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Author: National Farmers' Union (Great Britain)
Publisher:
ISBN:
Category :
Languages : en
Pages : 8
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Book Description
Author: National Farmers' Union (Great Britain)
Publisher:
ISBN:
Category :
Languages : en
Pages : 8
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Book Description
Author: Janine MacLachlan
Publisher: University of Illinois Press
ISBN: 0252094190
Category : Cooking
Languages : en
Pages : 259
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Book Description
A visual feast of the Midwest's homegrown bounty In this splendidly illustrated book, food writer and self-described farm groupie Janine MacLachlan embarks on a tour of seasonal markets and farmstands throughout the Midwest, sampling local flavors from Michigan, Ohio, Indiana, Illinois, Missouri, Iowa, Minnesota, and Wisconsin. She conducts delicious research as she meets farmers, tastes their food, and explores how their businesses thrive in the face of an industrial food supply. She tells the stories of a pair of farmers growing specialty crops on a few acres of northern Michigan for just a few months out of the year, an Ohio cattle farm that has raised heritage beef since 1820, and a Minnesota farmer who tirelessly champions the Jimmy Nardello sweet Italian frying pepper. Along the way, she savors vibrant red carrots, slurpy peaches, vast quantities of specialty cheeses, and some of the tastiest pie to cross anyone's lips. Informed by debates about eating local, seasonal crops, organic farming, sanitation, and biodiversity, Farmers' Markets of the Heartland tantalizes with special recipes from farm-friendly chefs and dozens of luscious color photographs that will inspire you to harvest the homegrown flavors in your own neighborhood.
Author: FARMER LEE JONES
Publisher: Penguin
ISBN: 0525541063
Category : Cooking
Languages : en
Pages : 642
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Book Description
An approachable, comprehensive guide to the modern world of vegetables, from the leading grower of specialty vegetables in the country Near the shores of Lake Erie is a family-owned farm with a humble origin story that has become the most renowned specialty vegetable grower in America. After losing their farm in the early 1980s, a chance encounter with a French-trained chef at their farmers' market stand led the Jones family to remake their business and learn to grow unique ingredients that were considered exotic at the time, like microgreens and squash blossoms. They soon discovered chefs across the country were hungry for these prized ingredients, from Thomas Keller in Napa Valley to Daniel Boulud in New York City. Today, they provide exquisite vegetables for restaurants and home cooks across the country. The Chef's Garden grows and harvests with the notion that every part of the plant offers something unique for the plate. From a perfect-tasting carrot, to a tiny red royal turnip, to a pencil lead-thin cucumber still attached to its blossom, The Chef's Garden is constantly innovating to grow vegetables sustainably and with maximum flavor. It's a Willy Wonka factory for vegetables. In this guide and cookbook, The Chef's Garden, led by Farmer Lee Jones, shares with readers the wealth of knowledge they've amassed on how to select, prepare, and cook vegetables. Featuring more than 500 entries, from herbs, to edible flowers, to varieties of commonly known and not-so-common produce, this book will be a new bible for farmers' market shoppers and home cooks. With 100 recipes created by the head chef at The Chef's Garden Culinary Vegetable Institute, readers will learn innovative techniques to transform vegetables in their kitchens with dishes such as Ramp Top Pasta, Seared Rack of Brussels Sprouts, and Cornbread-Stuffed Zucchini Blossoms, and even sweet concoctions like Onion Caramel and Beet Marshmallows. The future of cuisine is vegetables, and Jones and The Chef's Garden are on the forefront of this revolution.
Author: Jennifer Meta Robinson
Publisher: Indiana University Press
ISBN: 0253219167
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
Explores the voices and rhythms of this timeless phenomenon
Author: Anna Helmer
Publisher:
ISBN: 9781980215172
Category :
Languages : en
Pages : 50
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Book Description
The concept of buying and selling food at market is not a new one, but in our western food culture characterized by convenience, low prices, and year-round availability, many assume that farmers' markets are hopelessly old-fashioned and over-priced. It's so easy to get ready-to-eat and cheap food that the idea of lining-up in the rain for expensive potatoes seems far-fetched. Yet here we are. When we attended the early Vancouver farmers' markets in the mid '90's, we were skeptical that people would embrace this sort of shopping experience, and indeed, these were not the bustling scenes of commerce that they are today. There was something magical, however, in each transaction. The customers seemed happy to be there: impressed with the quality of the produce, appreciative of the effort to produce it, and willing to pay. We were thrilled to be there too, able to get a reasonable price for the crop, selling to people who seemed to be so encouraging. We were inspired to carry on, and the customers kept coming.Thing have gone well, since then. A well-run, well-attended farmers' market is an outstanding retail environment. The farmer charges enough to cover costs and earn some profit, and the consumer is offered top quality produce and exceptionally motivated customer service. Both parties come back for more, week after week and year after year. Farmers' markets are becoming an institution of a food system that promises to make quality of product and service top priorities, rather than price and ...well...price.It's not all White Rose and Russets though, as we say in the potato business: farmers' markets present challenges for all involved. Customers pay a little more, park further away and brave all weathers. Market management use non-profit budgets to run multi-million-dollar businesses. Farmers exert a lot of energy to grow and arrive with top quality product and must become adept marketers.Customers who are branching out from their store shopping experience have a lot of good choices available to them these days. It's a safe bet that they will at least try going to a farmers' market, because they are certainly symbolic of the clean and green food movement. If that doesn't grab them, they can try a home delivery model, several alternative brick and mortars, and even certain big box retailers, so many of whom are bringing in organic and local. That's a lot of competition. The viability and vitality of farmers' markets must be queried.I have no idea what the future of farmers' markets is. They have been a boon to small farms like mine that wouldn't have been able to make a living relying on wholesale pricing, and I know a lot of shoppers who would not dream of returning to the grocery store for their produce. I also know that only a small fraction of the population has experienced farmers' markets, although they could be convinced, and therein lies the golden opportunity.The growth of markets could be guaranteed forever if every first-time visitor experienced a good dose of appreciation right off the bat. The quality of product at farmers' markets is often exceptional and when the farmer can convey appreciation for the business, we have the makings of a repeat customer. It becomes a worthwhile shopping experience, and they will probably be back for more.The farm vendor has a clear job: get really good at doing markets. Put as much work into selling the product as you do farming it. Become an expert marketer and practice excellent customer service. Make the customers want to come back for more. That's how farmers' markets can not only compete but continue to be the flagship institution of the modern food system. That's what this book is about: helping the farm vendor make the most of being at market.
