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Author: Brian Cogan
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Social Science
Languages : en
Pages : 620
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Book Description
The Boomers are the generation that changed everything, from economics to politics to popular culture. This book examines the myriad ways and long-reaching consequences of the now fully "grown up" Baby Boomer generation on America. Once upon a time, the members of the Baby Boomer generation were young, idealistic, and hungry to change the world. And they did create sweeping, irreversible changes throughout American society—but probably not in the ways their younger selves imagined they would. Now that the Boomers are in their late-adult or retirement years, their tremendous legacy can clearly be perceived. In retrospect, the paths the members of this generation took to come to power—and how they came to terms with that power—are also apparent. This single-volume work supplies a broad yet detailed critical guide to the Boomer Generation, containing essays on key people, moments, and phenomena not only during the Boomers' 1960s heyday but also their extensive influences on American culture decades afterward. The contributors address key topics such as the rise of feminism; Civil Rights; the Vietnam War and the anti-war movement; the Beatles, the Grateful Dead, and rock 'n roll; gay rights; idealism, narcissism, and materialism; the influence of television on America, and vice versa; and the transition of Boomers from being "Yippies" to "Yuppies." This work is an ideal text for students in undergraduate or graduate courses in television studies, media studies, cultural studies, and American studies; and is highly appropriate as a supplemental text in literature, history, and philosophy surveys.
Author: Rick Bava
Publisher:
ISBN: 9781508015062
Category : Baby boom generation
Languages : en
Pages :
Get Book Here
Book Description
Author: Brian Cogan
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Social Science
Languages : en
Pages : 620
Get Book Here
Book Description
The Boomers are the generation that changed everything, from economics to politics to popular culture. This book examines the myriad ways and long-reaching consequences of the now fully "grown up" Baby Boomer generation on America. Once upon a time, the members of the Baby Boomer generation were young, idealistic, and hungry to change the world. And they did create sweeping, irreversible changes throughout American society—but probably not in the ways their younger selves imagined they would. Now that the Boomers are in their late-adult or retirement years, their tremendous legacy can clearly be perceived. In retrospect, the paths the members of this generation took to come to power—and how they came to terms with that power—are also apparent. This single-volume work supplies a broad yet detailed critical guide to the Boomer Generation, containing essays on key people, moments, and phenomena not only during the Boomers' 1960s heyday but also their extensive influences on American culture decades afterward. The contributors address key topics such as the rise of feminism; Civil Rights; the Vietnam War and the anti-war movement; the Beatles, the Grateful Dead, and rock 'n roll; gay rights; idealism, narcissism, and materialism; the influence of television on America, and vice versa; and the transition of Boomers from being "Yippies" to "Yuppies." This work is an ideal text for students in undergraduate or graduate courses in television studies, media studies, cultural studies, and American studies; and is highly appropriate as a supplemental text in literature, history, and philosophy surveys.
Author: Martin Gitlin
Publisher: Bloomsbury Publishing USA
ISBN: 0313382190
Category : Social Science
Languages : en
Pages : 257
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Book Description
This encyclopedia defines and contextualizes the Baby Boomer generation and the wide-reaching contributions of its members throughout modern American history. Comprising some 80 million Americans born between 1946 and 1965, the Baby Boomers have significantly changed every aspect of American history and culture. The members of this generation experienced some of the most tumultuous times in American history; indeed, the Boomers helped create these pivotal eras. From the advent of rock and roll to disco and rap, from the sexual revolution to the arrival of AIDS, and from race riots to the election of a black president, Baby Boomers have seen it all. Through nearly 100 alphabetically arranged entries, this encyclopedia gives later generations insight into the contributions of the Baby Boomers, and it helps members of that generation better contextualize their own experiences. Included entries are written in a clear and engaging manner, covering politics and activism, entertainment, the economy, gender roles, arts, pop culture, sports, religion, drug and alcohol use, and many other subject areas.
Author: Ryan C. Amacher
Publisher: Sunstone Press
ISBN: 0865348553
Category : Aging
Languages : en
Pages : 198
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Book Description
While this book was written for male Baby Boomers and their significant others, it also includes Boomer history and what lies ahead as we experience the decade of our own sixties. This story reviews our Boomer luck, recounts the great history of being a kid in the 1950s, and the great opportunities provided by improved education in the 1960s, not to ignore a seemingly mind expanding culture. Turning sixty is not for the faint hearted. There are issues ahead. The first thing we all face is taking care of aging parents or what the author refers to as helping your parents check out. Then there are our own Boomer health issues including cataracts and prostate cancer. You likely think there is nothing funny about these topics but the quirky economist author finds humor in all of our aging experiences. This book covers Boomer issues, all in the context of our Boomer culture. We Boomers thought we would be young forever. Maybe that is why it is so amusing.
