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Author: Charles Marsh
Publisher: Routledge
ISBN: 1317343875
Category : Business & Economics
Languages : en
Pages : 335
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Book Description
In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.
Author: Charles Marsh
Publisher: Routledge
ISBN: 1317343875
Category : Business & Economics
Languages : en
Pages : 335
Get Book Here
Book Description
In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.
Author: Angie Hendershot
Publisher: Taylor & Francis
ISBN: 1003846483
Category : Business & Economics
Languages : en
Pages : 418
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Book Description
Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics. The book contains concise instructions for writing the key multimedia documents in strategic communication, each with an example in the text. Short, practice-oriented chapters each cover a key theme, principle or writing topic. This sixth edition features: new and more diverse examples; additional references on legal and ethical guidance, technical tools and other resources used by practicing professionals; a new Audience Persona chapter; and incorporation of digital trends, such as increased use of images, video and user-generated content as well as evolutions in mobile marketing and other emerging platforms. Strategic Writing, Sixth Edition is an essential textbook for undergraduate courses in public relations, advertising and strategic communication writing, particularly those that take a multidisciplinary approach. Online resources are also included to support instructors and students. Faculty will find sample assignments with rubrics and lecture slides. Students will find practice quizzes for each section; nine-step strategic writing process guidance with helpful links for each step; and examples, templates and online articles demonstrating strategic writing in practice. Please visit www.routledge.com/cw/hendershot.
Author:
Publisher: Bloomsbury Publishing USA
ISBN: 1501331914
Category :
Languages : en
Pages :
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Book Description
Author: David Stephenson
Publisher: Kogan Page Publishers
ISBN: 9780749425142
Category : Feature writing
Languages : en
Pages : 162
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Book Description
Essential reading for anyone with ambitions to break into one of the most competitive sectors in today's job market. Written by a working journalist with long experience in the national press, the book provides all the industry knowledge and expert advice and would-be journalists will need to enter the field. Reinforced by exercises to enable readers to test their skills and writing ability against the expert, the coverage includes everything from news reporting and writing general and specialist features, to leaders, personal columns and even photojournalism. With valuable tips throughout, sound advice on structuring a story and taking the right angle-plus a look at the overall market for newspapers and available training-this is the book of first resort for students or journalism, media studies and related courses, as well as their career advisors and tutors.
Author: Gordon Graham
Publisher: John Wiley & Sons
ISBN: 1118497058
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field. The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare. Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning. But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who’s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier. White Papers For Dummies will help you to: Quickly determine if your B2B firm could benefit from a white paper Master the three phases of every white paper project: planning, production, and promotion Understand when and how to use the three main types of white paper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchers and writers Choose from 40 different promotional tactics to get the word out Avoid common mistakes that many beginners make
Author: Susan Pape
Publisher: SAGE
ISBN: 9780761943297
Category : Language Arts & Disciplines
Languages : en
Pages : 236
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Book Description
This practical introduction to journalism covers all the key elements and distinctive features that constitute good newspaper journalism and provides students with a rich resource of real life examples, case studies and exercises.
Author:
Publisher:
ISBN:
Category : Jewish-Arab relations
Languages : en
Pages : 130
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Book Description
Author: John I. Tait
Publisher: Springer Science & Business Media
ISBN: 1402034679
Category : Computers
Languages : en
Pages : 301
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Book Description
Karen Spärck Jones is one of the major figures of 20th century and early 21st Century computing and information processing. Her ideas have had an important influence on the development of Internet Search Engines. Her contribution has been recognized by awards from the natural language processing, information retrieval and artificial intelligence communities, including being asked to present the prestigious Grace Hopper lecture. She continues to be an active and influential researcher. Her contribution to the scientific evaluation of the effectiveness of such computer systems has been quite outstanding. This book celebrates the life and work of Karen Spärck Jones in her seventieth year. It consists of fifteen new and original chapters written by leading international authorities reviewing the state of the art and her influence in the areas in which Karen Spärck Jones has been active. Although she has a publication record which goes back over forty years, it is clear even the very early work reviewed in the book can be read with profit by those working on recent developments in information processing like bioinformatics and the semantic web.
Author:
Publisher:
ISBN:
Category : Radioactive waste disposal
Languages : en
Pages : 16
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Book Description
Author: Mary E. Stuckey
Publisher: Penn State Press
ISBN: 0271092017
Category : History
Languages : en
Pages : 411
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Book Description
Political campaigns in the United States, especially those for the presidency, can be nasty—very nasty. And while we would like to believe that the 2020 election was an aberration, insults, invective, and yes, even violence have characterized US electoral politics since the republic’s early days. By examining the political discourse around nine particularly deplorable elections, Mary E. Stuckey seeks to explain why. From the contest that pitted Thomas Jefferson against John Adams in 1800 through 2020’s vicious, chaotic matchup between Donald Trump and Joe Biden, Stuckey documents the cycle of despicable discourse in presidential campaigns. Looking beyond the character and the ideology of the candidates, Stuckey explores the broader political, economic, and cultural milieus in which each took place. In doing so, she reveals the conditions that exacerbate and enable our worst political instincts, producing discourses that incite factions, target members of the polity, encourage undemocratic policy, and actively work against the national democratic project. Keenly analytical and compulsively readable, Deplorable provides context for the 2016 and 2020 elections, revealing them as part of a cyclical—and perhaps downward-spiraling—pattern in American politics. Deplorable offers more than a comparison of the worst of our elections. It helps us understand these shameful and disappointing moments in our political history, leaving one important question: Can we avoid them in the future?