Author: Forrest Pritchard
Publisher: Rowman & Littlefield
ISBN: 0762794380
Category : Nature
Languages : en
Pages : 341
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Book Description
With humor and pathos, Forrest Pritchard recounts his ambitious and often hilarious endeavors to save his family’s seventh-generation farm in the Shenandoah Valley. Through many a trial and error, he not only saves Smith Meadows from insolvency but turns it into a leading light in the sustainable, grass-fed, organic farm-to-market community. There is nothing young Farmer Pritchard won’t try. Whether he’s selling firewood and straw, raising free-range chickens and hogs, or acquiring a flock of Barbados Blackbelly sheep, his learning curve is steep and always entertaining. Pritchard’s world crackles with colorful local characters—farm hands, butchers, market managers, customers, fellow vendors, pet goats, policemen—bringing the story to warm, communal life. His most important ally, however, is his renegade father, who initially questions his son's career choice and eschews organic foods for the generic kinds that wreak havoc on his health. Soon after his father’s death, the farm becomes a recognized success and Pritchard must make a vital decision: to continue serving the local community or answer the exploding demand for his wares with lucrative Internet sales and shipping deals. More than a charming story of honest food cultivation and farmers’ markets, Gaining Ground tugs on the heartstrings, reconnecting us to the land and the many lives that feed us.
Author: Janine MacLachlan
Publisher: University of Illinois Press
ISBN: 0252078632
Category : Business & Economics
Languages : en
Pages : 51
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Book Description
Cover -- Title page -- Copyright -- Contents -- Introduction -- CHICAGO -- MICHIGAN -- OHIO -- INDIANA -- ILLINOIS -- MISSOURI -- IOWA -- MINNESOTA -- WISCONSIN -- What Is Next? -- Index -- back cover.
Author: Charlene C. Price
Publisher:
ISBN:
Category : Farmers' markets
Languages : en
Pages : 78
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Book Description
Author: Steve Groff
Publisher: Advantage Media Group
ISBN: 9781642251869
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
A SURVIVAL GUIDE FOR FARMERS! WHAT'S GOOD FOR THE EARTH IS GOOD FOR BUSINESS Steve Groff's message to his fellow farmers is profound and prophetic: they are in danger of becoming obsolete. Major market changes are forcing them to make difficult decisions. Farmers who adjust have an opportunity to thrive. Those who do not are likely to fade away. Consumers increasingly demand that the food they eat and the clothes they wear come from producers who observe responsible farming practices such as cover crops and reduced tillage. The major corporate players are positioning themselves for a profitable future. Farmers must do likewise to ensure they will have a continuing market for their goods. To future-proof their farms, they must heal the live-giving soil that sustains their livelihood. Steve Groff knows that what is good for the earth is good for business. He has taken his message across the nation and to the corners of the world, promoting a new mindset that could save the family farm from extinction. This book is his wake-up call.
Author: Chris Smaje
Publisher: Chelsea Green Publishing
ISBN: 1603589031
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
A modern classic of the new agrarianism "Chris Smaje...shows that the choice is clear. Either we have a small farm future, or we face collapse and extinction."—Vandana Shiva "Every young person should read this book."—Richard Heinberg In a groundbreaking debut, farmer and social scientist Chris Smaje argues that organizing society around small-scale farming offers the soundest, sanest and most reasonable response to climate change and other crises of civilisation—and will yield humanity’s best chance at survival. Drawing on a vast range of sources from across a multitude of disciplines, A Small Farm Future analyses the complex forces that make societal change inevitable; explains how low-carbon, locally self-reliant agrarian communities can empower us to successfully confront these changes head on; and explores the pathways for delivering this vision politically. Challenging both conventional wisdom and utopian blueprints, A Small Farm Future offers rigorous original analysis of wicked problems and hidden opportunities in a way that illuminates the path toward functional local economies, effective self-provisioning, agricultural diversity and a shared earth. Perfect for readers of both Wendell Berry and Thomas Piketty, A Small Farm Future is a refreshing, new outlook on a way forward for society—and a vital resource for activists, students, policy makers, and anyone looking to enact change.
