Automobile Marketing Strategies, Pricing, and Product Planning PDF Download
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Author: Marc L. Hagerman
Publisher:
ISBN:
Category : Automobiles
Languages : en
Pages : 37
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Book Description
Author: Marc L. Hagerman
Publisher:
ISBN:
Category : Automobiles
Languages : en
Pages : 37
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 86
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Book Description
Author: Marc L. Hagerman
Publisher:
ISBN:
Category : Automobile industry and trade
Languages : en
Pages : 0
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Author: United States. National Highway Traffic Safety Administration
Publisher:
ISBN:
Category : Automobiles
Languages : en
Pages : 228
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Author:
Publisher:
ISBN:
Category : Automobiles
Languages : en
Pages : 130
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Author: Andreas Klein
Publisher: GRIN Verlag
ISBN: 3638619842
Category : Business & Economics
Languages : en
Pages : 38
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Book Description
Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, University of Bradford, course: MBA, language: English, abstract: Terms of Reference This marketing plan for the BMW 1-series aims to outline and analyse the market environment in Germany. Also, an evaluation of the strategic and operational orientation as well as the strength and weaknesses of the product should be given. Based on this, recommendations for the future direction and implementation of the marketing-mix will be given. Executive Summary In the competitive compact segment (short: C-segment) with increasingly demanding customers, BMW with its newly launched product clearly builds on its premium image as a sports car manufacturer. Although this is generally a good strategy, certain parts of the marketing mix need to be adjusted. Especially the high price of the product in comparison with its competitors is a potential problem. The following suggestions can be given to successfully built up a sustainable leading position in this segment, which is very important in terms of Customer-Lifetime-Value (CLV): - Reduction of quality problems - New technology development through increased R&D measures - Increased promotional measures focused on the target group - Strengthening of the dealer relationship - Development of new distribution channels
Author:
Publisher:
ISBN:
Category : Administrative law
Languages : en
Pages : 990
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Author:
Publisher: GRIN Verlag
ISBN: 3638378594
Category : Business & Economics
Languages : en
Pages : 16
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Seminar paper from the year 2005 in the subject Business economics - Miscellaneous, grade: 1.0, Robert Gordon University Aberdeen, language: English, abstract: The automobile industry is a very dynamic and exciting example of the development of new products. Against the background of the legendary Beetle, who sold over 21.6 million times, Volkswagen decided to build a new, modern version of the car. The target market for the New Beetle was defined as the Baby Boomers and the Young Generation which declares a main difference between the two cars. As the old one was a car for the people, the new one was for the chosen people who earn enough money. With total costs of $ 590 million the product development process ended in 1998 when the car was launched to the American market first. It met with success there but costumers in Europe reacted differently when it was introduced a few months later. The unique design of a fun car was not the main attraction for Europeans to buy the car and the price was not accepted over here as in America. But accompanied by a huge marketing strategy, with the main goal of arousing emotions, Volkswagen achieved their objectives altogether. Volkswagen sold over 600,000 New Beetles from 1998 to 2003 and raised the brand awareness at the same time. Due to the crisis on the automotive market at the moment and the market caution I would recommend Volkswagen reconsider the price level of the car and they may be able to achieve higher sales outside America.
Author: L. Flynn (comp)
Publisher:
ISBN:
Category :
Languages : en
Pages : 228
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Book Description
Author: United States. Superintendent of Documents
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 432
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Book Description
February issue includes Appendix entitled Directory of United States Government periodicals and subscription publications; September issue includes List of depository libraries; June and December issues include semiannual index
