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Author: Lee Iacocca
Publisher: Bantam
ISBN: 0307788687
Category : Biography & Autobiography
Languages : en
Pages : 402
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Book Description
“Vintage Iacocca . . . He is fast-talking, blunt, boastful, and unabashedly patriotic. Lee Iacocca is also a genuine folk hero. . . . His career is breathtaking.”—Business Week He’s an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president. The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn’t get mad, he got even. He led a battle for Chrysler’s survival that made his name a symbol of integrity, know-how, and guts for millions of Americans. In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford’s reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn’t know how to cash the check.
Author: Lee Iacocca
Publisher: Bantam
ISBN: 0307788687
Category : Biography & Autobiography
Languages : en
Pages : 402
Get Book Here
Book Description
“Vintage Iacocca . . . He is fast-talking, blunt, boastful, and unabashedly patriotic. Lee Iacocca is also a genuine folk hero. . . . His career is breathtaking.”—Business Week He’s an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president. The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn’t get mad, he got even. He led a battle for Chrysler’s survival that made his name a symbol of integrity, know-how, and guts for millions of Americans. In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford’s reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn’t know how to cash the check.
Author: Wikipedia contributors
Publisher: e-artnow sro
ISBN:
Category :
Languages : en
Pages : 1073
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Author: Joe Oldham
Publisher: Motorbooks
ISBN: 0760358184
Category : Transportation
Languages : en
Pages : 192
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Book Description
The All-American Muscle Car provides the ultimate hands-on history of the American Muscle car and where it is now -- Mustangs, Camaros, 'Cudas, Challengers, you name it. When John Z. DeLorean and his cadre of enthusiastic rule benders took it upon themselves to bolt Pontiac's hottest engine into a mid-sized Tempest, disobeying orders from the top of General Motors food chain, they created something that should not have been, and will never be again: the muscle car. The resulting GTO spearheaded a new breed of performance car aimed at a new breed of buyer: the baby boom generation, tens of millions of young customers entering the market each year. The All-American Muscle Car: The Rise, Fall and Resurrection of Detroit's Greatest Performance Cars tells the story of these brutal performance machines through the words of muscle-car icons like Jim Wangers, the man who marketed DeLorean's thuggish invention, Joe Oldham, a legendary automotive journalist who tested these cars when they first came off the production line, often via illegal street racing, and classic-car broker Colin Comer, who has been instrumental in restoring some of the most iconic (and valuable) muscle cars. Top muscle car experts like Randy Leffingwell and David Newhardt tell other facets of the muscle-car story, like the pony-car wars between the Mustang, Camaro, 'Cuda, and Challenger; the ultra-high performance dealer specials; and the rebirth of the modern muscle car. All told, this book provides the ultimate hands-on history of these most American of cars.
Author:
Publisher:
ISBN:
Category : Acquisitions (Libraries)
Languages : en
Pages : 44
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Author:
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 1614
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Book Description
A union list of serials commencing publication after Dec. 31, 1949.
Author:
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ISBN:
Category : Marketing
Languages : en
Pages : 444
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Author:
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Category : Africa, East
Languages : en
Pages : 1412
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Author: Richard Alan Johnson
Publisher: MotorBooks International
ISBN: 9781610591812
Category : Business & Economics
Languages : en
Pages : 434
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Book Description
This is the story of six extraordinary men who each built something from nothing, redefined the automotive industry after World War II, and redirected its course for the future: Henry Ford II (visionary autocrat with an iron will), Shoichiro Honda (most successful automotive entrepreneur since Henry Ford I), Eberhard von Kuenheim (founder of the modern BMW), Lee Iacocca, Ferdinand Piech (builder of Volkswagen Group) and Robert Lutz (who left retirement at 70 and is still highly influential at General Motors). What made them special was the sheer volume of fundamental change they brought to the largest industry in the history of the world. They not only re-shaped the auto business, the six made a sizable dent in the societies they lived in. To a man they were great cognitive thinkers. Their minds worked with animal speed, even instinct speed. But more than anything these were brave and cantankerous souls who rode the waves of history. Each could see the future. They could just make it out-sometimes imperfectly, but could see it nonetheless. They took a business that had begun to mature and decline by the 1930s and found ways to make it fresh and whole again.- The compelling story of the global car business over the past half-century.- A lively and engaging narrative that recounts some times collaborative, sometimes archly antagonistic interactions among the men- Full of business revelations at the highest level, written by a journalist operating at the heart of the industry- Global appeal that shows how automotive groups in the USA, Europe and Asia have influenced each other- A business story interlaced with personal details that explains why the six were determined to be successfulAbout the AuthorFor two decades, Richard Johnson has worked for Crain Communications, publisher of the world's leading automotive business publications. Founding editor of Crain's Automotive News Europe, he has been a reporter and editor for the group in Detroit, Tokyo, Frankfurt and London. He is currently a senior editor with Automotive News in Detroit and regularly talks to the most senior executives in the leading car manufacturing groups.
Author: Oscar E. Mollari
Publisher:
ISBN:
Category : Motion pictures
Languages : en
Pages : 202
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Author: William Boddy
Publisher:
ISBN:
Category : Automobile racing
Languages : en
Pages : 1466
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