with a mind on area and beers you can find. It’s a call to ride with a mind for beer. Have a flight and find what you can see and learn along the way.
