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Author: Dr. Frank Luntz
Publisher: Hachette Books
ISBN: 1401385745
Category : Language Arts & Disciplines
Languages : en
Pages : 414
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Book Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Author: Dr. Frank Luntz
Publisher: Hachette Books
ISBN: 1401385745
Category : Language Arts & Disciplines
Languages : en
Pages : 414
Get Book Here
Book Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Author: Cory Doctorow
Publisher: Tor Teen
ISBN: 1466805870
Category : Young Adult Fiction
Languages : en
Pages : 398
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Book Description
In Cory Doctorow's wildly successful Little Brother, young Marcus Yallow was arbitrarily detained and brutalized by the government in the wake of a terrorist attack on San Francisco—an experience that led him to become a leader of the whole movement of technologically clued-in teenagers, fighting back against the tyrannical security state. A few years later, California's economy collapses, but Marcus's hacktivist past lands him a job as webmaster for a crusading politician who promises reform. Soon his former nemesis Masha emerges from the political underground to gift him with a thumbdrive containing a Wikileaks-style cable-dump of hard evidence of corporate and governmental perfidy. It's incendiary stuff—and if Masha goes missing, Marcus is supposed to release it to the world. Then Marcus sees Masha being kidnapped by the same government agents who detained and tortured Marcus years earlier. Marcus can leak the archive Masha gave him—but he can't admit to being the leaker, because that will cost his employer the election. He's surrounded by friends who remember what he did a few years ago and regard him as a hacker hero. He can't even attend a demonstration without being dragged onstage and handed a mike. He's not at all sure that just dumping the archive onto the Internet, before he's gone through its millions of words, is the right thing to do. Meanwhile, people are beginning to shadow him, people who look like they're used to inflicting pain until they get the answers they want. Fast-moving, passionate, and as current as next week, Homeland is every bit the equal of Little Brother—a paean to activism, to courage, to the drive to make the world a better place. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Author: Avril Loveless
Publisher: Psychology Press
ISBN: 0415234298
Category : Computers
Languages : en
Pages : 266
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Book Description
This book explores the impact that new Information and Communication Technologies are having on teaching and the way children learn, addressing key issues in the UK and internationally.
Author: Chris Cander
Publisher:
ISBN: 9781936474967
Category : Children's stories
Languages : en
Pages : 0
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Book Description
When his family discourages reading and learning, Word Burglar becomes angry and steals words from bedtime books.
Author: John Green
Publisher: Penguin
ISBN: 1101222999
Category : Young Adult Fiction
Languages : en
Pages : 322
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Book Description
Two award-winning and New York Times–bestselling author join forces for a collaborative novel of awesome proportions. One cold night, in a most unlikely corner of Chicago, two teens—both named Will Grayson—are about to cross paths. As their worlds collide and intertwine, the Will Graysons find their lives going in new and unexpected directions, building toward romantic turns-of-heart and the epic production of history’s most fabulous high school musical. Hilarious, poignant, and deeply insightful, John Green and David Levithan’s collaborative novel is brimming with a double helping of the heart and humor that have won them both legions of faithful fans. A New York Times Book Review Editor’s Choice An ALA Stonewall Honor Book “Will Grayson, Will Grayson is a complete romp. [It is] so funny, rude and original that by the time flowers hit the stage, even the musical-averse will cheer.” —The New York Times Book Review ★“Will have readers simultaneously laughing, crying and singing at the top of their lungs.”—Kirkus Reviews, starred review “It is such a good book. [Green and Levithan] are two of the best writers writing today.” —NPR’sThe Roundtable
Author: John Green
Publisher: Penguin
ISBN: 1101569182
Category : Young Adult Fiction
Languages : en
Pages : 336
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Book Description
The beloved, #1 global bestseller by John Green, author of The Anthropocene Reviewed and Turtles All the Way Down “John Green is one of the best writers alive.” –E. Lockhart, #1 bestselling author of We Were Liars “The greatest romance story of this decade.″ –Entertainment Weekly #1 New York Times Bestseller • #1 Wall Street Journal Bestseller • #1 USA Today Bestseller • #1 International Bestseller Despite the tumor-shrinking medical miracle that has bought her a few years, Hazel has never been anything but terminal, her final chapter inscribed upon diagnosis. But when a gorgeous plot twist named Augustus Waters suddenly appears at Cancer Kid Support Group, Hazel’s story is about to be completely rewritten. From John Green, #1 bestselling author of The Anthropocene Reviewed and Turtles All the Way Down, The Fault in Our Stars is insightful, bold, irreverent, and raw. It brilliantly explores the funny, thrilling, and tragic business of being alive and in love.