Author: Lawrence R. Samuel
Publisher: Bloomsbury Publishing USA
ISBN: 1440857237
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
Capitalizing on what is arguably the most important social phenomenon of our time and place—the aging of America—this book shows organizations how to market specifically to baby boomers in their third act of life. The graying of America is undeniable, with an estimated 10,000 boomers turning 65 every day. But to dismiss the baby boomer generation as a group no longer worth marketing to would be foolish. According to the Census Bureau, in 2029—the year when the last boomer will have turned 65—there will still be more than 61 million boomers, roughly 17 percent of the projected population of the United States. Boomers will still be the wealthiest generation in the United States until at least 2030, according to the Deloitte Center for Financial Services, with their share of net household wealth to peak at 50.2 percent by 2020. Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life describes how to market to baby boomers from a cultural perspective, specifically addressing the demographic group of baby boomers in their later adulthood—a period that will continue for the next two to three decades. The author uses the term "3.0" to indicate the baby boomers' third phase of life and explains how this third act of life will differ from earlier periods; accordingly, organizations should take a different approach to marketing to them than in the past. This book offers a way to contextualize business objectives within a culturally based, forward-thinking framework that fully leverages the opportunities presented by what is perhaps the biggest and most affluent customer base in history. Readers will be able to use the strategies described to map territories to stake and mine in targeting boomers, create meaningful relationships with individuals in this group, and communicate effectively with boomers to offer them products and services.
Author: George P. Moschis
Publisher: Paramount Market Publishing
ISBN: 9780978660246
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
Lots of marketers paint a rosy picture of the lifestyle of baby boomers as they enter the retirement years. But authors Moschis and Mathur, basing their findings on 20 years of surveys among baby boomers and their parents, tell it like it is. Many baby boomers have saved little money for retirement; their health is worse than that of their parents; and while both generations say travel is in their futures, many will not have money enough to rent a budget motel a few miles from home. But the picture is not all bleak. Moschis and Mathur use their findings to discuss how people can live longer, more satisfying lives. In addition, they apply those findings to marketing and advertising, advising businesses how to use the attitudes and mindsets of mature consumers to create products and services for them as well as to make those products and services more appealing to older customers.
Author: Susan Krauss Whitbourne
Publisher: Psychology Press
ISBN: 1317824415
Category : Psychology
Languages : en
Pages : 378
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Book Description
The goal of this volume is to examine development in middle age from the perspective of baby boomers -- a unique cohort in the United States defined as those individuals born from 1946 to 1962. This is the largest cohort ever to enter middle age in Western society, and they currently represent approximately one-third of the total U.S. population. The Baby Boomers Grow Up provides contemporary and comprehensive perspectives of development of the baby boomer cohort as they proceed through midlife. Baby boomers continue to exert a powerful impact on the media, fiction, movies, and even popular music, just as they were an imposing force in society from the time of their entry into youth. As these individuals enter the years normally considered to represent midlife, they are redefining how we as a society regard adults in their middle and later years. This volume features several unique aspects. First, the literature reviewed focuses specifically on research relevant to baby boomers and their development as adults, rather than a global perspective on middle age. Second, the volume takes into account the diversity within the boomer cohort, such as social class, race, and education. In addition, quantitative and qualitative developmental changes occurring from the forties to the fifties and the sixties are considered. Differences in leading and trailing edge boomers are likewise addressed. Ideal for researchers in adult development and graduate seminars on adult development, The Baby Boomers Grow Up will also appeal to adult educators, human resource personnel, health professionals and service providers, and clinical psychologists and counselors.
Author: P. J. O'Rourke
Publisher: Grove/Atlantic, Inc.
ISBN: 0802121977
Category : Humor
Languages : en
Pages : 290
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Book Description
A portrait of the baby boom generation celebrates the bad trips, questionable politics, and outrageous styles of the author and his generation while analyzing how the boom shaped contemporary America.
Author: Stephen B. Satterwhite
Publisher: WestBowPress
ISBN: 1490801227
Category : Religion
Languages : en
Pages : 336
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Book Description
Twenty years ago, Mr. Satterwhite received a letter from Nobel Prize winner Milton Friedman, suggesting that Mr. Satterwhite share his writing with the rest of the world. At the time, he had to support his family, and he wanted to wait for the right moment. In his business career, Mr. Satterwhite has been featured in the New York Times, USA Today, the Wall Street Journal, on NBC News, and in Newsweek magazine. Mr. Satterwhite has been in the poor, lower, middle, and upper classes. He is a futurist, having predicted many of the inventions of his generation, as well as what is coming in future generations. He is a humorist who loves to observe people from his favorite stuffed chair at the mall. He is a survivor who has said good-bye to multiple family members and friends. Ultimately, he likes to say that he is just a simple man who found God. This is his story about his incredible journey through loss, fear, and despair to a conclusion that will give the reader an uplifting message of joy, heaven, song, bravery, love and hope. It is now the right moment. Mr. Satterwhite has finally kept his promise to his father.
Author: Lewis Tagliaferre
Publisher: iUniverse
ISBN: 1475987684
Category : Family & Relationships
Languages : en
Pages : 553
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Book Description
Today there are approximately seventy-six million Americans who were born in the years from 1946 to 1965 the baby boomers. In their youth they thrived, voting for a number of entitlements based on assumptions of economic growth that no longer applies. Now, as baby boomers continue aging, they must face a number of potentially disheartening realities. From caring for ailing parents to funding their retirement to facing death, many issues weigh too heavily upon the minds of the baby boomer generation to allow for a peaceful, productive second half of life. What's more, many of the spiritual belief systems passed down for so many generations no longer provide the comfort or support people need in order to face the challenges of the later half of life. The people need something new. In this second edition of Baby Boomer Lamentations, author and self-proclaimed religious philosopher Lewis Tagliaferre explores the concept of Theofatalism and addresses the rising spiritual concerns of the baby boomers, offering a new outlook to help readers make the inevitable transitions through the later years of life.