Author: Chris Newell
Publisher: Scholastic Inc.
ISBN: 133881205X
Category : Juvenile Nonfiction
Languages : en
Pages : 100
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Book Description
What do you know about the thanksgiving feast at Plimoth? What if you lived in a different time and place? What would you wear? What would you eat? How would your daily life be different? Scholastic's If You Lived... series answers all of kids' most important questions about events in American history. With a question and answer format, kid-friendly artwork, and engaging information, this series is the perfect partner for the classroom and for history-loving readers. What if you lived when the English colonists and the Wampanoag people shared a feast at Plimoth? What would you have worn? What would you have eaten? What was the true story of the feast that we now know as the first Thanksgiving and how did it become a national holiday? Chris Newell answers all these questions and more in this comprehensive dive into the feast at Plimoth and the history leading up to it. Carefully crafted to explore both sides of this historical event, this book is a great choice for Thanksgiving units, and for teaching children about this popular holiday.
Author: Raul Brandão
Publisher: POR Portuguese Literature Series
ISBN: 9781564787644
Category : Poor
Languages : en
Pages : 0
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Book Description
The Poor (Os Pobres, 1906), by Portuguese author Raúl Brandão is a powerful tribute to the underclasses. Innovative thematically and stylistically, the novel consists of loosely connected vignettes on two narrative levels: the lives of prostitutes, where the inexorable need for love is transformed into a means for survival; and the life of Gebo, a seemingly slovenly man, with neither sentiment nor intelligence. Instead, as he searches tirelessly for work -- and loves his daughter and wife with tenderness and constancy -- he is revealed as a victim of the economic situation in Portugal. With prescience, Brandão emphasizes the interdependence between nature and humankind by intertwining descriptions of the physical and human surroundings, while his depictions of desperation, sorrow and violence prefigure the works of contemporary Portuguese writers.
Author: John Green
Publisher: Penguin
ISBN: 144062979X
Category : Young Adult Fiction
Languages : en
Pages : 309
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Book Description
From the #1 bestselling author of The Fault in Our Stars Michael L. Printz Honor Book Los Angeles Times Book Prize Finalist Katherine V thought boys were gross Katherine X just wanted to be friends Katherine XVIII dumped him in an e-mail K-19 broke his heart When it comes to relationships, Colin Singleton's type happens to be girls named Katherine. And when it comes to girls named Katherine, Colin is always getting dumped. Nineteen times, to be exact. On a road trip miles from home, this anagram-happy, washed-up child prodigy has ten thousand dollars in his pocket, a bloodthirsty feral hog on his trail, and an overweight, Judge Judy-loving best friend riding shotgun--but no Katherines. Colin is on a mission to prove The Theorem of Underlying Katherine Predictability, which he hopes will predict the future of any relationship, avenge Dumpees everywhere, and finally win him the girl. Love, friendship, and a dead Austro-Hungarian archduke add up to surprising and heart-changing conclusions in this ingeniously layered comic novel about reinventing oneself.
Author: Greg Gordon
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 240
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Book Description
Each chapter focuses on a geological formation the group descends through, but plant and animal life, ecology, human impacts, and the students' experience and learning are all tightly woven into Gordon's reflections and storytelling, which create a powerful documentation and celebration of place and the evolutions that occur when human beings connect intimately to their surroundings."--BOOK JACKET.
